Entertainment
GTA moves to address price hikes in December
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The Ghana Tourism Authority (GTA) has expressed its commitment to address price hikes during the yuletide.
There has been plethora of reviews pointing to the fact that some players in the Tourism trade ecosystem increased their prices during the yuletide.
Against this backdrop, GTA has put measures in place to address the concerning situation.
This was brought to light on Tuesday, January 13, during GTA CEO’s stakeholder engagement with the media.
Addressing a question, the Chief Executive Officer (CEO), Maame Efua Houadjeto, said, people normally took advantage of the Christmas season to increase the prices of their goods and services.
This notwithstanding, she said there would be proper regulations in place and employ the services officers to go round and report those fleecing their clients.
She added that they would advertise places who comply on their website, and other platforms as well as attach their prices.
On his part, Deputy Chief Executive Officer of GTA in charge of Marketing and Special Duties, Gilbert Abeiku Aggrey, said they have met various trades associations under GTA and engaged them on the consequences of such actions.
“The Ghana Tourism Authority, on our part, have met our stakeholders – the various trade associations under the Tourism sector, hotels, car rentals and all that, and our appeal to them was not to take advantage of the festive season,” he said.
He further added that “if you have 100 room occupancy and you think that GTA has marketed the December in Ghana for more people to come and you hike your prices, you will not break even.”
Mr Aggrey advised that business was a sustainable long term investment and for that reason the target should not be making profit everyday by taking advantage of clients.
He called on the media to join the GTA educate the public and stakeholders.
The media engagement held from January 12-13, was part of GTA’s high-level stakeholders’ meeting, bringing together key players across Ghana’s tourism value chain to set the tone for the year ahead.
The engagement, the first of its kind for the year, was attended by representatives from across the tourism industry, including hospitality operators, tour operators, event promoters, cultural and heritage stakeholders, and allied service providers.
By Edem Mensah-Tsotorme
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An International Relations student at Cumbria University, Rumzia Sule, has been officially crowned Miss Ghana 2026, emerging victorious over 12 other contestants to claim the coveted national title.
The grand finale of the 69th edition, held under the theme “Empowering Women, Enduring Legacy,” saw the University of Ghana graduate Fatimatu Zara Ishacu finish as the first runner-up and Whitney Opoku Nketia adjudged the second runner-up.
Other awards, such as Miss Fitness, Miss Talent, Miss Eloquent, Most Beautiful Skin, Miss Congeniality, Most Disciplined, and Miss Photogenic, went to Nedlyn Appiah, Lucille Akua Oputa-Otutu, Davinia Owusu Kuffuor, Lawrencia Serwaa Amankwa, Fatimatu Zara Ishacu, Anita Appiah, and Whitney Opoku Nketia, in that order.
Rumzia also won the Beauty with Purpose award.
Unlike previous editions, this year’s pageant adopted a strategic, scaled-down format. Shifting away from traditional pomp and pageantry, to a more personal and community skills development theme.
The final selection was held at the Oak Plaza Hotel in Accra before an elite panel of judges, relatives of contestants amongst others present to witness the historic occasion.
According to the organisers, Exclusive Events Ghana and the Miss Ghana Foundation, the format change was a deliberate choice, as part of preparations towards the upcoming milestone for the brand both nationally and internationally, that is, next year’s landmark 70th, in Ghana and this year’s 75th anniversaries, internationally.
Despite the cozy setting of the coronation, the finalists underwent the full, rigorous pageant journey following nationwide auditions on June 27, 2026.
The young women participated in intensive, weeks-long mentorship, leadership, and entrepreneurship programme designed to test their resilience, empathy, discipline, and professionalism.
Furthermore, the contestants demonstrated their commitment to national development by rolling up their sleeves for the National Clean-Up Exercise, supporting President John Dramani Mahama’s call to restore cleanliness across Ghana by desilting choked gutters in parts of Accra.
The Foundation emphasised that these outreach programmes were vital evaluation tools used to identify a queen who genuinely embodies compassion and a willingness to serve society beyond the glamour of the stage.
Rumzia’s exceptional public speaking and commanding vision ultimately separated her from the field.
As the new Miss Ghana 2026, Rumzia will now begin preparations to represent the nation on the international stage at the upcoming Miss World pageant in Vietnam.
Born on August 14, 1980 in Cape Coast, where centuries-old castles still whisper of slavery, resistance and survival, musician Lexikon says his life has been shaped by the weight of history and the hope of renewal.
Growing up among the relics of the transatlantic slave trade, the artist developed an early hunger for truth, justice and identity.
That search took him from the halls of Mfantsipim School to the Chartered Institute of Marketing in the UK, where he fused academic training with a growing passion for artistry.
But it is on stage, through reggae and dancehall, that Lexikon’s voice finds its fullest expression.
According to him, “Music is not just entertainment. It is a call to the youth, a challenge to corrupt power, and a hymn of hope.”
Over the years, Lexikon has built a catalogue of 15 albums. Through his Baanfire Revolution, he champions Pan-Africanism, self-reliance and empowerment. With his Christ-For-I Mission, he uses the same platform to redirect hearts to faith and purpose.
Industry watchers describe his work as more than sound, a movement, a sermon, and in his words, “a revolution wrapped in melody.”
Now based in Accra, the father, artist and advocate says he remains committed to speaking for Africa’s young people.
For Lexikon, music is the tool: a reminder that even in struggle, there is room for renewal, and that, as he puts it, “music can be the whip of change.”
As Ghana’s creative scene continues to evolve, Lexikon stands as one of the voices merging culture, spirituality and social commentary rooted in Cape Coast history, but speaking directly to a new generation across the continent.
By Edem Mensah-Tsotorme
