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Beyoncé & Shatta Wale collaboration: A good omen for Ghana music industry

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There are some many opportunities, be it tangible and intangible which come with music collaboration on a global stage, and there is no doubt that collaboration with an international artiste has the tendency to increase bandwidth of listening audiences and throw more spotlight on an artiste as well as industry.

Music collaboration is when two or more creative artistes come together to produce a musical project.

There is no denying the fact that the recent collaboration between American superstar Beyoncé and Ghana’s Shatta Wale is a huge achievement and a good omen for the country’s music industry.

The release of the official trailer for her upcoming film “Black is King” featuring Ghanaian dancehall star, Shatta Wale has received millions of streams across various digital music platforms in the world.

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The new film which premiered internationally on July 31 was inspired by her soundtrack for Disney’s reboot of “The Lion King” and a visual album of her soundtrack “The Lion King: The Gift”.

Beyoncé had earlier stated that by this visual album, “I wanted to present elements of Black history and African tradition, with a modern twist and a universal message, and what it truly means to find your self-identity and build a legacy,” she said.

Against this backdrop, we take a critical look at some of the benefits which could be derived from this collaboration.

Tapping different ideas and opportunities

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There are many facets of the music industry, comprising music producers, singers, songwriters, audio engineers, videographers, photographers, video vixens, music marketers and media among others.

If you take a look at the trajectory surrounding the project, the featuring of Shatta Wale has led to other crop of professionals in the music industry seal deals and performs other functions in the making of the music video, and tapping of complementary skills and ideas to improve their professional knowledge.

Subsequently, this would lead to facilitation of other deals with its far reaching effect on others in the music ecosystem for the years to come, since the job done would serve as reference point for recommendations.

Finally, it would open more collaborative opportunities with other artistes in the future, by urging others to push beyond their limit and aim higher.

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Increased digital reach

This will certainly lead to massive rise in online streaming, social media profiling of Shatta Wale, and subsequently a spill-over effect on Ghana’s music industry.

Social Media plays an important role in promoting artistes work, which increases music sales, licensing opportunities, greater recognition and surge credibility.

This is because the global media platforms who have and would continue to review the project will mention Shatta Wale and where he is coming from, which is a good omen for the country’s music industry.

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The leaders of the music industry in the country could take advantage and leverage on the feat chalked to attract other deals to improve the fortunes of the industry.

Expansion of Ghana’s industry network

Certainly, Ghana’s music industry can gain life-long friends from the global music scene and incredible memories, as well as future gigs outside the country.

This is because, an international collaboration of such magnitude could be an avenue to widen an industry’s network, by attracting other investors and record deals. 

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Many people in the music ecosystem will benefit from this collaboration in many ways considering the huge numbers and level of exposure Beyonce’ commands.

Artistes generosity

Though top artistes in the country have collaborated with upcoming musicians in times past and in recent days, this collaboration would rekindle that and even take it a notch higher.

For an international superstar to collaborate with artistes who have not attained her status will rekindle the level of generosity among local actors.

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“Thank you My Queen for believing in my talent and giving me a platform to share my good message to the world…God will forever bless you,” Shatta Wale wrote in her appreciation message to Beyoncé.

This shows such artistic generosity can go a long way to positively impact the lives of others.

Every industry survives largely on such generosity because those at the top help those at the bottom to climb up the ladder through such collaboration in the industry at large. 

Such gestures ensure there are a crop of new artistes to take the baton at any point in time.

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In all, kudos to Shatta Wale and his team for making Ghana proud and lifting the bar to motivate others.

By Edem Mensah-Tsotorme

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Rhythms On Da Runway returns November 28 with 16th edition themed ‘Unbound’

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Ghana’s biggest fashion and music showcase, Rhythms on Da Runway (RODR), will return on November 28, 2026, at the Palms Convention Centre for its 16th edition.

Described by the BBC as “the biggest cultural exposé in Africa,” this year’s event is themed ‘UNBOUND’; a celebration of fashion, music and individual expression without limits.

According to organizers, the idea behind ‘Unbound’ – Because You’ve Got Style is simple: “if fashion is made for everyone, everyone should be able to see themselves in it.”

For years, the statement noted, fashion has been shaped by narrow ideas of who belongs on the runway, with certain body types, ages and abilities placed at the center while many others are left out. UNBOUND seeks to open that picture.

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This year’s runway will welcome people with different abilities, backgrounds, body types and personal stories, influencing model casting, the collections, the stories told through clothes and the way guests experience the event.

Beyond the runway, UNBOUND will create room for young people to learn from established designers, gain practical experience and explore careers within fashion and the wider creative industry. It will also open conversations around adaptive fashion, accessible event design, talent discovery, mentorship and employment.

Organizers say the theme also presents opportunities for sponsors, development organizations and donors to support disability inclusion, youth training, creative enterprise and accessible experiences, helping new talent enter the industry and creating practical pathways into Africa’s growing Orange Economy.

The night will bring together a formidable lineup of fashion designers and music stars from Ghana and across the African diaspora, with strong collections, live performances and an all-star cast of celebrity models.

The evening will also feature the Black Star Awards, a celebration of public figures shaping Africa’s future through bold leadership, transformative development and contributions to the continent’s Orange Economy.

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Participating designers, artists, award recipients and other event details will be announced in the coming weeks.

By Edem Mensah-Tsotorme

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Ohemaa Mercy’s Tehillah Experience outfit was priestly regalia, not costume – Management clarifies

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The management of renowned gospel musician Ohemaa Mercy has officially addressed public commentary surrounding her ceremonial outfit at the just-ended Tehillah Experience 2026.

The 13th edition of the annual worship concert, themed The Altar of Fire, was held at the Oil Dome, Royalhouse Chapel last Sunday and drew thousands of worshippers. Following the event, discussions on social media focused heavily on the distinctive costume worn by the host to lead worship.

In an official statement titled “The Message Behind The Mantle: Decoding Ohemaa Mercy’s Altar Entry at Tehillah Experience 2026,” management explained that the outfit was deeply symbolic and biblically inspired.

“At this year’s Tehillah Experience, Ohemaa Mercy did not simply mount the stage, she made an altar entry. Long before she lifted the microphone, her attire had already delivered a sermon,” the statement noted.

Management broke down the attire into four key elements:

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The Cap, representing the Priestly Mitre, mirrors the Miznefet worn by the High Priest as instructed in Exodus 28:36-38, which bears the inscription “Holiness to the Lord.”

According to the team, it was not a fashion statement but a declaration of priesthood, referencing Leviticus 6:13. The cap also symbolises covering and submission to divine authority.

The Cross carried ahead with white linen was described as the heart of the Christian faith, signifying that Christ went ahead and that access to the altar is by His righteousness and resurrection, not human strength.

Citing John 19:17, Galatians 2:20 and Colossians 1:20, management said the cross had to go first to make peace for God’s presence to enter.

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The Garment of white, gold and crimson reflects three biblical truths: white for purity and consecration (Revelation 19:8), gold for glory and royal priesthood (1 Peter 2:9), and crimson for sacrifice (Romans 12:1).

The Entry itself, management added, was an intentional procession likened to Esther approaching the royal courts (Esther 5:1-2) and the priest entering the Holy Place. With horns sounding and intercessory prayers, it mirrored 2 Chronicles 5:13-14, when the glory of the Lord filled the temple.

“On that night, the Oil Dome ceased to be an auditorium of fans awaiting a concert. It became a tabernacle. And her entry was a prophetic reminder that God still answers by fire when the altar is kept burning,” the statement said.

Management concluded that what was worn was not a costume but “Priestly Regalia for an Altar Assignment” and thanked all who attended and supported the mandate.

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By Edem Mensah-Tsotorme

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