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IWD 2025: Accelerating Action for Equality, Leadership for Women in Tourism
As we commemorate International Women’s Day (IWD) 2025 under the theme: ‘Accelerate Action,’ it is an opportune moment to reflect on the strides we have made towards gender equality in Ghana’s tourism sector while recognising the work still ahead.
Women have long been the backbone of our tourism industry, yet for years, many of them operated in the shadows, their contributions undervalued.
Today, that narrative is changing, but we must hasten our efforts to ensure greater representation of women at the decision-making table and in all aspects of economic empowerment.
The tourism landscape in Ghana is remarkably shaped by women. A sizable number of tour operators are women-led, and I am proud to note that the Executive Council of the Tour Operators Union of Ghana (TOUGHA) comprises more women than ever before.
This is a testament to the strength, resilience and business acumen of Ghanaian women, who continue to drive innovation and growth in the sector.
At the public leadership level, Ghana has made historic progress by swearing in its first female Vice President, Prof. Naana Jane Opoku- Agyemang. Her presence at the highest levels of governance signals a shift towards greater inclusion and presents a beacon of hope for women aspiring to occupy leadership positions.
Additionally, the appointment of Ms Dzifa Gomashie as the Minister of Tourism, Culture and Creative Arts, alongside Mrs Maame Efua Houadjeto as the new CEO of the Ghana Tourism Authority, reinforces the growing influence of women in the sector.
Their leadership will undoubtedly shape policies that create more opportunities for women in tourism.
However, these milestones must not be the end of our journey toward gender equality but rather fuel our determination to accelerate progress. Women form a significant portion of Ghana’s tourism workforce, from tour operators to hospitality managers, artisans, and cultural entrepreneurs.
Yet, when it comes to key decision-making roles, the numbers remain discouraging. Women must not only be participants in the industry but must also have a voice in shaping its policies, investments and strategic direction.
The theme: ‘Accelerate Action’ calls for more than just recognition; it demands tangible steps toward empowering women in every endeavour, including tourism.
Addressing Key Challenges
Access to Capital: One of the most significant barriers facing women in tourism is limited access to capital. Many women-led businesses struggle to secure funding due to systemic biases in financial institutions.
We must push for gender-inclusive financial policies, create dedicated funding schemes for women entrepreneurs and ensure that women in tourism have the necessary resources to expand their businesses.
Closing the Pay Gap: Despite the increasing presence of women in the tourism workforce, wage disparities remain a pressing issue.
Women often earn significantly less than their male counterparts, even in leadership roles.
Addressing this imbalance requires comprehensive wage transparency policies, equitable salary structures and ongoing monitoring to ensure fair compensation for all.
Training and Capacity Building: Providing women with access to skills training, mentorship, and leadership development programmes is crucial in empowering them to take on decision-making roles.
Investment in educational initiatives tailored to women in tourism will equip them with the tools needed to succeed in a competitive industry.
Representation in Decision-Making: Having more women in leadership positions is essential for shaping policies that are inclusive and beneficial for all.
We must advocate for gender-balanced representation in industry associations, government bodies and corporate boards.
Women’s voices must be heard at every level where tourism policies and strategies are determined.
Workplace Equity and Safety: Ensuring safe and equitable workplaces for women in tourism is non-negotiable.
This includes implementing workplace policies that prevent harassment, creating family-friendly work environments and offering flexible work arrangements that support work-life balance.
A Call to Action
On this International Women’s Day, I urge all stakeholders—government, private sector players and industry leaders—to commit to actionable change.
Let us work together to create an inclusive tourism industry where women are not just contributors but decision-makers. The time for passive advocacy is over; the time to accelerate action is now.
We need clear policies, measurable goals and firm commitments to break down barriers and build a tourism sector where every woman has the opportunity to thrive.
Together, we can accelerate action for gender equality and ensure that Ghana’s tourism industry becomes a model of inclusivity and empowerment. Happy International Women’s Day to us all!
The writer is the President of the Tour Operators Union of Ghana (TOUGHA).
By Mrs Alisa Osei-Asamoah
BISHOP Dr Richard Owusu Akyeaw, the Founder and General Overseer of Living Grace Ministries, has condemned the growing acts of indiscipline and lawlessness in second cycle institutions.
He called for a collective approach to reverse the trend, saying that discipline triggered academic excellence in achieving life successes.
Bishop Dr Akyeaw made the call when speaking at a durbar of parents, teachers, and students to climax the 15th anniversary celebration of the Standard School of Royals in Sunyani and praised the school authorities for the level of discipline among the students and pupils.
He noted that instilling a sense of discipline would improve academic performance of students and thereby advance academic growth and development in schools.
Bishop Dr Akyeaw said that:
“Excellence isn’t an event, but a habit formed through consistency and self-discipline,”
saying that any disciplined environment fostered confidence, creativity, and love for nation.
He commended the teachers of the school for the dedication in moulding the students and pupils responsibly and urged the school children to remain focused, obedient, and studious.
Mrs Vivian Adu Bonsu, the Proprietress of the School, expressed appreciation to God, management, teachers, and parents for the school’s academic successes.
She said despite some emerging challenges, the school remained committed to achieving its vision of churning out quality and well-behaved and morally upright graduates. –GNA
THE chiefs and people of Ntotroso in the Asutifi North District of the Ahafo Region on Saturday celebrated their Apomasu Yam Festival at Ntotroso amidst pomp and pageantry.
The colourful festival, which featured a week-long activities including traditional cultural rites, was held under the Theme: ‘Mining and Tradition: Building Resilient Communities through Sustainable and Responsible Mining.’
It attracted a lot of guests including chiefs, politicians, businessmen and women, foreigners, school children and members of the public amidst drumming and dancing.
The Apomasu Yam Festival, celebrated biennially, honours the Apomasu deity believed to safeguard the community’s wellbeing.
The festival also served as a fundraiser to support ongoing educational infrastructure projects initiated by the Ntotroso Traditional Council.
Addressing the people, Barima Twereku Ampem III, Paramount chief of Ntotroso, said the Apomasu festival was not merely a celebration of harvest, but signifies a spiritual homecoming as well as a moment of thanksgiving to the Almighty God and to the ancestors for protecting the land, blessing the farms, and sustaining them.
The festival, he noted, symbolises renewal of unity, purpose and collective responsibility to protect the land entrusted to us.
Touching on the menace of illegal mining activities, Barima Twereku Ampem, who is also the president of the Ahafo Regional House of Chiefs, pledged the support of the chiefs and people in the area to complement government’s efforts at finding a lasting solution to the problem.
According to him, illegal mining remains a threat not only to our environment but to national security and long-term development of the country.
He, however, urged the government to ensure strict enforcement of the law, in a fair, consistent and transparent manner so as to deal with the menace.
The Minister for Local Government, Chieftaincy and Religious Affairs, Ahmed Ibrahim, who led the government delegation, commended the chiefs and people of Ntotroso for organising a successful festival.
He praised their commitment to be accountable and transparent in their dealings with the people.
“Most leaders finds it difficult to be accountable to their people. What you have shown here is a demonstration of your commitment to honesty and integrity—a virtue that must be emulated by who aspire to lead,” he stated.
He later donated a cash of Gh₵100,000 to support the celebration.
After more than 300 years of existence, Ntotroso has seen a lot of changes both the social and economic fronts.
From a largely subsistence local economy, Ntotroso and other surrounding communities have now been placed on the global map of gold producing areas following the acquisition of mining concession in 2003 by Newmont Ahafo Mines.
From Daniel Dzirasah, Ntotroso
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