Entertainment
Oheneyere Gifty Anti joins ‘Live Strong with Iron’ campaign as ambassador
Renowned TV host and media personality, Oheneyere Gifty Anti has been appointed as a brand ambassador for the second phase of the Live Strong with Iron campaign that is educating Ghanaians on the risks, symptoms and solutions of iron deficiency.
Known for advocating for the wellness of families, Gifty Anti would spearhead efforts to raise awareness through radio discussions and other communication platforms that primarily focus on women and children who are the most at risk.
The second phase of the Live Strong with Iron campaign sought to reach and sensitise these high risk groups and inspire a behaviour of change through simple nutritional solutions such as eating iron-rich and iron-fortified foods to prevent iron deficiency in Ghana.
Acknowledging this important role, Gifty Anti said, “As an advocate for women, I am happy to throw my weight behind this behaviour change campaign since research had shown that four out of 10 women in childbearing age and six out of 10 children below five years were affected by iron deficiency anaemia,” she said.
She called on the need to encourage mothers to be more deliberate about serving their children and families with diets that are rich in iron which are locally available.
The Corporate Communications and Public Affairs Manager for Nestlé, Deborah Kwablah on her part said, “We are happy to be joined by Gifty Anti in this campaign. With a purpose of “unlocking the power of food to enhance quality of life for everyone, today and for generations to come,” she said.
She highlighted that, Nestlé believed in sharing and applying nutrition knowledge as a means to helping bridge the nutritional gap including iron in Ghanaian communities.
Mrs Kwablah added that together with key actors, they could accelerate actions to achieve the Sustainable Development Goals (SDG) 2 and 3 – Zero hunger and Good health and wellbeing, respectively.
Iron deficiency affects children’s ability to be active and learn with full concentration. If not treated early, it can affect the child’s brain and physical development for the rest of their lives.
However, this could be changed by simply eating iron-rich foods and iron fortified foods to boost the iron levels in one’s blood.
Gospel artiste, Obaapa Christy has officially launched her annual concert, ‘Royal Praise 2026’, set to be held in Accra and Kumasi this August.
The maiden Accra edition comes off Sunday, August 9, at the UPSA Auditorium. She will be joined on stage by gospel heavyweights Empress Gifty, Celestine Donkor, Joyce Blessing, Kweku Gyasi, Uncle Ato, and Akesse Brempong.
The Kumasi edition follows a week later on Sunday, August 16, at the Church of Pentecost, Bantama.
Patrons there can expect performances from legendary Mama Esther, Broda Sammy, Ernest Opoku, Joyce Blessing, Kwame Gyedu, and Lady Prempeh.
Speaking at the launch at Alisa Hotel on June 12, Obaapa Christy explained that the event was christened Royal Praise, “because as a child of God, I see myself as royalty, same as you. We are all royals in the house of God.”
She urged attendees to embrace the ‘royal’ theme with their dress code and said the concert was meant to stay as an annual event to honour God for His works.
According to her, the event has come to stay, and called on all and sundry to support.
Obaapa Christy thanked fans and sponsors for supporting the launch and expressed optimism for more backing ahead of the main events.
Supporting artistes on the bill who attended the launch threw their weight behind the maiden edition and called on Ghanaians to throng the venues in their numbers.
By Edem Mensah-Tsotorme
Fashion enthusiasts, shoppers, and industry stakeholders gathered at the A&C Mall at East Legon on Saturday as Ghanaian fashion brand, Neesa Atelier officially opened its newest retail outlet to unveil an exclusive capsule collection inspired by West Africa’s rich cultural heritage.
The launch, held as an intimate ‘Sip & Shop’ experience, marked a significant milestone for the growing fashion brand as it expanded its physical presence while showcasing its latest collection, Dust & Raffia.
The collection offers a creative exploration of the cultural links between Ghana and Mali, blending traditional craftsmanship with contemporary fashion design. Guests at the event were given a first look at the limited-edition pieces, which featured a hand-spun cord, raffia, jute, and Bogolan (mudcloth) elements.
According to the Creative Director of Neesa Atelier, Pamela Sarkodee, the collection celebrates the enduring connections among African communities and highlights the beauty of indigenous craftsmanship.
“This collection celebrates the stories that connect us across borders. By bringing together Bogolan, raffia, jute, and cordwork, we wanted to create pieces that honour heritage while presenting a contemporary vision of African luxury,” she said.
Throughout the event, guests toured the new retail space, interacted with the collection, and enjoyed an exclusive shopping experience that included special in-store offers. The occasion also provided an opportunity for fashion lovers to engage with the brand’s vision of blending culture, creativity, and community.
The Dust & Raffia collection draws inspiration from the textures, symbols, and traditions that have connected Ghanaian and Malian communities over generations. Through the use of natural materials and handcrafted techniques, the collection seeks to preserve cultural narratives while presenting them through modern fashion.
The new A&C Mall outlet has been designed to provide customers with an immersive shopping experience, giving them access to Neesa Atelier’s signature collections as well as future releases within one of Accra’s leading retail and lifestyle destinations.
Industry observers say the expansion reinforces Neesa Atelier’s growing reputation within Ghana’s fashion industry as a contemporary African brand committed to celebrating identity, heritage, and craftsmanship through innovative design.
The Dust & Raffia capsule collection is currently available for pre-order, with a wider public release expected in the coming weeks.
By Esinam Jemima Kuatsinu
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