Fashion
Fashion & art are powerful tools to raise awareness – Dr. Rasha Kelej
The Chief Executive Officer,(CEO) of Merck Foundation, Dr. Rasha Kelej has said that Fashion and art have a purpose beyond just entertainment.
According to her, she believes that fashion and art are powerful tools to address and raise awareness on pressing and sensitive social and health issues in Africa and beyond.
Speaking at the launch of “Our African” television show at the Labadi Beach Hotel on Sunday, July 3, 2022, Dr. Kelej said “I came up with the idea of this informative yet entertaining show.”
She added that the TV show, which will air every Sunday at 2 pm on GH One TV, in Ghana “ is a first-of-its-kind set to be the voice of the voiceless and break the silence about many critical and sensitive social and health issues in Africa. I have conceptualised, produced, directed, and hosted this Pan African show.”
to create awareness
The CEO of Merck Foundation revealed that the show will features African fashion designers, singers, and prominent experts from various domains with the aim to raise awareness and create a culture shift across Africa.
Dr. Kelej added that “Our Africa” TV programme will address various critical and sensitive health issues like Diabetes Awareness, Breaking Infertility Stigma, Ending Child Marriage, Ending FGM, Stopping GBV and Supporting Girl’s Education. The rest are Women’s Empowerment, the Importance of promoting a Healthy Lifestyle, Sustainability and up-cycled fashion, Coronavirus Awareness and many more.
She noted that each episode would deal with a different topic and “looking good and we must make the most out of these platforms to advocate for the causes we work towards every day.”
By Edem Mensah-Tsotorme
A powerful creative shift took place in Tamale over the weekend, where fashion, culture, and youth converged to redefine the city’s identity.
TrendsRunwayShow celebrated its fifth anniversary, a milestone that confirms Tamale’s growing presence on Ghana’s fashion map and signals a bold, new era for the northern region’s creative economy.
This year’s edition, themed “Freedom of Expression,” granted designers full creative liberty to explore identity, heritage, and modern style.
Eight designers and one stylist showcased collections ranging from culturally infused silhouettes to experimental contemporary designs that captivated audiences across the city.
The runway brought together 25 male and female models, many of whom rely on the show as a stepping stone due to limited access to opportunities in Accra and other southern cities.
By Geoffrey Buta, Tamale
Founded by former model Baba Alhamdu, the event has evolved from a small local initiative into a dependable platform spotlighting emerging designers, models, and artisans from the North.
By Geoffrey Buta, Tamale
Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
Every winner of Ghana’s Most Beautiful from 2021 to 2025 rocks an outfit that included a touch of red.
This fashion choice stood out across five seasons of the popular beauty pageant, which celebrates culture, confidence, and regional pride.
The winners came from different parts of Ghana, but their shared use of red created a visual link that caught the attention of viewers and fashion lovers alike.
Interestingly, some designers may choose red to highlight boldness or to honour tradition. In the case of these queens, red appeared in different forms—from kente patterns and beadwork to embroidery and flowing gowns. Each winner used the colour in her own way.
Fashion plays a big role in how contestants express themselves, and the final night is known for the dramatic, elegant outfits. That’s when the red details shine the most under the lights, in front of the judges, and across social media.
But over five years, the pattern has become clear. Red is more than a colour; it is a statement. It connects winners across time and space, showing that beauty, culture, and confidence can be stitched together in one bold shade.
By: Beatrice Wonovi Kpeglah
Join our WhatsApp Channel now!
https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
