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Queen of the Kitchen meets King of Spices: Nana Ama McBrown and Deedew Spices take Ghanaian cuisine global

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A new wave of taste and flavour is hitting Ghana’s kitchens following the ambassadorial partnership between Deedew Spices, produced and manufactured by Bloomway Industries, a food company aiming to elevate everyday meals with its tasty spice blends and celebrated screen icon, Nana Ama McBrown.

Recognizing the vast potential of the nation’s culinary space, the move seeks to not only tantalise taste buds and promote healthy living but also contribute to the country’s booming hospitality industry.

“We know Ghana boasts of an abundance of spices. But we believe everyone deserves to experience the true richness and depth of taste and flavour they offer. That’s why we use only real spice ingredients, carefully sourced and blended to create unique taste profiles that capture the essence of Ghanaian cooking,” Willam Achaempong, Resource and Optimisation [Finance] Manager of the 200-plus-employee-strong company said during a ceremony to formalise the partnership.

He added that the choice of Nana Ama McBrown as its brand ambassador was a demonstration of Deedew Spices’ understanding of the power of community. “This partnership with iconic actress Nana Ama McBrown, a household name synonymous with warmth, authenticity, and culinary expertise not only strengthens Deedew’s connection to our roots but also leverages McBrown’s extensive audience and influence to reach a wider audience and celebrate the cultural significance of food,” he added.

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This comes as Ghana’s food sector is projected to grow at an annual rate of 8.4 percent between 2024 and 2028. This surge is driven by several factors, including a growing middle class with an appetite for new flavours, a tourism industry hungry for authentic experiences, and a global fascination with African cuisine.

“Deedew Spices will capitalise on this trend by offering a convenient, tasty and flavorful way to explore the depths of Ghanaian cuisine, both at home and abroad,” Mr. Acheampong added.

On her part, Nana Ama McBrown said the strategic partnership was not a rushed one but had been years in the offing. She added that being mindful of her position and range of influence, she approached partnerships with extra caution. She was selective, ensuring collaborations aligned with her values and maintained her professional image but more importantly, consumer well-being and was confident that Deedew Spices had ticked all the right boxes.

“I’m thrilled to be partnering with Deedew Spices. Food is more than just sustenance; it’s a way to connect with our culture and share moments of joy with loved ones. Deedew’s dedication to using natural ingredients and capturing the true essence of Ghanaian flavors and taste resonates deeply with me,” she said, adding that emphasis will be placed on healthy eating during the campaign.

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Touching on the potential impact for tourism she also said, “Imagine tourists returning home not just with souvenirs, but also with the ability to recreate authentic Ghanaian dishes in their kitchens, fueled by Deedew’s vibrant spice blends.”

Nana Ama McBrown’s association with Deedew goes beyond simply lending her name. She will be actively involved in promoting the brand through various initiatives, including social media campaigns, recipe demonstrations, and even exclusive collaborations. Patrons can expect to see the icon showcasing her culinary skills using Deedew spices, offering viewers a glimpse into her personal favorites and kitchen tips.

Deedew currently offers various distinct blends: Stew, Jollof, Curry, Noodles, and All-Purpose, available in multiple sizes to cater to individual and family needs, with a particular emphasis on commercial scale food vendors. Each blend is meticulously crafted to complement specific dishes, ensuring an explosion of flavour in every bite.

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Investing in youth is investing in peace— Hopeson Adorye charges young leaders

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Global Board Chairman of the International Youth Network for United Nations Security Council Resolution (IYNUNSCR)2250, Hopeson Yaovi Adorye, has called on young people across the world to take deliberate action in building peace, justice, and sustainable development.

Delivering the keynote address at the IYNUNSCR2250 Global Youth Assembly held in Accra over the weekend, Mr. Adorye told the gathering of youth leaders that this generation stands at a “defining moment” in history.

He noted that while the world faces rising conflicts, violent extremism, climate pressures, cybercrime, and political polarization, young people are not just victims of these crises.

“The adoption of United Nations Security Council Resolution 2250 marked a historic turning point by recognizing that young people are simply victims of conflict but indispensable partners in conflict prevention, peacebuilding, mediation, reconciliation, and post-conflict recovery,” he said.

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He stressed that peace cannot be taken for granted.

“Peace must be intentionally built. Peace must be protected. Peace must be sustained. More importantly, peace must include everyone,” Mr.Adorye stated.

He defined true peace as more than the absence of war, it exists where justice prevails, human rights are respected, institutions are accountable, and women and youth participate fully in decision-making.

“Without justice, peace remains fragile. Without development, peace remains temporary. Without inclusion, peace remains incomplete,” he added.

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Turning to Africa, Mr.Adorye described the continent’s youthful population as its “greatest strategic asset” and not a burden.

“When governments invest in education, entrepreneurship, innovation, digital skills, healthcare, and good governance, young people become drivers of economic growth and democratic stability,” he said.

He warned that the absence of these opportunities creates frustration and conditions that threaten peace and security.

According to him, “Investing in youth is investing in peace. Investing in education is investing in national security. Investing in jobs is investing in stability.”

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The Global Board Chairman urged delegates to move beyond advocacy and become practical agents of change. He challenged them to reject corruption, political violence, hate speech, tribalism, and misinformation.

“Let us use social media to educate rather than inflame. To unite rather than divide. The digital world should become a platform for peace, innovation, and global cooperation,” he said.

He further tasked IYNUNSCR2250 members to mentor vulnerable youth, promote mediation, advocate for peaceful elections, support environmental protection, and empower women and girls.

He further added that “History will judge our generation not by the challenges we inherited but by the solutions we created,” Hon. Adorye concluded. “May our voices become voices of reconciliation. May our actions become instruments of peace.”

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The Assembly, hosted under the leadership of IYNUNSCR2250 Global President Her Excellency Rev. Dr. Lilian Sally Addo, brought together youth leaders, members of the Global Advisory Board, and distinguished guests to advance the youth, peace, and security agenda.

By Edem Mensah-Tsotorme

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Two dead, eight injured in road accident at Dompoase near komenda

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Two people have died and eight others sustained injuries following a road traffic accident at Dompoase, near Komenda on the Cape Coast-Takoradi highway on Thursday, July 31, 2026.

According to a statement from the Ghana National Fire Service, Central Region, the Komenda Fire Station received a distress call at 18:55hrs. Rescue personnel arrived at the scene 15 minutes later at 19:10hrs.

On arrival, fire officers found one person trapped in a crashed Toyota Hiace with registration number AS 6145-24.

The rescue team worked to extricate the victim, but the person was later pronounced dead at the scene.

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Preliminary information indicates that 10 people were on board the Hiace at the time of the crash. Apart from the two fatalities, eight others sustained various degrees of injury.

Three of the injured were said to be in severe condition.

Personnel from the National Ambulance Service transported all the injured to the Elmina Polyclinic for medical care.

An eyewitness at the scene told officials that the accident occurred when an unidentified vehicle traveling from Takoradi towards Cape Coast* attempted to overtake another vehicle.

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In an attempt to avoid a head-on collision, the Toyota Hiace, which was traveling from Cape Coast towards Takoradi, swerved and crashed into a broken-down truck with registration number GN 2491-14 that was parked by the roadside.

The Central Regional Fire Command has advised drivers to exercise patience and extra caution on the highway, especially during overtaking and in areas where broken-down vehicles may be present.

“Such incidents can be prevented if road users obey traffic regulations and remain alert,” the statement said.

The identities of the deceased have not yet been released pending notification of next of kin.

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By Edem Mensah-Tsotorme

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