News
Stiebel Eltron clocks 100 years of branding excellence in water heating
Stiebel Eltron, a leading name in water heating equipment has found it way on to the Ghanaian market.
This has been made possible through a strategic partnership with Hisense Ghana.
As a result, the company has brought its world-class water heaters to the Ghanaian market, making premium quality and energy efficiency accessible to homes and businesses alike.
A statement from the company gave an indication of maintaining the high standards set on the European market that makes it a leading brand as far as water heating equipment are concerned.
“And for over 100 years, this European brand has consistently delivered top-quality products and set the standard for innovation. This remarkable achievement is a testament to our dedication to providing customers with reliable, energy-efficient, and stylish water heaters.”
It said “Stiebel Eltron’s success story is an inspiration to businesses worldwide. Our focus on branding and marketing, combined with our unwavering pursuit of excellence, has solidified our position as a global leader in the water heating industry,” it said.
It said Stiebel Eltron products, prominently showcased in Hisense showrooms across Ghana, are a symbol of quality and sophistication.
Stiebel Eltron’s commitment to brand building has been recognised with prestigious awards, including the German Brand Award.
This accolade underscores the brand’s dedication to creating a strong brand identity that resonates with customers and sets them apart from the competition.
The statement mentioned three key changes the company would consider which includes building stronger emphasis on branding and marketing, highlighting the German Brand Award to emphasise brand strength, focusing on the partnership with Hisense to showcase market reach, use more active and engaging language and streamline the message for conciseness and impact.
“Stiebel Eltron’s brand strength and marketing achievements positions them as a leader in the water heating industry and highlights its successful partnership with Hisense and commitment to the Ghanaian market,” the statement said.
By Spectator Reporter
The family of Ambassador James Victor Gbeho, a distinguished statesman and diplomat, has paid a courtesy call on President John Dramani Mahama. They officially informed him of his passing.
The delegation, representing the Gbeho family, noted that it was culturally and diplomatically important to formally notify the President of the loss before making a public announcement of his death.
Ambassador Gbeho was a towering figure in Ghanaian and international politics. He served in many diplomatic missions, including New York. He was Ghana’s Minister for Foreign Affairs, a Member of Parliament for the Anlo constituency, and President (formerly Executive Secretary) of the ECOWAS Commission.
He was widely respected for his role in regional integration and his contributions to global diplomacy at the United Nations.
President Mahama expressed his condolences and shared reflections on Ambassador Gbeho’s contributions to the country, West Africa and the world.
Funeral details will be announced later.
The Minister for the Interior, Muntaka Mohammed-Mubarak, has revoked all firearm permits in Ghana with immediate effect and announced a new registration process for all gun owners.
The minister made the announcement on Tuesday, June 23, at the information service department saying all individuals who currently hold licences to own firearms or sidearms must undergo a fresh registration process.
“From this afternoon, all permits that have been granted to any individual that you are holding a sidearm or firearm is hereby revoked,” Mr Muntaka said.
He explained that the government had identified gaps in the country’s firearm registration system and needed to introduce stricter measures to improve public safety.
“We are opening the window where everyone will have to come forward again to register or re-register the gun because we’ve changed the procedure,” he stated.
According to him, the government decided not to wait until the end of the year to make the changes because lives could still be saved within the next six months.
The Interior Minister said one of the new requirements would be mandatory mental health screening for applicants seeking firearm licences.
“We’ve seen that people with mental health have already gone through and have the sidearm. Now we are introducing mental health. Before we give you the sidearm, we have to be sure that you have the mental stability to hold the firearms,” he said.
Mr Muntaka also announced that applicants would be required to undergo drug tests before being granted licences.
“We’ve also realised that people who are on drugs are also holding their arms and they are legitimate because it’s been registered. Now you have to go through drug tests to be sure that you are not on drugs before you can hold sidearms,” he added.
The minister said the new measures form part of efforts by the government to tighten firearm control and prevent legally registered weapons from falling into the wrong hands.
He urged all firearm owners to cooperate with the new registration process once details of the exercise are announced.
By: Jacob Aggrey
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