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Stiebel Eltron clocks 100 years of branding excellence in water heating
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Stiebel Eltron, a leading name in water heating equipment has found it way on to the Ghanaian market.
This has been made possible through a strategic partnership with Hisense Ghana.
As a result, the company has brought its world-class water heaters to the Ghanaian market, making premium quality and energy efficiency accessible to homes and businesses alike.
A statement from the company gave an indication of maintaining the high standards set on the European market that makes it a leading brand as far as water heating equipment are concerned.
“And for over 100 years, this European brand has consistently delivered top-quality products and set the standard for innovation. This remarkable achievement is a testament to our dedication to providing customers with reliable, energy-efficient, and stylish water heaters.”
It said “Stiebel Eltron’s success story is an inspiration to businesses worldwide. Our focus on branding and marketing, combined with our unwavering pursuit of excellence, has solidified our position as a global leader in the water heating industry,” it said.
It said Stiebel Eltron products, prominently showcased in Hisense showrooms across Ghana, are a symbol of quality and sophistication.
Stiebel Eltron’s commitment to brand building has been recognised with prestigious awards, including the German Brand Award.
This accolade underscores the brand’s dedication to creating a strong brand identity that resonates with customers and sets them apart from the competition.
The statement mentioned three key changes the company would consider which includes building stronger emphasis on branding and marketing, highlighting the German Brand Award to emphasise brand strength, focusing on the partnership with Hisense to showcase market reach, use more active and engaging language and streamline the message for conciseness and impact.
“Stiebel Eltron’s brand strength and marketing achievements positions them as a leader in the water heating industry and highlights its successful partnership with Hisense and commitment to the Ghanaian market,” the statement said.
By Spectator Reporter
The Office of the Special Prosecutor (OSP) has taken note of public allegations of extortion and related conduct made against the Minority Leader of Parliament, Alexander Afenyo-Markin.
The allegations were made by the Chief Executive of the Ghana Gold Board (GoldBod), Sammy Gyamfi.
In a brief statement, the OSP said it has also received a joint petition submitted by two persons, as well as two separate petitions from other persons, in relation to the same allegations.
“Given the nature of the allegations, the OSP will assess the case and determine whether it falls within its statutory mandate and whether further investigative action is warranted,” the statement said.
The development comes amid a heated public feud between the Minority in Parliament and the leadership of GoldBod over the operations of the Domestic Gold Purchase Programme.
The Minority, led by Afenyo-Markin, has accused GoldBod and the Bank of Ghana of causing a loss of over $1.7 billion, citing the International Monetary Fund’s August 2026 report. The Minority has vowed to pursue the matter as Parliament has reconvened for an emergency sitting.
GoldBod, on the other hand, has rejected claims by some NPP MPs, including Tano South MP Dr Gideon Boako, that it owes the Bank of Ghana GH¢1 billion in overdrafts, describing the claim as “false and malicious.”
In the latest twist, GoldBod CEO Sammy Gyamfi has accused the Minority Leader of extortion and related conduct, an allegation that has triggered petitions to the OSP.
The OSP is mandated under Act 959 to investigate and prosecute specific cases of alleged or suspected corruption and corruption-related offences involving public officers and politically exposed persons.
By Edem Mensah-Tsotorme
General Secretary of the New Patriotic Party (NPP), Justin Kodua Frimpong, has filed his nomination to contest the position of General Secretary again as the party begins its rebuilding efforts ahead of the 2028 general elections.
He was accompanied by party stalwarts and supporters who were in high spirits, expressing confidence that he is the right person to hold the position.
Speaking after filing his nomination, Mr Kodua Frimpong assured the rank and file of the party that he would not disappoint them.
“I can assure you that the faith the rank and file of the party have had in me, I will never disappoint them,” he said.
He also pledged to run a clean campaign devoid of personal attacks.
“I can assure you that our internal campaign will be devoid of personal attacks,” he told his fellow contestants and the rank and file of the party as he seeks to retain his position.
His tenure has seen the party through the 2024 general elections, where the NPP lost power to the National Democratic Congress (NDC) after eight years in government.
The party is currently in a rebuilding phase, with internal elections scheduled to elect new national executives to lead its reorganization towards the 2028 polls.
The General Secretary position is considered one of the most influential in the party’s administrative structure, responsible for the day-to-day running of the party secretariat and implementation of party decisions.
By Edem Mensah-Tsotorme
