Sports
Overcoming sponsorship fatigue in sports
Speaking to top sports administrators in Ghana over the innumerable challenges facing sports administration, one concern rings across, and that is sponsorship.
Sponsorship, the world over is the backbone of sports development and promotion.
A federation or major sanctioning bodies may have the most skillful hands in terms of personnel but without sponsorship, their plans would remain stuck in their books.
Federations with huge budgets and fat sponsorship deals like football, athletics etc, are touted as the most successful federations.
It is not always the case that those below that level lacked qualified personnel to plan; the truth is that without sponsorship, no discipline can rival the likes of football and athletics for example.
It is a global challenge; Ghana is no exception.
Fact is, a number of the sports federations here have failed to break out due to the lack of sponsorship deals and the truth is that, they may not be able to reach certain heights without it.
Barely six months in office as Sports and Recreation Minister, Mr Kofi Iddi Adams, has identified this huge funding gap and has been encouraging companies to partner government to develop sports.
During a visit to the Borteyman Sports Complex to watch an International Tennis Federation (ITF) juniors event, Mr Adams urged the private sector players to be involved in the organisation of sports in the country because government alone cannot shoulder that responsibility.
“Public-Private-Partnerships is one sure way to sustain such essential developmental initiatives and I believe the coming on board of more corporate bodies would help in that light,” Mr Adams said during his interaction with the media during the visit.As an ardent follower of sports, that is surely the way to go in the wake of what appeared a sponsorship fatigue among the private sector partners.
In the past, companies like Mobil Ghana, Nestle Ghana Limited, Ghana Brewery Limited and many others became so synonymous with sports as a result of their connection to the industry.
Through Mobil’s support for athletics, Ghana produced a lot of great athletes that performed at the highest stage of the sport while Nestle with its Milo brand helped unearth long distant runners through the Milo Marathon organised by the Dansoman Keep Fit Club and the Milo championship for tennis.
When they exited, other companies filled their shoes but sadly, those relationships have not been sustained and over the years, they have gone into hibernation.
Sponsorships of this nature are huge financial drains on these corporate sector players and for that matter, such calls does not produce the harmonious notes they want to hear.
Most of these companies that have expressed interest in partnering government in that direction have also complained about economic challenges and the absence of tax rebates.
From this, one gathers that there is the need for a common ground or some compromise for the sports sector to begin to attract these companies.
Sports no doubt has become a big business, providing varied platforms for a lot of the youth to get their daily bread and also, feed their families.
Obviously with the numbers it commands, it should be easier to attract the corporate sector support but since they are not coming, it’s clearly shows that there is a missing link.
This is the reason why the Minister of Sports and Recreation’s call for the involvement of the corporate sector must not be a rhetoric just as it has been with previous ministers that occupied the role.
This should be the time to walk the talk. Efforts must be made to identify some of these organisation with the wherewithal to support, get to know their frustrations with sports and why they shy away.
It would also be appropriate to know their expectation in such partnerships so that a win-win situation would be achieved at the end of the day.
From the side of the sports administrators, they must prove their professional capabilities and run the federations transparently to erase doubts about their operations.
By Andrew Nortey
Sports
Sports Ministry, PGA Ghana to roll out ‘Golf-in-School’ programme
The Minister for Sports and Recreation, Mr Kofi Iddie Adams, says his sector is ready to leverage golf as a tool for sports development and environmental consciousness in the country.
In his view, a sport like golf must be given the needed attention because of its potential to enhance development and boost economic benefits to the youth.
Mr Adams gave the remark when he received a delegation from the Professional Golfers Association (PGA), Ghana.
The team was led by its president, Mr Hans De Beer and accompanied by other top officials.
At the heart of the meeting was a shared commitment to reposition golf, most importantly professional golf as a powerful tool not only for sporting excellence but also for promoting ecological awareness and social inclusion.
Mr Adams acknowledged the current collaboration between the ministry and the PGA and acknowledged PGA’s recognition of the Ministry’s support for both amateur and professional golf in Ghana.
He stated that sports development cannot thrive in isolation and requires strong partnerships, visionary planning, and collective action, emphasising the importance of golf in promoting discipline, strategy, and respect for nature.
According to the Sports Minister, every golfer becomes an advocate for the environment, adding that “it is time to introduce golf in schools. This initiative would nurture young minds to value green spaces while embracing a sport that has enormous potential for tourism, health, and character development.”
He assured the PGA team that their collaboration would move beyond dialogue into action, with plans to develop golf-in-schools programmes, roll out climate-awareness campaigns, and engage communities across regions in growing the game.
That vision, he said aligns with the country’s efforts to promote sustainable development and environmental conservation.
“By introducing golf-in-schools, it would instill values of discipline, hard work, and respect for nature in young people. The planned golf-in-schools programmes would not only promote the sport but also provide opportunities for young people to develop important life skills,” Mr Adams who doubles as a Member of Parliament for the Buem Constituency stated.
Responding, Mr De Beer, expressed their gratitude for the sports Minister’s support and commitment to developing golf in Ghana and also welcomed the opportunity to collaborate with the Ministry and contribute to the growth of the sport in the country.
The meeting marked the beginning of a long-term partnership between the Ministry and the PGA to strengthen golf in Ghana and build a legacy that connects sport with sustainability.
Other PGA executive members who were present at the meeting include: Alhaji Ahmed Padori, Vice President, Tournament Director, Eric Henaku, Assistant Tournament Director, Francis Torgah, Emos Kwablah a senior member and Secretary of the Ladies’ Professional Golfers of Ghana Mercy Werner
By Spectator Reporter
Sports
Neequaye’s GBA exit …What might have caused it?
AN announcement from the communication team of the Ghana Boxing Authority (GBA) informing stakeholders about the resignation of its president, Mr Abraham Kotei Neequaye has got fans thinking.
The resignation in itself is not a big issue.
Fact is, under the current circumstances, it may seem the best decision by Mr Neequaye who has supervised the most tumultuous boxing era in Ghana.
That is not to suggest that previous leaders of the association were saints; however, the level of acrimony under this administration is unprecedented.
Lucky to have witnessed the era of Mr Nii Quaye Mensah, Mr Moses Foh-Amoaning, Mr Samir Captan, Mr Peter Zwennes; one can confidently say the scene has never been that electric.
But what exists now is nothing short of a life in the boxing ring.
Wednesday’s announcement of an indication to resign yesterday (Friday, June 27) also got a few tongues wiggling with the timing.
Seeming to have brave the odds to such a crucial time that the association was preparing for its Elective Congress to put in place a new executive team; and Neequaye himself sounding confident of retaining his seat for another term, only to drop his guard last minute clearly suggests that there is more beyond what the eye can see.
Evidently, there is fire on the GBA’s corridors of power.
He has cited personal reasons for the decision but that has also sent journalists on a wild goose chase, finding anything available that is related to boxing to connect.
It has also left the Pandora’s Box opened with all manner of reasons flying around the media space.
A section of the media have tried to link the decision to findings and recommendation by a ministerial committee formed to probe the circumstances under which a Nigerian boxer died in Ghana during a fight sanctioned by the GBA.
Others are of the opinion that the embattled GBA boss was only trying to face the realities of the time.
This has come from a school of thought that he has realised he stands no chance in the impending election due to the bad blood between him and a huge number of stakeholders of the sport.
A few have managed to introduce some political theatrics into the Neequaye resignation drama, citing tensions between him and some party big wigs including the Minister of Sports and Recreation.
These are interesting times for the boxing fraternity.
But it’s amazing how time flies and how a lot of things can change with time.
Four or so years ago when Mr Peter Zwennes decided to step down as GBA boss, Neequaye was deemed the Messiah to take the sport to a new level.
He gained the support of these stakeholders who have become sworn enemies and was able to win against some heavyweights including a former promoter, Mr Henry Manly Spain.
The coaches, promoters, boxers, referees and other identifiable groups sang his praise but how all of these changed in less than a year remains a mystery.
Just after a year, key members of his executives confided in friends about contesting their president who they claimed to be going ‘out of order.’
Aside the verbal exchanges, other issues have gone to court for interpretation but all these moves are yet to restore peace and sanity in the GBA.
Stakeholders planning to shock Neequaye at the polls may be left stunned by the decision to bow out at the 11th round.
It is the hope of all that the next elected president can restore the peace and unity the GBA enjoyed and bring the stakeholders together.
But, however one looks at it, the history of the GBA would be incomplete without the strides of Neequaye whose tenure replicated the Foh-Amoaning’s Mortein Boxing League with what came to be known as the Imax Boxing League which also came with its own stories and challenges to promoters.
By Andrew Nortey
