Entertainment
Cultural Crossing: Sarah Güsten-Marr supports Imbumba Foundation’s “Caring4Girls” Initiative with charity song “Letter 2 Mandela”
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International Philanthropist, of Liberia and German descent, Sarah Güsten-Marr, has supported Imbumba Foundation’s project “Caring 4 Girls” with a charity song titled “Letter 2 Mandela”.
She collaborates with South African artistes, Clément and PD Jokes on the charity song as part of efforts to raise funds and support for underprivileged girls in South Africa, more importantly, to raise awareness for Sanitary Health for underprivileged girls to get support with sanitary pads.
Imbumba Foundation, a South African NGO, founded by Richard Mabaso in 2012 has been supporting young girls in deprived communities in South Africa by providing them with free sanitary pads and helping them through school.
Sarah Güsten-Marr, a well-traveled Artist who doubles as a Musician too has decided to support this year’s celebration with a song she titles “Letter 2 Mandela”, a song she freely decided to record for Imbumba to raise funds to support “Caring 4 Girls” initiative — all funds accrued from the song and video revenue will be solely directed to support the girls (and women) in order to get more sanitary products and improve menstrual health.
The issue of Sanitary Pads and Menstrual Health has been a major problem across the African continent where many young girls who have reached their puberty stages are stigmatized for menstruating; many diverse stories have been recorded where these young girls are deprived school and even certain privileges during their menstrual periods. For this reason, “Caring 4 Girls” project was set up by Imbumba Foundation to annul the stigma and as well create more awareness about how important it is to cater for these girls at their puberty stages. The initiative also seeks to engage (more) men on the need to support women especially girls with sanitary products.
Sarah Güsten-Marr, who has singularly powered her own initiative called “Cultural Crossings”, over a decade, has been able to create a global incubator for creatives across the globe, especially with focus on uniting diverse creatives from the African continent through Arts, Painting, Poetry, Spoken Word and Music — she has influenced many Spoken Word projects in Africa and outside Africa.
Coming from a humanitarian background, she has helped catered for countless philanthropic jobs on the continent while honing her career as an artist and musician. She lived in England for years until recently moved to Portugal where she resides; she shuffles between Europe and Africa often to work and support many Cultural Crossings projects, as well as other humanitarian projects, (eg) “Caring 4 Girls” initiative by Imbumba.
Sarah on the night of July 6, 2023 joined forces with Richard Mabaso (Imbumba Foundation CEO) as well as Clément and PD Jokes to officially launch “Letter 2 Mandela” in the heart of Johannesburg, right in the Former South African President’s House (Sanctuary Mandela).
The soirée pulled together different stakeholders from Ghana, Italy, UK, Zimbabwe, Portugal, Cape Verde, Ivory Coast, South Africa, just to name a few — numbering over 20 countries converging at Sanctuary Mandela for the official launch of the song and video.
“The song was titled ‘Letter 2 Mandela’ because my parents who’re European were deeply rooted in Africa and they taught me so much about President Nelson Mandela and his legacy exudes so much goodwill and positivity that it has influenced me. I found it appropriate to use him as the focal point for the charity song because President Mandela really cared for his people, and with this initiative ‘Caring 4 Girls’ it was appropriate to highlight him at the centre of the song”, Sarah Güsten-Marr explained.
Stream “Letter 2 Mandela” on Digital Stores here: https://bfan.link/letter-2-mandela-1
Watch Official Video for “Letter 2 Mandela” on YouTube: https://youtu.be/Ed_oOK57D08
Award-winning Ghanaian rapper, Michael Addo popularly known as Sarkodie, has called for a deeper and more sustainable partnership between Ghana’s creative industry and the financial technology sector.
The rapper made the call on Tuesday when he paid a courtesy call on the management of MobileMoney Fintech Limited at the company’s head office in Accra to explore opportunities for collaboration beyond the conventional corporate sponsorship arrangement.
The meeting focused on how the two sectors could work together to promote financial inclusion, digital financial services and opportunities within Ghana’s growing creative economy.
The rapper acknowledged MobileMoney Fintech Ltd’s past support for his annual Rapperholic concert, but emphasised that his broader objective was to establish a long-term partnership that creates sustainable value for both the company and the creative industry.
“I am here today not like the usual business where we come and ask, ‘Can we get sponsorship for our show?’ and that’s it. It goes beyond just coming in and getting support,” Sarkodie said.
He pointed out that artistes and creative professionals maintain long-term visions for their careers including album releases, tours, brand initiatives, and community engagement programmes and argued that corporate partnerships should be structured around shared objectives.
Sarkodie proposed to use his upcoming campus tour as a platform for MobileMoney Fintech Ltd to engage directly with young people, raising awareness about the company’s new MoMo app and its comprehensive suite for financial services.
Welcoming Sarkodie and his team, the Chief Executive Officer of MobileMoney Fintech Ltd, Mr Shaibu Haruna, described the visit as an important step towards strengthening the relationship between the creative and Fintech industries.
Mr Haruna explained that although MobileMoney Fintech Ltd was primarily a technology-driven company, its relationship with the entertainment industry remained strategic because of the enormous reach and influence of both sectors.
Both parties expressed commitment to future engagements to identify concrete areas of cooperation, focusing heavily on expanding financial inclusion, connecting young people to digital financial services, and accelerating the growth of Ghana’s creative economy.
By Linda Abrefi Wadie
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It was a night of fun and excitement as thousands converged at the National Theatre for Nana Osei Bonsu annual comedy special in Accra.
Themed: ‘Comfortably Struggling’, was built around his personal experiences, using humour to explore the realities, challenges and lessons that comes with everyday life.
The one-hour solid performance kept the audience engaged from start to finish, with his personal stories providing the foundation for a night of comedy and relatable storytelling.
Nana Osei Bonsu known in showbiz circles as MC Okokobioko told The Spectator Agoro that the show further cements his growing influence in Ghana’s comedy and entertainment space.
According to MC Okokobioko this years comedy show gives a summary about his personal life that even the struggles of life can become a reason for each and every one to laugh again.
The show featured an impressive line-up of Ghanaian and international comedians, including MJ The Comedian, Ranzy Ray, Talk Plenty, Parrot Mouth, Kweku Manu, Alphenomina, Jeneral Ntatia, Slim Saint from Nigeria and Papayaw Atamle who served as the MC for the night.
Best known as Africa’s Biggest Viral Wedding MC, he has successfully expanded that identity into stand-up comedy.
By Linda Abrefi Wadie
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You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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