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Public Relations amidst COVID-19: Top 10 female practitioners for year 2020
Every year Women in PR Ghana, a networking platform aimed at mentoring the next generation of young Public Relations and communications professionals releases a list of female practitioners valuable contributions towards the growth of their organisations or private enterprises.
In spite of the disruptions caused by COVID-19, some practitioners still defied the odds to make a mark in their respective organisations. The top 10 outstanding women in 2020 were named recently and, as expected, some popular names popped up again.
According to Women in PR, the list was compiled based on how the women tackled COVID-19, through “internal and external communications”, and how they used the period to “impact the vulnerable” in society.”
Here is a summary of their achievements and impact, as published by Women in PR Ghana.
Ms Esther Cobbah (CEO, Stratcomm Africa)
The award- winning practitioner and advocate of green environment was listed for using her social media platforms to host live conversations on ‘Green Living’ and offer useful tips to her followers on how to start, grow and maintain simple green plots/gardens at home.
Her organisation, Stratcomm Africa, supported the national communications efforts by rolling out series of communication campaigns such as “Koo the COVID Prefect” in the ‘Fante’ dialect to educate the public on COVID-19.
The 8th edition of her annual Ghana Garden and Flower Show which usually took place as a physical event was hosted virtually due to restrictions on physical activities.
Ms Shirley Tony Kum (Corporate Communications Manager, Vivo Energy)
Throughout year 2020, Shirley is said to have led and driven several sustainable and impactful projects within her industry.
Her organisation, Vivo Energy (Shell) launched an initiative dubbed ‘Retailer Sustainability Programme’ to complement government’s efforts in combating COVID-19.
The programme led the organisation to roll out a number of interventions for their staff and local communities.
She led her team to win some awards including Excellence Award in Corporate Social Responsibility (Downstream) at the Ghana Oil and Gas Awards.
She was adjudged the ‘Unsung Hero’ for her outstanding contribution to the Oil and Gas Industry under the Vivo Energy brand and also won the ‘Corporate Lady of the Year ‘ at the 2020 Women’s Choice Awards Africa.
Ms Cynthia Eyram Ofori-Dwumfuo (Group Head, Marketing and Corporate Affairs, Hollard Ghana)
During the COVID-19, she led her team at Hollard Ghana to develop a communication strategy through the use of affection emojis (a small digital image or icon used to express an idea or emotion) on branded bus stop shelters.
The emojis were the team’s way of communicating love and care to the many individuals affected by the pandemic.
In October 2020, Cynthia led her team to pay the road tolls of over 20,000 motorists as a gesture of appreciation and care, as part of the company’s customer service week celebration and she led her organisation to make donations to relevant institutions.
Ms Cassandra Twum Ampofo (Head of Public Relations Unit, Ghana Education Service)
The COVID-19 pandemic led to the closure of schools and presented some hard times to her institution, however, Cassandra was prepared to provide adequate information on every issue raised with resilience and tenacity.
She is credited for improving brand visibility of the Ghana Education Service (GES both online and in mainstream media.
GES partnered the Ghana Broadcasting Corporation to introduce the Ghana Learning TV — a free-to-air channel to bridge the learning gap during the lockdown and closure of schools.
In September 2020, she won the Communications Personality of the Year at the National Communications Awards.
Ms Sophia Lissah (Group Head, Communications, Jospong Group of Companies)
Ms. Sophia’s organisation had made a number of logistic and financial contribution towards the fight against COVID-19, such as cash donations to the Noguchi Memorial Institute for Medical Research (NMIMR) to promote research on COVID-19, and had also led nationwide disinfection of schools, markets, and other public places.
Ms Praise Nutakor (Head of UNDP Ghana’s Communications Unit)
In 2020, she led her organisation on a number of campaigns and interventions such as the ‘For Better Business Together’ programme, ‘Youth Impact Series’, ‘COVID-19 Intervention Challenge’, ‘Digital Transformation and Financial Inclusion’, ‘Ballots without Bullets’, among others.
Nana Efua Rockson (Head, Communications & Public Relations of the Institute for Educational Planning and Administration, UNESCO Category II Centre)
Until her current role with UNESCO, she was the Group Head, Corporate Affairs & Marketing of GLICO GROUP Limited. During the pandemic, her organisation donated some essential items to the Ghana Prisons Service, Ghana Air Force among others.
In the course of the year, she was awarded at the Ghana Insurance Awards 2020 for her contribution to the Insurance industry in sustaining a vibrant brand at GLICO while serving on various committees to create insurance awareness.
Ms Josephine Appiah Nyamekye (Afrobarometer Communications Coordinator for Anglophone West Africa CDD-Ghana
COVID-19 presented an opportunity for her team to explore innovative strategies to help strengthen CDD-Ghana and Afrobarometer’s partnerships with its stakeholders.
She had been instrumental in helping CDD-Ghana and Afrobarometer feed into national and international discourse and policy discussions on COVID-19.
In 2020, Ms Josephine (co)authored about a dozen research papers and blogposts some of which were featured on platforms such as the Washington Post and Brookings Institution.
She was instrumental in leading the Communication’s Team of Coalition of Domestic Elections Observers (CODEO) to provide information about the electoral environment.
Ms Georgina Asare Fiagbenu (Senior Manager for Corporate Communications – MTN Ghana)
During the pandemic, her organisation’s foundation (MTN Foundation) distributed Personal Protective Equipment to support the fight against COVID-19 across various health facilities in the 16 regions.
Ms Silvia Owusu- Ankomah (Corporate Relations Director, Guinness Ghana Breweries PLC)
Sylvia and the Guinness Ghana team, having recognised the dire impact of COVID-19, took steps to roll out a loyalty initiative dubbed ‘Rise Up’ where they invested significant funds to support their trade partners and customers to get back to business.
Sylvia and her team introduced ‘Link Up’ – a promotion which offered consumers sufficient mobile phone airtime whenever they purchased the companies range of products.
She again led her team to unveil Guinness Ghana’s new corporate identity with a refreshed and redesigned logo as part of activities to celebrate the brand’s 60 years of impact in Ghana.
By Spectator Reporter
The Member of Parliament for Nsawam Adoagyiri, Frank Annoh Dompreh, has expressed concern over delays in the release of the District Assemblies Common Fund, warning that the situation is stalling development across the country.
On his facebook page, he described as a matter of urgent national importance, the Minority Chief Whip pointed to what he sees as a growing crisis of unpaid contractors, abandoned projects, and halted infrastructure works in many districts.
He noted that several communities are grappling with half completed schools, unfinished health facilities, abandoned markets, deteriorating roads, and stalled sanitation projects.
According to him, many contractors who have executed projects for district assemblies have not been paid, forcing some construction firms to demobilise from sites while workers lose their jobs.
He stressed that the District Assemblies Common Fund is not a discretionary allocation but a constitutional requirement under Article 252 of the 1992 Constitution, intended to support development at the local level.
In his view, years of delayed releases and accumulated arrears have weakened district development financing and disrupted projects meant to improve living conditions in communities.
He further argued that some payments made in recent years were largely the settlement of old debts rather than funding for new or ongoing projects, a situation he believes has affected contractor confidence and local economic activity.
He described the issue as more than a budgetary challenge, characterising it as a development emergency and a governance concern.
He therefore urged the appropriate authorities to pay outstanding DACF arrears, settle contractors who have completed their work, and ensure that transfers to districts are automatic and predictable.
He maintained that decentralisation can only succeed when district assemblies receive adequate and timely funding to carry out development projects.
He emphasised that stalled projects directly affect ordinary citizens, since they rely on such infrastructure for education, healthcare, transportation, sanitation, and economic activities.
He called for renewed attention to grassroots development, insisting that national progress should not be concentrated only in major cities but extended to all communities.
By: Jacob Aggrey
Richard Appiah, the footballer who killed two children and stored part of their bodies in a fridge at Abesim in the Bono Region in 2021 has been handed a lifetime sentence.
This was after a five member panel of judges at the Accra High Court returned a verdict of guilty against the convict.
Appiah, 32, also a draughtsman would spend the rest of his life in prison after he was convicted of murder.
More more more
BY MALIK SULLEMANA
