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The fusion of sport and music and the opportunities for economic benefits in Africa

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There aren’t many things in this world that hold as important a place in so many people’s hearts – that captivates, inspires, and brings people together in community and celebration – like both sports and music does.

More than just a sound, music connects us to one another, to our culture, our heritage and tells our stories. It allows us to share how we’re feeling, gives us an outlet to express ourselves, and makes our lives more vibrant. And more than just a game, sports can bind people from different backgrounds, cultures, and beliefs in support of their favourite club or team. Through sport we form bonds with one another by watching our team overcome all odds, achieve something new, grab victory from the jaws of defeat or fall short of the win. It helps us feel like we are a part of something bigger than ourselves. Most importantly, both sports and music are simply just fun.

Music has always resonated with sports. From as far back as the 1992 Olympics when the song, Barcelona by Freddie Mercury and Montserrat Caballé was featured as the theme song, to the 2006 Germany World Cup, The Time of Our Lives theme song by Il Divo and Toni Braxton, music has always acted as a catalyst that enables sports stick. In Africa, songs like Jerusalema by Master KG and Nomcebo Zikode, Wavin’ Flag by K’NAAN, Waka Waka by Shakira and Issa Goal by Naira Marley, Lil Kesh and Olamide have also been associated with soccer. African soccer legends like Drogba, Eto’o and Okocha have also been known to be quoted in the lyrics of songs. Recently, Burna Boy’s performance at the Champions league final this year also reinforces the obvious bond between music and sports.

Very much two sides of the same coin, it’s no surprise then that when we bring sports and music together, it can have a powerful impact. Together, they can strengthen communities, fuel political processes, and drive socio-cultural and economic change. This is especially true in Africa which boasts the youngest population in the world, at more than 400 million individuals aged between 15 and 35. Spotify data shows that listeners aged between 18-24 created the most playlists with the word ‘sport’ in them, followed by 25-29 year olds, a clear indication that Africa’s youth is on the pulse of the synergy between music and sports.

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This young population continues to grow rapidly while African talent across both spheres of music and sports is booming in abundance. This is demonstrated by the rise in popularity and proliferation of African genres like Amapiano and Afrobeats internationally; Spotify data shows that African music’s Year on Year growth in international markets rivals that of KPOP. Its leading artists such as Burna Boy, Davido, Tiwa Savage, Rema, DJ Maphorisa, Uncle Waffles and Black Coffee are taking over global stages. Meanwhile, many African athletes are key players for international clubs across sports such as basketball, football and rugby.

With Africa’s music market expected to show an annual growth rate of 11.32% between now and 2027, resulting in a projected market volume of US$47 million by 2027 and total revenue in the sports market on the continent expected to grow at an annual rate of 9.02% between now and 2027, resulting in a projected market volume of $8 million by 2027, it’s clear then that the fusion of sport and music offers substantial potential to help drive economic growth and development.

We can already see this impact realised through partnerships such as the collaboration between Spotify and European football club F.C. Barcelona. Under the first-of-its-kind partnership, the two worked together to bring the worlds of music and football together by giving a global stage to players and artists and building new opportunities to connect with fans at the home of Barcelona’s fans, Spotify Camp Nou. Some of the African artists who have been featured in the 99,000 seat stadium’s advertising board include Firebody DML, CKay, Omah Lay and DJ Spinall. This is in line with Spotify’s aim to leverage F.C. Barcelona’s global fan base to fuel discovery and engagement with artists in turn creating more opportunities for those artists to live off of their art.

The US National Basketball Association (NBA) also took advantage of the collaborative power of sport and music during its All-Star Weekend this year by bringing artists like Burna Boy, Tems, and Rema together as performers for its halftime show.

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Spotify has also partnered with youth basketball non-profit organisation Giants of Africa, for the inaugural Giants of Africa Festival between 12 – 19 August in Kigali, Rwanda. Since 2003, Giants of Africa has positively impacted over 40,000 African youth across 17 countries providing access to basketball courts, camps and clinics. By joining forces, the two will bring together the best of African youth, basketball, music, culture, and entertainment on the continent and beyond to showcase a shared vision for Africa’s future. Playlists with the word ‘basketball’ on Spotify have increased by over 1,300% since 2020, so this partnership is happening at the opportune moment.

The Giants of Africa festival will culminate in a closing ceremony, presented by Spotify, where some of the biggest African artists like Davido, Tiwa Savage, Tyla and Bruce Melodie will perform. These artists’ core listeners on Spotify are aged between 18-29, further underlining Giants of Africa and Spotify’s shared commitment to investing in African youths.

With such a vast pool of particularly young sport and musical talent to be found on the African continent, it’s clear that investment in their development to compete on an international level will drive socio-economic and cultural impact across communities on the continent. By leveraging the connective power of both sport and music together, we can not only create a platform for this young talent but also attract much-needed investment into our local sports and music industries which would help us to discover, nurture and develop the artists and athletes of the future.

By Jocelyne Muhutu-Remy, Spotify Sub-Saharan Africa Managing Director

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Two petition police to investigate Nitiwul over alleged inflammatory comments on Agbogbloshie redevelopment

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Two Ghanaian citizens, Solomon Owusu and lawyer Andrew Appiah-Danquah, have petitioned the Criminal Investigation Department (CID) of the Ghana Police Service to investigate the Member of Parliament for Bimbilla, Dominic Nitiwul, over comments he allegedly made about the redevelopment of the Konkomba Yam Market at Agbogbloshie in Accra.

In the petition dated September 16, 2026, the two accused Mr Nitiwul of making public statements that they believe could provoke ethnic tensions, cause fear and alarm, and disturb the public peace.

They are asking the police to invite the former Defence Minister to assist with investigations into a video of his remarks that has been circulating on social media and other electronic platforms.

According to the petitioners, their concern is not that Mr Nitiwul criticised the government or the proposed redevelopment of the market.

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Rather, they object to what they describe as his repeated presentation of the redevelopment exercise as an action deliberately targeting members of the Konkomba ethnic group.

They cited comments in which he questioned why the area occupied by Konkombas had been marked for the proposed 24-hour market while other areas had allegedly been left untouched.

They quoted him as asking what the Konkombas had done to the government and whether they were not Ghanaians.

The petitioners further cited his call on President John Dramani Mahama to stop the Accra Mayor from “targeting the Konkomba tribe”.

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They pointed to his comments that the affected traders were “not moving tomorrow” and should “continue to bring their yams”.

According to the petition, Mr Nitiwul warned that it would be “politically suicidal” for President Mahama to allow the Mayor to proceed with the proposed action.

The two petitioners argued that the statements could create the impression that the government and the Accra Metropolitan Assembly (AMA) were deliberately seeking to discriminate against or remove Konkombas from Accra.

They said such a perception could heighten tensions between traders and public officials, particularly if authorities proceed with enforcement or demolition activities at the affected location.

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The petitioners identified possible risks including confrontation, resistance to lawful administrative measures, damage to property, injuries, mobilisation along ethnic lines and a disturbance of public peace.

Call for investigation under Criminal Offences Act

Owusu and Appiah-Danquah are asking the CID to investigate whether Mr Nitiwul’s statements could amount to offences under sections 207 and 208 of the Criminal Offences Act, 1960 (Act 29).

They cited Section 207, which deals with the use of threatening, abusive or insulting words or behaviour in circumstances where a breach of the peace is intended or likely to occur.

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They referred to Section 208, which concerns the publication of statements, rumours or reports that are likely to cause fear and alarm or disturb the public peace where the person publishing them knows or has reason to believe they are false.

The petitioners stressed that they were not asking the police to presume Mr Nitiwul’s guilt.

They said the purpose of the investigation should be to establish the facts, including whether the claims he made about the redevelopment were accurate.

Petitioners want site plans and documents examined

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They have asked the CID to obtain and examine the official redevelopment plans, site plans, affected-property schedules, demolition or relocation notices and relevant maps.

They want the police to inspect the affected area independently to determine which structures and adjoining areas have been marked for the project.

The petitioners further want the CID to speak with officials of the AMA, including the Mayor and officers responsible for the redevelopment, as well as leaders and members of the Konkomba Yam Market and people operating in adjoining areas.

They are also asking investigators to determine whether the redevelopment exercise affects only members of the Konkomba community or whether people and structures belonging to other groups are also affected.

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Call for examination of Nitiwul’s sources

The petitioners want Mr Nitiwul to provide the information and documents on which he relied before making the allegations.

They are asking the police to establish whether he personally inspected the entire proposed project area, whether he sought clarification from the AMA and whether he knew that people outside the Konkomba community were also affected.

They want investigators to determine what steps he took to verify the accuracy of his claims before making them public.

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The petitioners have asked the police to assess the circulation and impact of the video, including whether it generated fear, hostility, mobilisation or threats of resistance.

They further urged the police to take preventive measures if necessary to avert confrontation, ethnic tension or a breach of the peace at the affected location.

Constitutional rights

The two petitioners acknowledged Mr Nitiwul’s constitutional right to freedom of speech and expression.

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They stressed that their petition was not intended to suppress political criticism or dissent, adding that a police investigation would allow the facts surrounding his statements to be established.

They also argued that his position as a sitting MP and former Defence Minister meant that his public comments could have a significant impact on his constituents and members of the affected community.

They noted, however, that the statements were made outside Parliament and should therefore be assessed as public communication rather than statements made during parliamentary proceedings.

The petitioners have asked the CID to register their complaint, provide them with a reference number, preserve and authenticate the full video recording and transcript, and take any further lawful action based on the outcome of the investigation.

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They have indicated their readiness to provide the video, transcript, screenshots, links and other relevant documents to assist the investigation.

By: Jacob Aggrey

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Police interdict seven officers over alleged extortion

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The Ghana Police Service has interdicted seven police personnel in connection with an alleged extortion incident in Accra.

The officers, who were members of a patrol team, are alleged to have demanded money from a victim and compelled him to withdraw the money from an ATM for them.

The interdicted officers are Inspector Courage Boateng, General Sergeant Stephen Addo, General Corporal Moses Anyravi, General Corporal Prosper Adiabo, General Lance Corporal Samuel Anokye, General Constable Henrietta Coleman and General Constable Bernard Amoako.

According to the Police, the interdiction is to make way for an ongoing investigation by the Police Professional Standards Bureau (PPSB).

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The Ghana Police Service has assured the public that the matter will be thoroughly investigated and appropriate action taken based on the outcome of the investigations.

By Edem Mensah-Tsotorme

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