Profile
Salamatu Ahmed, Ghana’s only female Hausa sports broadcaster
In a field long dominated by men, she has turned her microphone into a tool for change, amplifying women’s voices, promoting gender equality, and challenging deep-rooted stereotypes in sports journalism.
In Ghana’s media landscape, especially in the arena of sports, Salamatu Ahmed stands out. Not just as the host of Iqra Radio’s popular morning show, but as the country’s only female Hausa sports broadcaster.
From humble beginnings in Lagos to an influential voice behind the microphone in Accra, her journey is one of boldness, resilience, and purpose.
“I grew up in a close-knit neighbourhood in Lagos where everyone looked out for each other,” she recalled in an interview with The Spectator on Monday. “There was no discrimination. I could enter any house, share a meal or even sleep over without raising eyebrows. That spirit of unity shaped my values.”
She said, her love for broadcasting was sparked by her father, who was an athlete and devoted news watcher. Her father loved sports and news and recounted how she used to sit with him, watching the newscasters and wondering how they memorised so much.
“I later found out they used a teleprompter-what a relief!” she said with a laughter.
Salamatu’s passion for football heightened during the France ‘98 World Cup. “I watched almost all the matches. That tournament made me fall completely in love with the game,” she said.
But it was not until years later that broadcasting became a real career path-and quite unexpectedly.
She recounted how a friend of hers was managing Hijra TV asked her if she knew anyone who could do Hausa sports for the TV station.
She grabbed the opportunity as she was not working at the time, saying “so I offered myself,” she explained. “That was how it all started.” From Hijra TV, she moved on to Baina TV and eventually found her home at Iqra Radio.
Though her original dream was to become an English-language sports anchor, Hausa unexpectedly became her breakthrough. “People always ask how I manage to do it in Hausa, and the fascinating part is I am a woman doing it. That’s what truly sets it apart.”
But the journey has not been without hurdles. As a woman in sports media, she has had to fight for access and respect.
“It is always difficult getting interviews. Some male counterparts do not like sharing contacts or information,” she said.
Salamatu recounted how early on, men would ask for sexual favours in exchange for job opportunities. She said it got so discouraging that she left job-hunting for a while and ventured into business instead.
Now firmly established in her field, she uses her platform not only to cover sports, but to push for systemic change. As a panelist on various forums and a vocal supporter of women’s football, Salamatu has advocated for increased investment, better pay, and more opportunities for female athletes.
“Why should male footballers be paid more for doing the same job?” she quizzed during the conversation. “Female athletes often do not get bonuses or incentives that make life easier for them. People label us feminists for speaking out-but isn’t it just fairness?”
She also spoke passionately about how female athletes face scrutiny that goes beyond performance. “Look at Barbara Banda of Zambia; she faced criticism for being too ‘masculine.’ Imane Khelif, the Algerian boxer, faced similar discrimination. It’s disheartening. People forget these women are excelling at their craft.”
In 2024, Salamatu’s influence reached the global stage when she was selected to represent Ghana at the Fourth Eurasian Women’s Forum in St. Petersburg, Russia. There, she joined other global leaders in conversations about empowering women in media, politics, and business.
“That experience showed me that our voices matter beyond our borders,” she said. “We are not just fighting for recognition here; we are part of a global movement.”
Away from the microphone, Salamatu is known for her bubbly personality. “I am a fun-loving person-anything fun, count me in! I love cooking, watching movies, and reading.”
She credits her background-a Muslim from a Zango family for instilling in her resilience and discipline.
After schooling in Lagos, she moved to Ghana and earned a diploma in Communication Studies from the African University College of Communications (AUCC), now African University of Communication and Business (AUCB).
Her greatest pride is being the only female voice doing Hausa sports broadcasting in Ghana.
“Until someone else comes along, I will keep holding this fort,” she said with a smile. “It is my biggest achievement so far.”
For young girls looking up to her, she urged them never to be intimidated but rather carve a niche for themselves and be unique.
“You do not have to sound like or look like everyone else. Just be you and be excellent,” she added.
By Esinam Jemima Kuatsinu
When the world’s eyes turn to the King’s Baton on its global journey, one of Ghana’s most profound artistic stories travels with it. It will be a story of creativity, culture, and national pride crafted by Albert Litela Obidiaba.
From the quiet town of Old Baika in the Oti Region, Albert’s journey as an artist has always been about telling stories. It is not just through words, but through symbols, textures, and meaning.
“From a young age, I was drawn to the power of art, knowing how colours and textures can capture not just emotion but culture and identity,” he recalls.
Today, his name has become synonymous with innovation rooted in traditional bridge between Ghana’s past and its global creative future.
Albert’s love for art was born from curiosity. Surrounded by the vibrancy of Ghanaian culture; the patterns of kente, the stories behind Adinkra symbols, and the textures of daily life, he began sketching and crafting early on.
“Simple things told deep stories,” he says. “That fascinated me.”
As he matured, his art evolved into a personal mission to preserve and reinterpret Ghana’s heritage for a modern audience. His style reflects a seamless blend of culture and contemporary design, each piece a narrative of unity, history, and pride.
“I see art as storytelling through form and symbolism, it should feel rooted in purpose yet speak to today’s world,” he explains.
When the call came to design Ghana’s version of the King’s Baton, Albert saw it as both a national duty and a creative calling.
Recommended by mentors like Mr Charles Osei Asibey, who trusted his talent and understanding of Ghanaian symbolism, he embraced the project wholeheartedly.
His vision was clear; to create a piece that would embody unity, pride, and the enduring spirit of Ghana.
Drawing from traditional motifs, he integrated textures inspired by kente weaving, representing hard work, continuity, and creativity. The golden tones symbolise strength and dignity, while the contours and natural motifs mirror Ghana’s landscapes and people.
“The King’s Baton had to tell our story of who we are, what we value, and how we see the world, it is more than art, it is identity in motion,” he said.
Every etch, every pattern carries meaning. From concept to completion, the entire process took three intense weeks which were filled with research, design sketches, consultation, and collaboration with skilled artisans.
“It was days and nights of work, but a lifetime of meaning,” he says with quiet pride.
Creating a design that represents all of Ghana’s diverse cultures was no small feat. Albert had to balance aesthetics, authenticity, and technology thereby using sustainable wood, carefully treated and certified, to reflect the nation’s commitment to nature and preservation.
“It wasn’t easy finding the right mix,” he admits. “But those challenges pushed me to think deeper. They made the final piece stronger — both artistically and symbolically.”
For Albert, Ghanaian culture is both muse and message. His works echo the values of unity, strength, persistence, and wisdom, drawn from Ghana’s traditions.
“Art preserves who we are and every line and symbol tells a story of belonging,” he said, and believes art is one of the most powerful tools for building national pride.
Designing the King’s Baton has been a defining moment in his creative journey and that it deepened his appreciation for cultural storytelling. “It taught me that creativity is also a form of service,” he said.
The experience has opened new professional doors, but more importantly, it gave him a renewed sense of purpose making him embrace a call to national duty.
“My soul will be glad even after my days on earth are over,” he said beaming with smiles.
Beyond the King’s Baton, Albert has worked on numerous projects celebrating Ghanaian identity through contemporary art and design. His ongoing works explore symbolism and heritage in new forms which includes blending materials, stories, and styles from across Ghana’s regions.
He is currently preparing projects that continue the conversation the baton began. They are about unity, creativity, and Africa’s evolving artistic voice.
To young artists aspiring to make their mark, Albert’s advice is for them to believe deeply in their craft and that the world is always looking for authenticity “which comes from knowing who you are and where you come from.”
On how he wants to be remembered, he said, “I want to be remembered as an artist who used creativity to celebrate culture and connect people. If my name is remembered as the one who designed Ghana’s version of the King’s Baton, that will be enough, because it means I carried Ghana in my hands, and shared her with the world.”
By Esinam Jemima Kuatsinu
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A ‘trotro’ bus heading to Nsawam was filled with the usual sounds from conversations, music, and sometimes a preacher delivering a message.
But when Margaret Odame Donkor rises to speak, she does not preach salvation or sell herbal remedies. Instead, she shares her journey as a breast cancer survivor, urging passengers to examine their breasts regularly, seek medical help early, and never lose hope.
Her pulpit is not a church, but the crowded minibuses of Ghana’s public transport system. Her message is not about repentance, but about survival.
She urges women to check their breasts regularly, encourages men to support their wives during health challenges, and reassures everyone listening that a cancer diagnosis is not the end of life.
For Margaret, creating awareness is more than a duty-it is a calling born out of personal pain, fear, and triumph.
Her words carried weight because they come from lived experience.
At age 48, Margaret has walked through the valley of fear and pain, battled stage three invasive carcinoma, and emerged not just a survivor but an advocate determined to educate others.
Cancer journey
Margaret’s encounter with breast cancer stretches back decades. At 22, she discovered a lump in her left breast. It was removed and declared benign. Relieved, she skipped regular checks and moved on. Then in 2021, the lump reappeared—this time spreading toward her armpit.
At a church screening in October 2022, doctors detected suspicious lymph nodes. Further tests confirmed her worst fear: stage three invasive carcinoma.
“It wasn’t easy,” she recalls softly. “But my faith in God kept me strong. My husband, children, family, friends, and colleagues formed an army behind me. Their prayers, visits, and encouragement gave me the courage to fight.”
“Be grateful every day because you never know what tomorrow may bring. No one has it all, but with love and support, you can endure,” she stated.
Her greatest fear remains recurrence and not living long enough to see her children graduate and become the people she dreams for them to be.
Before cancer disrupted her life, Margaret had found purpose in interpretation. In 2020, a friend spotted a Judicial Service vacancy and encouraged her to apply. After years of unsuccessful attempts at government jobs, she was reluctant, but she tried once more. This time, she succeeded and was posted to the Eastern Region, her home.
Today, she works at the Nsawam District Court, one of the busiest in the area. On a typical day, she arrives at 7:30am, prepares dockets, and confers with magistrates. She interprets proceedings in Twi, Ga, Hausa, and occasionally Ewe, ensuring that justice was accessible to all.
Her role is demanding. Cross-examinations require her to switch quickly between English and local dialects, while marriages often call for interpreting vows in couples’ preferred languages. Still, she thrives. “The registrars and magistrates I’ve worked with have been amazing. They make the environment very comfortable,” she stated.
Beyond the courtroom, Margaret is also an entrepreneur. In 2017, she founded Nubreed Décor, an events decoration business born from her childhood love for beautifying spaces. She recalls cutting paper decorations as a child and helping her cousin rent out chairs and decorate venues.
Balancing décor with court work was tough, and her health struggles after surgery made it even harder. Radiation left her with persistent rib pain, forcing her to slow down. “Now I hire more hands, which makes business expensive, but it helps me achieve my goals,” she explained.
Her biggest challenge as an entrepreneur remains finance. “The event industry is huge, but I have to work at my own pace and focus on my niche,” she admited.
Cancer changed how Margaret values people and relationships. She learned that those you least expect often become your strongest supporters. She urges families to stand by patients with prayers, encouragement, and financial support, reminding society that a cancer diagnosis is not the end of life.
Her advocacy extends beyond awareness talks. She dreams of establishing a counselling centre for young people and hopes Ghana will expand access to mammograms and radiotherapy centres. “Every patient deserves a chance at survival,” she said firmly.
She urged the youth to live peacefully and be their brother’s keeper, learn to be content and rely on God.
To women, she asserted that, “love yourselves and make breast checks routine while calling on Ghanaians to be open-minded, avoid being judgmental, and show love.
By Esinam Jemima Kuatsinu
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