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Philip Nai: Why behind-the-scenes professionals deserve respect, value, and strategic growth
Nearly two decades in Ghana’s media industry have taught me a defining truth: the strength of any broadcast lies not only in the voice behind the microphone or the face on screen, but in the brilliance of those who work quietly to make it all possible.
From my early days at Vibe FM and Unique FM to my current role as lead producer at Joy FM, I have worked with producers, directors, journalists, editors, camera operators, digital strategists, sound engineers, designers, floor managers, technicians, and countless other creative professionals. Together, we have shaped national and global storytelling projects—turning ideas into unforgettable experiences.
That journey has armed me with a toolkit that goes far beyond the mixing console. Skills in journalism, digital marketing, strategic communication, brand management, project management, procurement and supply chain management, media law, and paralegal practice have strengthened my conviction that behind-the-scenes talent is the true heartbeat of this industry. These professionals deserve respect, fair reward, and the opportunity to grow.
Behind-the-scenes professionals are the architects of every winning show, compelling documentary, and live broadcast. They are not errand boys or girls. They are innovators and leaders whose insight fuels programming, ratings, and revenue. When organisations underpay, sideline, or fail to invest in them, they cripple the very engine that powers their platforms.
Respect begins with decisive action from media owners and executives. Fair pay and transparent, performance-linked bonus structures are not perks—they are the baseline for sustaining excellence. Anything less is exploitation. These professionals build the products that keep stations alive.
It is time to abandon the culture of invisibility and token recognition. Media owners must establish clear, merit-based career ladders—from assistant to lead producer, executive producer, director, and senior leadership. Build professional workplaces where behind-the-scenes talent is treated as brand custodians and partners, not as nameless staff executing orders. When management undervalues its creative engine, the enterprise suffers. When it invests, rewards, and recognises them, it unleashes the innovation and loyalty that secure ratings, revenue, and relevance.
Today’s media landscape demands more than technical skill. Producers and directors must evolve into strategists who read data, manage crises, and align content with shifting audience appetites.
Digital marketing and brand management elevate their programmes and personal brands. Procurement and supply chain expertise keep productions lean and effective. Media law and paralegal skills safeguard contracts, copyright, and intellectual property—protecting both creators and organisations.
To every producer, director, editor, camera professional, and technician—your work is the backbone of this industry. Never shrink from demanding the respect and rewards you have earned. To media owners and executives—the future of your platforms depends on how boldly you invest in, recognise, and elevate the unseen brilliance that keeps audiences coming back. Value them, empower them, and watch your brands thrive.
![Mrs Georgina Quaittoo [third from right] pose with some members of the Association Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mrs-Georgina-Quaittoo-third-from-right-pose-with-some-members-of-the-Association-Photos-Okai-Elizabeth-400x240.jpg)
![Mrs Georgina Quaittoo [third from right] pose with some members of the Association Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mrs-Georgina-Quaittoo-third-from-right-pose-with-some-members-of-the-Association-Photos-Okai-Elizabeth-80x80.jpg)
![Mrs Georgina Quaittoo [third from right] pose with some members of the Association Photos Okai Elizabeth.](https://spectator.com.gh/wp-content/uploads/2026/03/Mrs-Georgina-Quaittoo-third-from-right-pose-with-some-members-of-the-Association-Photos-Okai-Elizabeth.jpg)
THE Times Ladies Association, a group consisting of female staff of the New Times Corporation (NTC), on Monday commemorated this year’s International Women’s Day with a call on women to empower themselves through education, unity and healthy living to contribute meaningfully to national development.
The event, held at the NTC’s boardroom, was attended by management members and staff of the corporation and was to celebrate the achievements of women and reflect on their role in society.
In her address, the President of the association, Mrs Georgina N.M Quaittoo, said the global celebration, marked annually on March 8, recognised the economic, political and social achievements of women while raising awareness about gender equality.
Although the international celebration fell on Sunday, she explained that the association decided to mark the occasion on March 9 to enable members to participate fully and commemorate the day in their own way.
Speaking on this year’s theme: ‘Rights. Justice. Action. For All Women and Girls,’ and the global campaign theme: ‘Give to Gain,’ she the association had over the years worked tirelessly to support the growth and progress of the corporation despite the challenges they faced.
Urged members to commit themselves to deeper service to humanity and the advancement of women. She said women were unique, resilient and invaluable to society, stating that they deserved respect, appreciation, kindness and love for the vital roles they played in families, workplaces and communities.
According to her, members of the President, who is also the Editor of The Spectator newspaper, encouraged members to empower themselves academically and take advantage of opportunities to improve their lives and careers.
She also urged them to maintain healthy lifestyles by going for regular medical check-ups, exercise regularly, get enough rest and support one another.
Moreover, she advised members to accept leadership positions when given the opportunity and to exhibit qualities such as hard work, confidence, patience, compassion and responsibility in both their homes and workplaces.
Contributing, the Chanel Marketing and Circulation Manager, Mr Alfred Koomson, said women played critical roles in society and deserved to be supported and appreciated.
He urged men to recognise that they were often vulnerable species without the care, support and contributions of women in their lives.
He, therefore, commended women for the invaluable roles they play as mothers, caregivers, professionals and leaders, stressing that society would be incomplete without them.
By Esinam Jemima Kuatsinu
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GHANA celebrated her 69th Independence Anniversary last Friday with colourful parades across all 16 regions of the country.
This year’s theme: ‘Reflect, Review, Reset,’ emphasised the importance of reflecting on the nation’s journey, assessing its current state, and planning for a brighter future.
At the Jubilee House, dignitaries present were President John Mahama, Vice President Prof. Naana Jane Opoku-Agyemang, former Presidents, Akufo-Addo and John Agyekum Kufuor, behalf of the President, former President of Tanzania, and other distinguished guests.
The President, John Dramani Mahama, addressed the nation at the seat of government whiles Metropolitan, Municipal and District Chief Executives addressed their various assemblies on.
As part of the celebrations, school children paraded and displayed their marching skills whiles others performed cultural and other social activities to mark the day across the regions.
