Entertainment
Crux Global Co-founders urge musicians to seize opportunities
Co-founders of Crux Global, Ike Otoo Arhin and Kofi Kyei, have challenged Ghanaian musicians to take advantage of the numerous opportunities technology has created in the music industry.
They made the call during a panel discussion at the Crux Global Industry Soirée held at the company’s headquarters in Accra last Friday.
According to Ike Otoo Arhin, securing studio time in the past was both difficult and expensive, yet artistes were determined to break through despite the hurdles.
He argued that today, when artistes can record from their bedrooms, that hunger and appreciation for opportunities have reduced.
“Getting studio time back then was not easy, but you see modern-day artistes? They could literally record from their bedroom so they don’t grasp the opportunities,” he said.
“Anyone that sits in this room and says Ghana music has done well in the last 10 years knows it is a lie, because the artistes are not grinding hard,” he added.
He noted that technology should rather motivate current artistes to work harder and seize every opportunity to reach the top of their careers.
On his part, co-founder Kofi Kyei shared insights into the evolution of music distribution, from traditional and physical formats to digital distribution and streaming platforms and how Crux Global adapted to the shift.
The discussion highlighted the changing face of Ghana’s music industry and how technology has transformed the way artistes release, promote and connect their music with audiences worldwide.
The event also saw the launch of Crux Global’s new website, which features new offerings including the Crux Global Academy. The Academy will provide free online courses to help emerging artistes and future creatives understand the business side of music, including copyright and royalties.
Crux Global is an African-owned digital music distribution, PR and brand management company based in Accra, Ghana.
By Edem Mensah-Tsotorme
Ghanaian musician Sparqlyn is set to release another big hit.
His latest release, ‘Rosina,’ features Germany-based Ghanaian musician, video director, and sound engineer TEENO (known privately as Eric Kwame Tamakloe).
TEENO’s project ‘Signs’ was recently accepted by the Grammys for official consideration in the ‘Album of the Year’ category. Now, ‘Rosina’ is making serious waves across the airwaves.
Coming shortly after the impressive reception to his previous single ‘Fameko,’ ‘Rosina’ is already receiving strong attention from music lovers and radio listeners.
This new song carries an infectious Afrobeats and Hiplife feel while maintaining the romantic direction that characterised ‘Fameko,’ Sparqlyn’s 2026 Highlife collaboration with Ziya.
‘Fameko’ marked an important moment in Sparqlyn’s musical journey, with the love-themed highlife record receiving positive reactions from music lovers and media platforms following its June 2026 release.
The song became one of the highlights of his 2026 output, ranking high on multiple charts.
‘Fameko’ has also bagged Sparqlyn two top nominations: “Highlife Song of the Year” and “Artist of the Year” at the 2026 Stars Awards.
The combination of a romantic storyline, Afrobeats rhythm, and Hiplife influence give the song a sound that fits comfortably into the current Ghanaian music landscape.
The timing of the song’s release could also prove significant for the award-winning artiste. Sparqlyn recently secured two nominations at the 2026 Ghana Youth Empowerment Awards, where he is in contention for Youth Empowerment Advocate of the Year and Outstanding Youth Personality of the Year.
With ‘Fameko’ having established strong momentum earlier in the year and ‘Rosina’ now beginning to enjoy significant airplay, Sparqlyn appears to be ending another eventful chapter of his musical career on a high note.
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Ghanaian highlife and Afrobeats singer Kuami Eugene Marfo known in showbiz circles as Kuami Eugene has urged fellow musicians and entertainers to use their influence on social media and other platforms to champion causes that positively impact society.
The award-winning artiste made the call during a UNICEF Ghana birth registration advocacy campaign in Bepoase in the Ayensuano District of the Eastern Region, where he joined officials from UNICEF Ghana and the Births and Deaths Registry to raise awareness about the importance of registering children at birth.
He explained that artistes wield significant influence and should leverage platforms such as TikTok, Facebook and Instagram to amplify important social initiatives and encourage behavioural change.
The musician, who has partnered UNICEF Ghana on several child-focused campaigns, said he had a special interest in issues affecting children and was committed to supporting efforts that improved their welfare and future opportunities.
He noted that birth registration was critical because it established a child’s legal identity and ensured recognition as a Ghanaian citizen.
The advocacy drive forms part of UNICEF Ghana’s efforts to improve birth registration rates across the country through community engagements, public education and collaboration with traditional authorities.
The musician said he remained focused on creating quality music while continuing to support social causes that contribute to national development, particularly initiatives aimed at improving the lives of children. –GNA
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