Entertainment
COVID-19 restrictions:Will the entertainment industry bounce back?
The continuing COVID-19 crisis is undoubtedly creating enormous uncertainty and change in the running of affairs in the entertainment industry across the world.
For this reason, one of the questions with no clear-cut answer on the minds of stakeholders is, when will the industry return to normal considering the devastating effect of the pandemic?
Some players in the entertainment industry had made significant job cuts and business changes to survive the initial disruption in the COVID-19 crisis, but with the continuing restrictions, recovery will be ‘a hard nut’ to crack.
Following the lifting of COVID-19 restrictions in Ghana somewhere last year after the Ghana Health Service told a good news of drastic reduction in number of people infected it was all Joy for the entertainment industry.
All those in the value chain, ie, musicians, actors, comedians and comediennes, event organisers,movie producers, equipment suppliers, among others were confident that some of the loses made in the past, would be recouped.
As a result, they started mapping up strategies to comeback from a tough time, even though business was not as usual.
This brought some smiles to many stakeholders who were gradually getting onto the right path to take off.
Unfortunately, all of these hopes where dashed last Sunday, January 31,2021, when President Nana Addo Dankwa Akufo-Addo during his 23rd COVID-19 update announced a ban on some entertainment events.
“So, fellow Ghanaians, until further notice, funerals, weddings, concerts, theatrical performances, and parties are banned,” he said.
The President further added that beaches, night clubs, and pubs continued to remain shut.
This had once again caused players in the industry to bite their fingers, as artistes, events organisers, event venue owners, and some traders in the sector would not be able to recoup revenue lost.
Though some stakeholders in the value chain have resorted to new avenues in the digital space, the revenue generation is not quite satisfactory comparable to what they used to rake.
This notwithstanding, it is becoming obvious that for companies and players in the entertainment industry to survive, there is the need to break old models and build new ones that would ensure a return to growth.
It would mean that these players need to research into the changing needs of patrons in this COVID-19 era and satisfy them, but how sustainable it would be, is another question begging for answers.
By Edem Mensah-Tsotorme
Ghanaian musician Ezecheal Kwasi Asimeng Frimpong, popularly known as Ancienth has released a new Palmwine single titled ‘Asukese Abena’.
The song is a celebration of love, culture, and the timeless wisdom embedded in Ghana’s traditional way of life.
According to him, the project is meant to remind people that Palmwine music is not a relic of the past.
“Through this project, I want people to understand that Palmwine music is not a relic of the past, it is a living heritage that still speaks powerfully to the present,” he said.
Ancienth traces his journey in Palmwine music to the pioneering work of Kwame Asare, also known as Jacob Sam, and the Kumasi Trio. He credits them with laying the foundation for one of Ghana’s most important musical traditions, a path that later generations continue to walk.
“I entered this space because I believe every nation must protect its cultural voice,” Ancienth explained, adding that “Palmwine music carries our stories, values, humour, history, and identity. Preserving it is not only a musical responsibility but also a cultural one.”
The musician described the journey as rewarding but challenging, noting that traditional music often receives less attention and investment compared to mainstream genres.
To strengthen the space, he is calling for greater support from the media, cultural institutions, educational bodies, and the public.
“My appeal to Ghanaians is simple, support indigenous music, because when a people lose their cultural sound, they gradually lose part of their identity,” he added.
As a torchbearer of Palmwine Music, Ancienth says his mission is to honour the legacy of the pioneers while introducing Palmwine music to new generations and audiences across the world.
Asukese Abena is now available on all digital platforms, including YouTube
By Edem Mensah-Tsotorme
The Ghana Tourism Authority (GTA) has expressed profound sorrow over the death of celebrated visual artist and Guinness World Record holder Sharon Dede Padi, popularly known as Padiki.
In a statement signed on behalf of the Chief Executive Officer, Maame Efua Houadjeto, the Authority said Padiki’s passing was a painful loss to Ghana’s tourism and creative sectors, as well as the nation at large.
“Padiki was more than a Guinness World Record holder. She was a beacon of resilience, determination, creativity, and youthful excellence whose remarkable achievement brought pride not only to herself and her family but also to Ghana,” the statement said.
It added that through her determination to dream big and push boundaries, she inspired countless young people to believe that passion, perseverance and hard work could make the impossible possible.
The Authority said Ghana had lost “one of its brightest ambassadors whose story embodied the spirit of innovation, excellence, and the boundless potential of our people”.
Maame Efua Houadjeto, together with the management and staff of the GTA, extended condolences to Padiki’s family, friends and loved ones, as well as all those inspired by her journey.
