Entertainment
Twitter partners Afrochella 2021
Since 2017, the Afrochella Festival has offered an important platform for patrons to celebrate Africa’s diverse culture and the vibrant work of African creatives & entrepreneurs.
And to arouse the interest of the merrymakers about this year’s edition, social networking service Twitter has announced a partnership with Afrochella to use its platform as the go-to for all information about the festival.
The announcement coincides with the roll-out of a new Afrochella Hashmoji and GIF, which can be activated by Tweeting #Afrochella, #Afrochella2021 and #Afrochella21.
The partnership involves Twitter providing real-time, beat-by-beat coverage of activities, driven by the vibrant African and Diasporan communities expected to bring colour to the festival. This marks Twitter’s first in-country activity since announcing that it was setting up operations in Ghana.
Festival activities Twitter and Afrochella are expected to collaborate on will include a series of #AfrochellaSpaces hosted by Twitter Spaces; an exciting new product that allows live audio conversations on Twitter.
The Spaces will host artists performing at the festival and will provide an opportunity for them to connect and interact directly with fans.
There will also be a Twitter Music Panel Discussion at the Afrochella Music Museum; a curated experience that will take the audience on a journey through the past and into the future with live performances, art installations, digital and printed imagery, as well as on-site activations at the festival.
According to Senior Director, Product Management and Initiative Driver of Twitter’s Global Participation programme, Uche Adegbite, the partnership represents a unique opportunity to share in the richness of Afrochella which promotes diverse peoples, cultures and perspectives.
“We understand that Twitter is a reflection of what’s happening; so by leveraging products like Spaces, we will support and be part of trending Afrochella conversations. And with the recently launched custom Emoji and GIF, we are excited to bring the festival to life for thousands across Ghana, the wider continent and beyond,” he said.
In a statement, Founder and Chief Executive Officer of Culture Management Group, organisers of Afrochella, Abdul Karim Abdullah said, “We couldn’t be more excited to have Twitter on board as partners to deliver an unforgettable Afrochella experience this year.
“Together, we will encourage the further advancement and awareness of Africa’s homegrown talent in music, art, fashion, and food.”
Afrochella Festival
Afrochella is an annual Ghanaian music and experiential festival that showcases the vibrant work of African creatives & entrepreneurs.
With representation from diverse cultures across the continent, Afrochella is designed to elevate and highlight thriving millennial talent in Africa.
The festival similarly aims to teach, explain and explore cultures through a pioneering approach; combining art, creative activations, premium continental cuisine, and African music.
This year’s event is slated for Tuesday, December 28, with performances from Wizkid, Kojo Antwi and Stonebwoy. Other activities for the night will be African Fashion Night Out, Amapiano & Brunch, Afrochella Talks, and a New Year’s Eve celebration.
Source: graphic.com.gh
Multiple award-winning dancehall artiste Emmanuel Andrew Samini popularly known as Samini is set to return to his Dansoman base with the much-anticipated Samini Experience on December 24.
The musician, who has nurtured top talents from the community in the past, says this year’s edition will be held in collaboration with the Dansoman Homecoming Carnival, to make the event bigger.
Speaking to the media at Kegali Hotel during a press launch on Friday, October 16, Samini said activities including a clean-up exercise, health walk, Children’s Day and games will take place from December 18 ahead of the main event.
According to him, the choice of Dansoman is to give back to the community where it all started.
He added that the event was also aimed at nurturing future talents by giving them a platform to showcase their abilities.
He disclosed that some music legends from Dansoman and other big names in the music industry will be on the bill to thrill patrons.
Samini also revealed that the Dansoman Exhibition streets will be blocked to make way for the unforgettable night of music.
He expressed appreciation to the Ablekuma West Municipal Assembly for their collaboration to ensure the success of the programme.
By Edem Mensah-Tsotorme
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Ghanaian musician Darlington Agyekum, popularly known as Dr Cryme, says he believes leadership is about making a lasting impact rather than holding office.
In an interview after graduating with a Bachelor of Business Administration in Management Studies at the Methodist University’s 2026 graduating class, Dr Cryme reflected on his student leadership journey and highlighted some of the initiatives he spearheaded while serving the university community.
“I always say this position is not a possession. People will come and go, but how you made a mark and who you helped is what we’re here for and how we’ll be remembered. Do your best, let God handle the rest,” he stated.
The rapper, who served as SRC President for the 2025/26 academic year, said his administration championed inclusiveness across the university’s three campuses under the motto, “For us, by us.”
“My motto, ‘For us, by us,’ brought inclusiveness and familiarity with all three campuses together in common goals and activities like education, health, sportsmanship and debates, which all projected the school to higher grounds and above,” he said.
According to him, the vision brought students together while strengthening unity and raising the profile of the university. He also served as a Council Member, Head of Entertainment and a face and brand ambassador for Methodist University Ghana.
Dr Cryme recounted that he was SRC President when the university celebrated its 25th anniversary and said his administration also revamped a legacy canteen project while improving seating facilities for students in classrooms and recreational areas.
He further disclosed that his administration introduced VOMUG (Voice of Methodist University Ghana), a communication platform designed to improve the dissemination of information through emails, bulk SMS, flyers and audio-visual content.
“I enhanced sitting materials for students both in the classrooms and outside for leisure and socialising. I also introduced VOMUG, which has helped in the dissemination of information through email, bulk SMS, flyers and audiovisuals, just to mention a few,” he added.
Although he and his team received citations from the university’s Tema administration in recognition of their service, Dr Cryme was quick to credit the wider university community for the achievements.
“Although we were presented with citations, myself and my team, by the administration in Tema, all these milestones wouldn’t have been attained without the support, involvement and indulgence of the beautiful people and stakeholders of Methodist University Ghana,” he said.
Beyond his academic achievement, Dr Cryme also announced that he has released a new single titled “Heat.”
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