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Nana Yaa Serwaa Sarpong honoured

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Nana Yaa Serwaa Sarpong, a multiple award-winning media practitioner and an accomplished entrepreneur, has been honoured at the 2020 Forty Under 40 Awards event held last weekend in recognition of her excellent Consultancy Services.
Her honour was under the category of Consultancy and Professional Service.
The 2020 Forty under 40 Award scheme announced its winners on Friday, September 25, at the plush Kempinski Hotel, Accra.
The award scheme organised by X-odus communications was aimed at identifying and honouring a cross-section of the nation’s most influential and accomplished young business fellows under the age 40, who were making impact in the industry they operated.
It also sought to place emphasis on these individuals’ impeccable results through commitment to business growth, professional excellence and community service.
Nana Yaa dedicated her award to all those who have contributed to her journey of excellence in media and entrepreneurship including her esteemed clients.
According to her, one could achieve anything on earth once he or she believed in his or her dream and took that bold step which brings it all into fruition.
Her long and distinguished career in television started back in 1999 with Fontonfrom TV. The astute media professional is multi-talented, highly skilled, and for 21 years of her media career, had been passionate about using entrepreneurial approach to manage the brands in her care to achieve sustainable and profitable results.
During her media career, she oversaw the set up, design and management of several TV stations including all three Crystal TV Channels, Multimedia Group’s Cine Afrik, 4kids and The Jesus Channel as well as Joy Prime Channel which she set up and managed until September 2019.
Nana Yaa continues in her media leadership and entrepreneurship stride through industry consultancy. Nana Yaa’s journey in entrepreneurship started in 2007 and spans numerous business investments in fashion, marketing, FMCG, Telecom, etc.
As an accomplished entrepreneur, Nana Yaa is a firm believer, that when you make room for the good stuff, great stuff would come in abundance. She is the owner and CEO of the front line business and consulting firm, Elohay Group which specialises in Marketing, PR, Branding & Advertising among others.
As founder of the NGO, League of Extraordinary Women, Nana Yaa leads an incubation programme that nurtures the youth and women through enriched development programme that offer insights on business, entrepreneurship and coping with life’s challenges.
Nana Yaa Serwaa Sarpong holds a BSC. Business Administration Degree from the University of Ghana Business School, Chartered Postgraduate Diploma in Marketing from CIM UK and an MBA International Trade from Anhalt University, Germany and GTUC, Ghana. Nana Yaa Serwaa Sarpong is currently pursuing LLB Laws Degree.

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Medikal urges Ghanaian musicians to prioritise financial security

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Ghanaian rapper Medikal has advised musicians to focus on building financial security rather than relying mainly on awards, shows and public recognition.

According to him, the difficult situations some senior musicians face after years in the industry should serve as a lesson to younger artistes.

Medikal made the comments on TikTok while sharing his thoughts on an interview involving veteran Ghanaian musician DJ Barosky, whom he claimed is currently homeless in the United Kingdom.

He expressed surprise at the situation, noting that he grew up listening to and admiring some of the senior musicians who influenced his generation.

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“Bro, right now, social media, I know if you tell which one be real or what be fake,” Medikal stated, questioning the reality of what people see online.

He argued that musicians should make money and put proper financial plans in place while they are active in the industry.

“If you be artist for this country, you for make money, collect money, put certain things in place,” he said.

Medikal stressed that awards and performances were important but should not replace financial planning.

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He encouraged artistes to be careful with their relationships and to understand that the entertainment industry is largely driven by money.

According to him, even friendships can change when a person’s financial circumstances change.

He therefore urged musicians not to become discouraged by financial losses but to remain focused on creating wealth.

“Make money. If you lose money, still collect money,” he advised.

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Medikal said the experiences of older artistes should encourage current musicians to take their finances seriously and prepare for life beyond their peak years in the entertainment industry.

By: Jacob Aggrey

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Miss Tourism Ghana princesses dazzle patrons at Regional Costume & Talent Night show

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Miss tourism queens on the runway

It was a night of colour, culture and creativity as Miss Tourism Ghana successfully held its Regional Costume & Talent Night in Accra.

The event drew fashion lovers, culture enthusiasts, and proud supporters who came out to witness Ghana’s beauty queens represent their regions on one grand stage. 

From the moment guests stepped in, the atmosphere was electric, ushering,

Okra, Zabe, Gina, Akpe, Sela, Afia,Asher and Ajua into the auditorium to mesmerize patrons.

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The blistering night, commenced with a breathtaking regional costumes rocked by contestants that told stories of Ghana’s traditions from, african print, kente, smock, batakari, beads and other indigenous fabrics.

 Each outfit with beautiful local accessories to match was paired with confidence, poise, and pride.

The night then shifted gears into the talent segment. The audience was treated to powerful performances traditional dance, spoken word, fashion, singing, and drama all centered on promoting Ghana’s tourism and heritage.

The judges were stunned with the various displays and passed favorable commentaries encouraging the contestants to keep giving their all.

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 Patrons left with unforgettable moments, and the contestants delivered to their expectations.

Organisers of Miss Tourism Ghana congratulated all the amazing participants who took part and urged them to forged ahead strongly before the grand final.

They also, encouraged families and friends to keep their favourite in the competition through their campaigns and votes.

The search for Ghana’s next tourism ambassador is officially on, and the competition is getting tighter with each stage.

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Beyond the glamour, Miss Tourism Ghana continues to use the platform to market Ghana’s tourist sites, culture and hospitality to the world. 

The Regional Costume & Talent Night served as both entertainment and education, reminding Ghanaians of the beauty in our diversity.

By Edem Mensah-Tsotorme 

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