Sports
Konadu got it all wrong
Usually, when a coach is tasked to build a formidable national team for a major tournament, he does so with the best players available to him, with a special focus on local talents.
But where such local talents are not available or are unconvincing, the coach is allowed to supplement with foreign based players.
In this case, these players scouted beyond the borders of the country must be in top form and prove beyond reasonable doubt that they are far better than the locals.
Again, such players must also show some commitment and dedication to the national call.
A coach can however, decide to ignore this system in cases where there is insufficient time for the exercise, when there is a policy that forbids him from inviting certain crop of players, or if he finds himself in a position where he has no say on the players selected for him to use.
Recently, Coach Maxwell Konadu was tasked to build a Black Satellites team for the ongoing WAFU B U-20 championship in Cote d’Ivoire, a tournament which also serves as a qualifier for the 2027 Africa U-20 Championship which Ghana is hosting.
With that status, the Black Satellites become automatic candidates and rightfully, the focus should have been on a team to be groomed for the ultimate.
The sub-regional tournament did not actually oblige Konadu to rely on foreign based players, most of who are on pre-season assignments with their respective clubs.
Also, Konadu was under no misperception about quotas to allot local or foreign based players. It was very clear that the tourney was for the locals.
With this background, he is believed to have selected the players that formed the team that represented Ghana at the championship.
Sadly, Konadu and his boys disappointed woefully at the championship, failing to march his words against performance on the field.
Exiting just after the group stage came with little surprise. That has been the pattern for the national juvenile teams in their respective championships for now.
What left tongues wagging, however, was Konadu’s claim that lessons from the championship would help build a “stronger and more competitive squad for next year’s TotalEnergies CAF U-20 Africa Cup of Nations.”
The confusion lied in his admission that “the squad which competed in Côte d’Ivoire is unlikely to be the same one that represents Ghana at the 2027 TotalEnergies CAF U-20 Africa Cup of Nations.”
It would have made a lot of sense to rather build a team that uses the WAFU B Championships as a platform to prepare for the main championship next year, than selecting a team that in his own words is unlikely to compete.
This is a very common feature in other jurisdictions. The English FA, for instance, would have used an Under-18 team for the WAFU B, knowing the impact that experience would have on the team.
So clearly, the experience and lessons Konadu spoke about would be non-existent and would not help the team in anyway because if he happened to be in charge of the Ghana 2027 championship team, he would be supervising an entirely new team.
From where I sit, Konadu and whoever played any role in assembling this team got everything wrong and must be reminded that there would be no assurances that the next team would excel in the championship.
By Andrew Nortey
The national U-17 female team, the Black Maidens, have arrived in Rabat from their pre-camp base in Casablanca to begin their campaign at the 2026 FIFA U-17 Women’s World Cup.
The team will open their Group C fixtures against Norway on Sunday, October 18, at the Mohammed VI Football Complex. They will then face Brazil on Thursday, October 22, before wrapping up the group stage against Canada on Saturday, October 24.
During their two-week training camp in Casablanca, the technical team tested the squad’s readiness with two international friendlies against China and Kenya.
The Black Maidens are returning to the global showpiece after missing the last edition, aiming to build on a proud record that includes a bronze medal in 2012 and three quarter-final appearances.
The team is expected to hold its first training session in Rabat on Wednesday as it puts finishing touches to preparations for the opener against Norway.
By Edem Mensah-Tsotorme
IN modern football, the final whistle doesn’t signal the end of the show; it signals the intermission.
The Top five European Leagues (Premier League, La Liga, Bundesliga, Serie A, and Ligue 1) have mastered a brutal truth of the digital age: you don’t just sell the match; you sell the marathon.
By weaponising transfer window tension, season reviews, and microscopic highlight reels, they’ve turned 90 minutes of sport into a 24/7/365 content vortex.
Meanwhile, back home, the Ghana Premier League (GPL) is haemorrhaging relevance not because the talent isn’t there but because the storytelling is dead.
The Football Association’s apathy is only rivalled by its hypocrisy.
The European Blueprint: Selling the ‘Appetite’
Why do fans tune into a random mid-table La Liga clash on a Friday night? Because they’ve been primed. Across the summer, broadcasters and clubs drip-feed ‘transfer sagas’ like high-stakes soap operas.
Will the star leave? Who is the mystery medical? This tension creates a parasocial investment that transcends the pitch.
Paired with this are season-review documentaries and hyper-curated game highlights tailored for TikTok, Instagram, and YouTube. These aren’t just goal clips; they are tactical breakdowns, sideline theatrics, and VAR controversies packaged into digestible and emotional bites.
This strategy has inflated broadcasting rights to astronomical sums (the Premier League’s recent domestic deal hit £6.7 billion).
They know that if you feed the audience year-round, they will binge-watch when it matters.
The GPL Vacuum: No Sponsor, No Story
Now, overlay this blueprint onto the Ghana Premier League. It is a stark, barren contrast.
The league is poorly run, lacking a headline sponsor to give it financial muscle or marketing prestige. Without that corporate backing, the media machine grinds to a halt.
The transfer market, which should be the peak of offseason intrigue, is a ghost town. We hear about signings, but the transfer fee is universally undisclosed.” We only get the contract length.
This kills the narrative. In Europe, a €100 million move generates weeks of debate; in Ghana, a move generates a one-line social media post, devoid of gravity. Fans cannot gauge ambition, nor can they measure a club’s financial muscle.
Most damningly, there are no reviews from the broadcasting rights holders. No glossy season-compilation DVDs. No weekly magazine shows dissecting past campaigns to build hype for the next.
The Broadcasting Right Holders (BRHs) treat the GPL as an obligation to air live, not as an IP to monetize through content. The league goes dormant the moment the trophy is lifted.
And the FA? They seem unconcerned. There is no strategic blue • A scene from the Ghana Premier League print to pump these ‘stuffs’ into the digital ecosystem. They treat the league’s media output like an afterthought, ignoring that a lack of online noise equals a lack of bums on seats.
The Black Stars Paradox: The Hypocrisy of Production
Here is the crushing irony that exposes the FA’s priorities. When the Black Stars assemble for a World Cup qualifier or an AFCON match, the narrative flips overnight.
Suddenly, the budget for proper camera operators and videographers appears from thin air. We get cinematic drone shots, multi-angle slow-motion replays, tunnel cams, and emotional post-match interviews.
Every moment, every tackle, every save, every passionate fan in the stands is captured in vivid, broadcast-ready quality. The national team gets the full ‘European treatment.’
This reveals a devastating double standard. The FA treats the Black Stars as the sole marketable asset, forgetting that the GPL is the engine room that produces these stars.
By diverting all production value to the national team while starving the domestic league of visual prestige, they are cannibalizing their own foundation.
The Verdict
You cannot build a football culture on national team fixtures alone.
Europe thrives because they understand that content is the currency of fandom.
Until the Ghana FA secures a headline sponsor, enforces transparent transfer disclosures (to fuel debate), and mandates that broadcasting partners produce engaging season reviews and highlight packages, the GPL will remain a hidden gem rather than a sparkling crown.
The players are there. The passion is there. But if the FA continues to save its best camera angles for the Black Stars while leaving the Premier League in the dark, they aren’t just failing the clubs; they are starving the very appetite they desperately need to feed
By Leslie Agyemang
