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GTDC boosts Marketing and PR Department with state-of-the-art equipment
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The Marketing and Public Relations Department of the Ghana Tourism Development Company (GTDC) has received a major operational boost with the acquisition of state-of-the-art digital and communication equipment.
The new tools include professional cameras and high-quality lenses, tripod stands, call centre headsets, an iPhone, and other essential digital accessories.
According to management, the equipment will significantly enhance the Department’s ability to produce high-quality photo and video content, document corporate activities and events, run effective digital marketing campaigns, and increase GTDC’s visibility across both traditional and digital media platforms.
The cameras, lenses and tripods are expected to support professional photography, videography, interviews and coverage of tourism experiences, while the call centre headsets will improve customer engagement and response time to enquiries about GTDC’s products and initiatives.
The iPhone will further aid real-time content creation, social media management, live coverage of events, and timely dissemination of digital content across the company’s channels.
Management says the investment marks an important step in strengthening the Department’s capacity to tell the GTDC story, promote its offerings, engage wider audiences, and showcase Ghana’s rich tourism potential through compelling, professional digital content.
By Edem Mensah-Tsotorme
Over 20 structures built within the 50-metre buffer zone of the Kpeshie Lagoon at the Laboma Beach Resort in the La Dade-Kotopon Municipality were on Sunday demolished by the Greater Accra Regional Coordinating Council (GARCC).
Buildings such as single-unit semi-detached under construction and completed chalets at the resort were pulled down while portions of a newly constructed perimeter wall were also demolished. Read More
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About 120 golfers from clubs across Ghana participated in an 18-hole competition, dubbed ‘MTN 30th Anniversary CEO Invitational Golf Tournament’ held at the Achimota Golf Club on Saturday.
At the end of the hectic day, Frederick Semenu Duvor won the Men’s Group A event with 39 points, while Julienne Afi claimed the Ladies’ Group A title with the same score.
Yaw Mireku Jnr. won the Men’s Group B with an impressive 45 points, while Kous Louanges Mang took the Ladies’ Group B title with 38 points.
Kofi Mangesi won Men’s Group C with 40 points while Elorm R. Akuash Bonney claimed the Ladies’ version with 42 points.
In the Seniors Division, Jan Vogel emerged winner of the men’s category with 39 gross, while Helen Appah topped the ladies’ category with 44 gross.
Addressing participants, the company’s Board Chairman, Mr Ishmael Yamson, urged the company to approach its next phase with the same resilience, discipline and determination that have defined its success over the past three decades.
He drew a striking parallel between the game of golf and MTN Ghana’s three-decade journey, describing both as long games in which success depends less on one spectacular moment than on consistency, patience, judgment and the ability to recover from setbacks.
He said, golf had taught him a lesson that extended far beyond the fairways, thus, a round cannot be won on the first hole.
In golfing terms, he said, MTN Ghana had encountered its share of regulatory bunkers, competitive hazards and unexpected storms that had forced the company to pause, reassess and change its approach.
But those challenges, he suggested, were part of the journey rather than reasons to abandon it.
By Andrew Nortey
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