News
Philip Nai: Why behind-the-scenes professionals deserve respect, value, and strategic growth
Nearly two decades in Ghana’s media industry have taught me a defining truth: the strength of any broadcast lies not only in the voice behind the microphone or the face on screen, but in the brilliance of those who work quietly to make it all possible.
From my early days at Vibe FM and Unique FM to my current role as lead producer at Joy FM, I have worked with producers, directors, journalists, editors, camera operators, digital strategists, sound engineers, designers, floor managers, technicians, and countless other creative professionals. Together, we have shaped national and global storytelling projects—turning ideas into unforgettable experiences.
That journey has armed me with a toolkit that goes far beyond the mixing console. Skills in journalism, digital marketing, strategic communication, brand management, project management, procurement and supply chain management, media law, and paralegal practice have strengthened my conviction that behind-the-scenes talent is the true heartbeat of this industry. These professionals deserve respect, fair reward, and the opportunity to grow.
Behind-the-scenes professionals are the architects of every winning show, compelling documentary, and live broadcast. They are not errand boys or girls. They are innovators and leaders whose insight fuels programming, ratings, and revenue. When organisations underpay, sideline, or fail to invest in them, they cripple the very engine that powers their platforms.
Respect begins with decisive action from media owners and executives. Fair pay and transparent, performance-linked bonus structures are not perks—they are the baseline for sustaining excellence. Anything less is exploitation. These professionals build the products that keep stations alive.
It is time to abandon the culture of invisibility and token recognition. Media owners must establish clear, merit-based career ladders—from assistant to lead producer, executive producer, director, and senior leadership. Build professional workplaces where behind-the-scenes talent is treated as brand custodians and partners, not as nameless staff executing orders. When management undervalues its creative engine, the enterprise suffers. When it invests, rewards, and recognises them, it unleashes the innovation and loyalty that secure ratings, revenue, and relevance.
Today’s media landscape demands more than technical skill. Producers and directors must evolve into strategists who read data, manage crises, and align content with shifting audience appetites.
Digital marketing and brand management elevate their programmes and personal brands. Procurement and supply chain expertise keep productions lean and effective. Media law and paralegal skills safeguard contracts, copyright, and intellectual property—protecting both creators and organisations.
To every producer, director, editor, camera professional, and technician—your work is the backbone of this industry. Never shrink from demanding the respect and rewards you have earned. To media owners and executives—the future of your platforms depends on how boldly you invest in, recognise, and elevate the unseen brilliance that keeps audiences coming back. Value them, empower them, and watch your brands thrive.
Member of Parliament for Gomoa Central, Kwame Asare Obeng, affectionately called,Aplus has commended President John Mahama’s leadership, describing his return to office as a period of opportunity and development.
He stated that he feels privileged to serve in Parliament during what he called the President’s second coming, praising him as a visionary who has created an enabling environment for progress.
According to the lawmaker, the current administration has made governance and development efforts more accessible for public officials.
He remarked that under the government, engagement with ministers has been smooth and supportive.
He recounted an encounter with the Tourism Minister in Parliament, noting that she expressed readiness to support and launch his festival initiative without the need for lengthy presentations.
Kwame Asare Obeng maintained that the government’s approach has simplified the pursuit of development projects, arguing that individuals who fail to achieve results under the administration should reassess their commitment.
He acknowledged facing criticism but stressed his determination to deliver benefits to his constituents, adding that his focus remains on contributing to national development and opportunities for future generations.
By: Jacob Aggrey
Minority Spokesperson on Parliament’s Economy and Development Committee, Kojo Oppong Nkrumah, has voiced confidence in the New Patriotic Party’s flagbearer, Dr Mahamudu Bawumia, stating that Ghanaians will come to appreciate his ideas ahead of the 2028 general elections.
He argued that political cycles often change public perception, adding that policies which may not be fully understood at first can gain support over time.
He pointed to Dr Bawumia’s advocacy for the gold purchase programme, describing it as one of several ideas that have gained recognition.
According to him, some of Dr Bawumia’s proposals have been acknowledged by the government as effective, while others are yet to be implemented.
He cited the proposed introduction of a national credit system as an example, noting that credit-based purchasing could stimulate demand, improve living standards, and drive productivity in the economy.
Responding to concerns about current economic difficulties and public dissatisfaction among some groups, Oppong Nkrumah maintained that time would shape voter judgment.
He stated that while the party got some decisions right and others wrong during its time in office, lessons had been learned.
He expressed hope that Ghanaians would eventually give Dr Bawumia and the NPP another opportunity, adding that he believes the flagbearer would deliver to the satisfaction of the public.
By: Jacob Aggrey
