Entertainment
Place value on your brand- MaxPraize advises gospel musicians
Ghanaian contemporary gospel artiste, MaxPraize has advised colleague gospel artistes to place some value on their brands in their dealings with the church.
According to him, building a solid brand with some value on the craft prevent a gospel artiste from being taken for granted by the church and any other organisation which engages their services.
He added that it would help curb the numerous unfortunate stories about how the church and others treated artistes after performing.
Speaking to The Spectator in an interview, MaxPraize said “When one invests, adds a touch and class to his or her talent, it attracts some level of respect and prevents poor treatment from people.
“You will be bought the way you sell yourself, in this industry people put value on brands a lot, so add knowledge and excellence to your talent,” he said.
He said that a better pre-arrangement was very important for every artiste, because it “spells out one’s worth and contributes to what an artiste receives after performing at a programme.”
According to him, an artistes should not fail to make a prior arrangement with a church, upon an invitation about his demands for a gig, and later blame the church for the low or no remuneration.
This notwithstanding, he acknowledged the contribution of the church in the building of artiste from the scratch but urged some of them to improve the treatment they gave to musicians after ministration.
Max Praize is set to release two new single, christened, “Spirit Life and Emmanuel.”
By Edem Mensah-Tsotorme
GHANAIAN gospel heavyweight, Empress Gifty, has released a spirit-filled song titled “Sunsum Ndwom.”
The song, which is already making waves shortly after its release, is delivered in three parts, each carrying a powerful message.
The first part reflects on the mystery of Prophet Elijah, where people wondered who he was after he prayed and called down fire from heaven.
The second part centres on salvation, urging believers not to celebrate only power and miracles, but to celebrate the fact that their names are written in the Book of Life, because that is what lasts forever.
The third part celebrates the beauty of God’s healing power, a song originally composed by her late mother.
The gospel star is urging Ghanaians to stream the song on all platforms and encounter its powerful lyrics.
She also stressed the need to preserve Ghana’s traditional gospel sound, expressing hope that the new generation will embrace their heritage.
Empress Gifty further expressed appreciation to all stakeholders in the industry who have supported her career over the years.
By Edem Mensah-Tsotorme
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GHANAIAN media personality, Joyce Akumaa Dongotey-Padi, affectionately called Akumaa, has marked the 18th anniversary of her Mama Zimbi Foundation (MZF).
The event was held at the Broken Yoke Ministry International at Klagon in Accra.
Thousands of widows who benefited were taken through health education for good living, business enhancement, women empowerment and legal education, among others.
In addition, they were given water, cloth, rice, noodles, oil, Noko Fine Washing Powder and other toiletries.
Mrs Dongotey-Padi noted that there is land earmarked for vocational training and gari processing for those who are unemployed and would want to make ends meet.
Against that backdrop, she expressed appreciation to gospel musician Empress Gifty for supporting her with her Noko Fine Washing Powder and Verna Mineral Water.
According to her, it went a long way to put smiles on the faces of the widows.
Akumaa Mama Zimbi further said that if she looks back on how the journey started 18 years ago, she feels fulfilled in impacting thousands of lives.
According to her, this motivates her to do even more to put smiles on the faces of people.
The Mama Zimbi Foundation is an NGO committed to motivating, empowering and supporting widows and their children, as well as educating adolescents on their sexual and reproductive health.
By Edem Mensah-Tsotorme
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