Entertainment
Ghana exhibited as preferred MICE destination at Meetings Africa in South Africa
The Ghana Tourism Authority has exhibited Ghana as a preferred MICE destination at this year’s 16th edition of Meeting Africa event held in South Africa.
MICE in tourism is an acronym which stands for Meetings, Incentives, Conferences, Exhibitions and Events.
‘Meetings Africa’ held from February 28 to March 2, is aimed at showcasing Africa as a premier business events destination that cares about its people and the natural environment.
South Africa’s Minister of Tourism, Ms. Lindiwe Nonceba Sisulu, paid a surprise visit to the Ghana stand and expressed her delight seeing Ghana at the Conference and Exhibition for the first time.
She was full of praise for the Ghanaian delegation and commended the stand the display of the country’s beautiful Kente and Chocolate as well as showcase of Ghana as a preferred MICE destination in the West Africa.
It would be recalled that the Ghana Tourism Authority, under the leadership of the Chief Executive Officer (CEO), Mr. Akwasi Agyeman resolved to put Ghana on the international stage through the Authority’s MICE Division in order to push more conferences, events, meetings, etc to the West African nation
The Ghana delegation was led by Ms. Betty Kobi, Director of MICE and accompanied by Mr. Kofi Atta Kakra Kusi, Deputy Head of Corporate Affairs as well as Ms. Rhodaline Boakye, an Officer at the MICE Secretariat of the Ghana Tourism Authority.
Ms. Betty Kobi indicated to Ms.Nonceba the need for the African continent to bounce back in terms of MICE in order to create a conducive environment for recovery through concerted and coordinated efforts.
She stated that business tourism was critical tool for economic growth in Africa and that with continuing infrastructure upgrades, improved air connectivity, improved visa facilitation and unique cultural tourism assets, one could strongly argue that Africa was ready for business/MICE tourism growth.
The Deputy Head of Corporate Affairs at the Ghana Tourism Authority Mr. Kofi Atta Kakra Kusi, also indicated that most African countries were committed to pragmatic approaches in developing their MICE tourism industry to diversify their tourism economies through public-private partnerships.
He noted that the MICE masterclass held at Meetings Africa 2022, offered capacity building and coaching programmes in business tourism and MICE product development to participants on the theme, “Forging the Power of a Common Purpose through Inspirational Solutions.”
Participating countries were full of commitment and resolved nations to revive the Tourism, Hospitality and MICE of their various economies through effective innovation, collaboration and networkingin their respective nations.
The Ghana Tourism Authority (GTA), under the auspices of the Ministry of Tourism, Culture and Creative Arts, has launched Heritage Month to project the country’s rich culture and national identity.
The launch took place at Nationalism Park on Monday, March 2, 2026.
This year’s celebration, under the theme, “Experience Ghana, My Heritage, My Pride (Taste 69@69),” also marked the launch of the historic Vodza Regatta.
Speaking at the launch, Madam Abla Dzifa Gomashie emphasized the role of tourism, culture and the creative arts in driving jobs, empowering youth and women, and stimulating domestic tourism.
She commended President John Dramani Mahama for offering to be the culture ambassador extraordinary.
According to her, the tourism and creative sector, as the biggest service provider, needs support because it has what it takes to create a lot of employment for Ghanaians.
The minister also charged schools, corporate Ghana, and everyone to visit local tourist sites across the country and enjoy the local cuisines.
She also commended the Ghana Culture Forum and the National Folklore Board for advancing Ghana’s heritage recognition efforts.
The Chief Executive Officer (CEO) of GTA, Maame Efua Houadjeto, noted that Heritage Month is both a cultural celebration and an economic activation strategy, with activities including discounted access to heritage sites.
Mrs. Efua Houadjeto noted that there would be “Taste 69@69” culinary showcase, a nationwide Heritage Caravan, Akwaaba Festival, Asa Baako Festival, Akple Festival, Kenkey Festival, Independence Open Mic Concert, and Ghana Day, among others.
She revealed that there would be the unveiling of a revitalised GTA digital platform and an enhanced Ghana Travel portal.
Present at the launch were the Deputy Minister of Tourism, Yussif Issaka Jajah, Ghana Tourism Development Company boss, Prof. Kobby Mensah, Deputy GTA CEO, Gilbert Abeiku Aggrey, other sector directors, traditional authorities, diplomatic representatives, stakeholders and the media.
By Edem Mensah-Tsotorme
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Ghanaian gospel artist Enuonyam Akuffo Tuffour, known in the showbiz circles as Enuonyam, has released her much-awaited album dubbed ‘Jesus Given’.
The six-track album is made up of songs like Jesus Given, Be Still featuring Luigi Maclean, Kyere Me Kwan featuring Kweku Teye, I Will Not Be Moved, Holy Ghost, and Hallelujah Holy.
Speaking to The Spectator Agoro during an exclusive listening session, Enuonyam said, “‘Jesus Given’ is a summary of what Jesus did on the cross for humanity and the benefit thereof.”
She added that it is an album inspired by John 15:13, which speaks of the greatest gift given to humanity: Jesus Christ, who later died for humanity.
Touching on the production process, she said it was a smooth process working on the album: “Everything worked as planned from collaboration to all those who played key roles in making the process possible.”
In a message to the public, the gospel musician said, “Everyone who is looking to experience Jesus intimately and beautifully should listen to the album.”
She was optimistic that the album would impact many lives and urged music lovers to stream Jesus Given, adding that the album is available on all streaming platforms.
By Edem Mensah-Tsotorme
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