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Promoting Ghanaian food for the Finnish/European market

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In my last writeup, I discussed how I heard that one could buy the typical Ghanaian Asaanaa drink from a food shop in Finland. 

I mentioned how a Ghana “big brother” of mine had bought the Asaanaa drink and told me about it. 

I decided to share information about it and to help encourage ideas about food and business/investment opportunities for entrepreneurs and other business-minded people. And today, I continue with this kind of endeavour.

Palmwine and ‘Asaanaa;’ drinks in Finland 

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My further chats with some Ghanaians in Finland revealed that one could also buy bottled palm-wine (nsaafuo/nsafufuo) from an “African” shop here in Helsinki owned by a Nigerian. I know palm-wine is also popular among Nigerians and I understand they call it “Palmi”. I think the bottled palm-wine drink is imported from Ghana.

This means that it is not only Asaanaa that has found its way into the Finnish market, but also the bottled palm-wine had already been in the shop.  

As I said the last time, my interest in all these Ghanaian foods is how Ghanaian Diaspora companies and Ghanaian immigrants in Finland generally could make a business in more Ghanaian food products for the Finnish/European market. 

Other potential Ghanaian products 

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I have already said in my last post that some Ghanaian shea butter body lotion products are making quite an impact in the Finnish market. 

I have also sometimes seen pineapples from Ghana in some Finnish grocery shops. Yams and plantains can also be found in almost all African-Asian shops. 

I have just remembered that some Ghanaian friends told me some time ago that one could also buy from some Asian-African shops here cow-skin (what we call in Ghana as “coat” or kawuro) as well as stinking fish that looks and almost tastes like our own Ghanaian “opaa momone”. I think these packaged products are imported from Asian countries.  

So, my point is that we should think of promoting Ghanaian food products. As someone on a Ghanaian social media platform I belong to rhetorically asked, who says one cannot pack Ghana products like neem tree and prekese for the European market? 

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As I wrote the last time, other potential products that could attract Finnish and other European markets are our own alata samina (soap), sobolo drink or the flower/hibiscus for making the drink, prekese, kokonte/cassava flour, and many more.

I am sure there would be a big patronage for such Ghanaian products as Ghanaian food is popular among Ghanaians here. Moreover, many Finnish people love African food. Whenever Ghanaian groups participate in food fairs here, many people patronise the jollof rice, “red-red” (fried riped plantain and beans stew), waakye, and ginger drink.

Collaboration 

Again, all that is needed is for Ghanaian Diaspora companies and entrepreneurs to find the right kind of collaboration within the community or with Finnish/European companies.

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So, over to you those with business minds to take this up.

As I have written here before, the attention of Finnish authorities and business leaders on Ghana and Ghanaian products for business and investment is high.

The COVID-19 situation may have slowed things down but life goes on and so must business thrive, especially so with border restrictions that were imposed in the thick of the pandemic gradually being eased now.  

Growing Ghanaian diaspora communities 

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The Ghanaian diaspora in Finland has been growing as in other places in Europe and elsewhere in the world. 

There are more than 1,600 Ghanaian immigrants living in Finland and possibly well over 10,000 in all Scandinavian countries. I am sure Ghanaian products will always find a good market. 

The Ghanaian products for the Finnish market and in other European countries will also allow Ghanaian immigrants to have access to their “home country food”, as one of my friends puts it.

There are many Ghanaian immigrant families in which the children very much enjoy “Ghanaian food” when they can have it, even though they have been born here in Finland and have never been to Ghana. 

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Like I said the last time, that is how most of us living abroad make use of the two worlds we find ourselves in.  Thank you. 

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Put the Truth on the Front: Ghana Needs Warning Labels on Junk Food

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Walk into any supermarket in Accra, Kumasi, or Tamale today, and you will see the modern Ghanaian diet packaged as ‘progress.’ You will see breakfast cereals with cartoon mascots, fruit drinks that are mostly sugar and colour, and snacks promising energy and happiness in bright fonts.

Even products loaded with salt and unhealthy fats often wear a health halo labeled as fortified or natural, while the real nutritional risk is hidden in tiny print on the back. This is not just a consumer inconvenience; it is a public health blind spot. Ghana is living through a silent surge of non-communicable diseases (NCDs) like hypertension, diabetes, and stroke.

These conditions quietly drain household income and steal productive years. According to the Ghana Health Service (GHS) and World Health Organisation (WHO) estimates, NCDs are now responsible for nearly 45 per cent of all deaths in Ghana.

We cannot build a healthy nation on a food environment designed to confuse people at the point of purchase. Ghana must mandate simple front-of-pack warning labels (FOPWL) on high-sugar, high-salt, and high-fat packaged foods because consumers deserve truth at a glance, and industry must be pushed to reformulate.

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Why Back-of-Pack Labels Are Not Enough

In theory, consumers can read nutrition panels. In reality, most Ghanaians shop under pressure, limited time, rising prices, and children tugging at their sleeves. The back label is a relic that requires a high cognitive load to interpret—essentially, the seller knows what is inside, but the buyer cannot easily tell.

This ‘information asymmetry’ is not fair. It is not consumer choice when the information needed to choose well is deliberately difficult to find.

Simple warning labels like the black octagons used in the Chilean Model act as a ‘stop-and-think’ nudge. They do not ban products but they simply tell the truth so people can decide.


Reshaping Our Food Environment

A generation ago, Ghana’s meals were mostly home-prepared, like kenkey and banku with soups and stews. Today, ultra-processed foods have become the norm, especially in urban areas. Children are growing up with sugary drinks and salty snacks as everyday items, not occasional treats.

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If Ghana is serious about prevention, we must act where decisions are made—thus, the shelf. Warning labels protect parents from sugar traps and pressure the market to improve. When warning labels are mandatory, manufacturers start to compete to make healthier recipes to avoid the stigma of the label.


Addressing the Pushback

Industry will argue that labels create fear or that education alone is enough. However, health education is slow; labels work immediately. While the informal street food sector is a challenge, regulating pre-packaged goods is the practical starting point because the supply chain is traceable. We cannot wait until the whole system is perfect; we must start where action is feasible.


A 2026 Implementation Roadmap for Ghana

To move from talk to action, Ghana needs this 5-step plan:

  1. Issue mandatory regulation: The Ministry of Health, Food and Drug Authority (FDA), and Ghana Standards Authority (GSA) must define the label format and nutrient thresholds for all pre-packaged foods.
  2. Simple, bold symbols: Use plain language and clear symbols, such as “HIGH IN SUGAR,” designed for busy families, not experts.
  3. Transparent thresholds: Adopt technically defensible standards adapted to the Ghanaian diet.
  4. Transition and enforce: Provide a 12–18 month period for manufacturers to reformulate, followed by firm enforcement at ports and retail centers.
  5. National literacy campaign: The Ghana Health Service must pair labels with public messages explaining why high salt or sugar increases disease risk.

Conclusion: Truth Is Not a Luxury

Prevention is cheaper than treatment. A warning label costs little compared to the price of dialysis, stroke rehabilitation, or lifelong diabetes complications. A black octagon on a box of biscuits is more than a label; it is a shield for the health of all Ghanaians. It is time to put the truth where we can see it, right on the front.

By Abigail Amoah Sarfo

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The Dangers of Over-Boxing

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Azumah and Fenech in a bout

Natives of the Kenkey Kingdom were mad with joy. They were still recovering from the hangover of the kingdom’s loss of the African Cup when their spirits were rekindled. Their great warrior, Zoom Zoom, stormed Melbourne and made sure that every Australian refused food. And that was after he had drawn contour lines on the face of their idol, Jeff Fenech.

Not only did the terrible warrior transform Old Boy Jeff’s face into a contour map useful for geography lessons, but he also accomplished the feat of retaining the much-envied super-kenkeyweight title against all odds. The warrior had not been eating hot kenkey for nothing.


The Fight Against Fenech

When Jeff Fenech bit the dust in the eighth round, I was tempted to consider if Adanko Deka could not have faced him in any twelve-rounder, title or non-title bout. Adanko has improved tremendously, and soon he would be facing Pernell Whitaker.

Sincerely, I was pessimistic about Azumah’s man, who the last time took him through twelve grueling rounds of rough boxing. I expressed my fears to my colleague Christian Abbew, alias Gbonyo, who surprisingly had total confidence that the Australian brawler would fall, predictably in Round Five.

Gbonyo gave reasons for his contention, all of which I counteracted using the age factor. Fact is, I didn’t know that contrary to the laws of nature, Azumah was all the time growing younger.

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When Fenech fell briefly in round one, I asked my brother whether it was the same Fenech that fought Azumah in Las Vegas. Sure, it was the same Fenech, all out to beat Azumah before his countrymen.

But the African Professor had no intention of making the Australian a hero. As he spun round the desperate Aussie, dancing and stinging out his jabs, it was not too long before I realized that the end was near.


The Eighth Round Showdown

Two minutes into the eighth round, the African ring-master proved to the whole world that he was a true son of Bukom. He himself was cornered, but like the tough nut he is, he managed to break free before overwhelming the panting Australian with several blows that made him crash headlong.

Moments after, the referee, expressing fatherly sympathy, stopped the fight to prevent an obituary. After the ordeal, Fenech’s fairly handsome face was full of newly constructed hills, valleys, ox-bow lakes—whatever. I noticed that his nose was very tired and had a miniature volcano sitting restlessly on it. Obviously, Jeff’s wife will have to nurse that nose back to its normal shape—but I’d advise her not to use iodine, otherwise her dear husband will wail like a banshee.

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Reflections on Boxing

Because Mohammed Ali was the kind of boxer kids liked, many school-going kids often entertained the wish of becoming like him. I remember one day when I told my father I wanted to become a boxer, and he advised me to first complete my education to the highest level. Then, if I decided to become a boxer and was knocked out a couple of times, I’d fall back on my degrees and make a living.

Boxing used to be interesting when bouts were fought more with the mouth and tongue than with gloves. You had to brag well, psychologically belittling your opponent before beating him up physically. Mohammed Ali became a very successful pugilist because he also managed to become a poet. He often blew his horn across America, calling himself the “pretty boxer” and opponents like Joe Frazier “the gorilla.”

Ali made a living fighting hard fists like Joe Frazier, Ken Norton, Jerry Quarry, George Foreman, Leon Spinks, and Trevor Berbick. Twice he came back from retirement to fight just for money. It was Larry Holmes who finally pensioned him, and since then the great Ali has never been himself.


The Path Ahead for Azumah

When Azumah nailed Jeff Fenech on the cross and barked almost immediately that he was after the head of Pernell Whitaker, I was happy but concerned. I would have been happier if he had announced his resignation there and then—he would have been more of a hero. Beating Fenech in Australia is more newsworthy than facing Whitaker in the States.

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With Whitaker, it might be a little difficult. The “Sweet Pea” is agile, has a crooked body like a snake with diarrhea, and stands awkwardly as a southpaw. He is known for having the fastest pair of fists and the rare ability to dodge punches no matter how close they may be.

Much as I do not doubt that Azumah can take his title, I also don’t want him to retire beaten. I want him to retire as a hero and live a fuller, healthy life.

As Azumah himself said after dishing Fenech, he is now a professor and has something to show for it. Like a true professor, I think it is time he resigned and took up training young talents who could draw inspiration from him and become like him in the future.


Closing Thoughts

I must say that although ageing boxers like Larry Holmes and George Foreman are making a name for themselves, boxing is not like the Civil Service, where you can even change your age and retire at 74. Zoom Zoom has delighted the hearts of the natives, and Sikaman will forever hold him in high esteem—but only when he retires as a hero.

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This article was first published on Saturday, March 7, 1992.

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