Entertainment
Twitter partners Afrochella 2021
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Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
It was a night of intellect, eloquence and culture as contestants of the 2026 Miss Tourism Ghana took centre stage at the Coconut Grove Regency Hotel for the Debate and Culture Night last Saturday.
The event, which forms part of activities leading up to the grand finale, saw the ladies move beyond beauty to battle with ideas, facts and opinions on a topic critical to the tourism industry.
The contestants debated the topic: The Importance of Traditional and Digital Media on Promotion of Tourism.
For the debate, the contestants were grouped into two teams of four, each tasked with defending a side of the argument.
It was a fierce but respectful exchange. The team arguing for traditional media described it as the trust builder, emphasising its credibility, mass reach, and its power to tell in-depth, emotional stories through television documentaries, radio and newspaper features.
They argued that traditional media still shapes public opinion and influences policy decisions in the tourism sector.
On the other side, the proponents of digital media raised salient points about its unmatched advantages in the modern era.
They highlighted its global reach at low cost, its two-way interaction that allows tourists to share real experiences and reviews, its ability to target specific audiences, and its measurable results where clicks, views and bookings can be tracked.
After heated arguments and rebuttals, both teams arrived at a powerful consensus that drew applause from the audience.
They concluded that without traditional media, tourism promotion lacks credibility and depth, and without digital media, it lacks reach, engagement and sales.
The judges and patrons agreed that the debate underscored a crucial lesson for Ghana’s tourism drive: for a country blessed with rich cultural heritage, colourful festivals, historic forts and castles, diverse wildlife and pristine beaches, the winning formula lies in combining the storytelling power of traditional media with the viral power of digital media to attract both domestic and international tourists.
The night was not only about debate, as the contestants also dazzled in cultural wear, showcasing the beauty and diversity of Ghanaian culture.
By Edem Mensah-Tsotorme
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Veteran Ghanaian Actress Grace Nortey has reportedly passed away on Wednesday August 26, 2026.
According to reports she passed away at University of Ghana Medical Centre (UGMC) at age 89.
Born in 1937, she embarked on her acting journey in 1970, establishing herself as one of the pioneers of theatre and drama in Ghana.
Over four decades, Grace Nortey has been a consistent source of joy for Ghanaian TV audiences through her acting prowess.
A distinctive feature of Grace Nortey’s performances was her adept incorporation of the Ga language into her roles, adding an authentic touch to her portrayals.
Her acting journey kicked off with the 1985 release, “Nana Akoto,” and she went on to contribute to notable films such as “Sinking Sands,” “The Other Side of the Rich,” “Ties that Bind,” and “Beasts of No Nation,” where she shared the screen with Idris Elba, Fred Amugi, and Ama K. Abebrese.
She earned the Best Cameo Actress at the 2011 Ghana Movie Awards.
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You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
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