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Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant

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Gone were the days when people gave little attention to what they wore for public functions.

One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.

At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.

Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.

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This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.

One of such per­sons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.

Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.

“I was frustrated be­cause I didn’t have any­thing to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my busi­ness,” she narrated to The Spectator.

“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal ed­ucation at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving busi­ness,’ she indicated.

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The old student of Ghana Secondary School, Koforid­ua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.

Adjoa, as she is affection­ately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.

And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.

Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.

Despite the busy schedule with work, Adjoa, a mother of four, careful­ly plans her activities in order to meet the demands of family life as well.

“I prioritise my time, ensuring that I’m fully present in both my profes­sional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allow­ing me to excel in both areas.”

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As a result, she has become a men­tor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.

Awards

Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.

Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertain­ment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.

She also collab­orated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.

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Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambas­sadors.

She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.

Challenges

Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.

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Again, she was affected gravely by the high cost of production (ie mate­rials, power, and accessories) which affects the cost of the final product.

Aspirations

Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.

She also want to continue advocat­ing for the empowerment of women and children, using her platform to make a positive impact.

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Education

She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneur­ship and Leadership Africa (WELA) Pro­gramme at the China Europe Interna­tional Business School to learn how to position the brand for global success.

Hobbies

Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the coun­tryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.

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Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.

Advice

Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mas­tering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.

By Linda Abrefi Wadie

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Rev. Seth Ativor, PCG’s first visually impaired ordained minister

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Rev Ativor
Rev Ativor

When Rev. Seth Kwame Ativor lost his sight at the age of two, few would have imagined that he would one day make history as the first visually impaired minister to be ordained in the Presbyterian Church of Ghana (PCG).

Rev Seth Ativor

Through determination, faith and unwavering resilience, he has overcome numerous barriers to become an educator, minister and advocate for inclusion.

Born in 1981 at Afife in the Volta Region, Rev. Ativor grew up in a family whose spiritual journey would later influence his own path.

Rev Ativor and his wife

His father was a traditional priest who later converted to Christianity and joined the Evangelical Presbyterian Church.

As a young child, Rev. Ativor suddenly lost his sight. Although the exact cause was never established, the condition changed the course of his life.

The loss of vision brought educational and social challenges at a time when support systems and learning materials for visually impaired students were limited.

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Despite these obstacles, he remained focused on his education. He attended Okuapeman Secondary School, where he successfully completed his secondary education before gaining admission to the University of Cape Coast (UCC), where he obtained his first degree.

His passion for learning did not end there. He furthered his studies at the University of Education, Winneba (UEW), earning two master’s degrees.

He is currently pursuing a Doctor of Philosophy (PhD), demonstrating his commitment to lifelong learning and personal development.

Rev Ativor and family

Today, Rev. Ativor serves as an Information and Communication Technology (ICT) teacher at Okuapeman Senior High School, where he continues to impact the lives of students through education and mentorship.

Although deeply involved in church activities, Rev. Ativor never envisioned himself becoming a minister.

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His journey into ministry began after joining Christ Congregation of the Presbyterian Church of Ghana in 2002. It was during his time in the church that he felt a strong conviction that God was calling him into pastoral ministry.

Initially, he resisted the call.

“I never dreamt of becoming a minister. There was no pastoral background in my family and nothing in my life suggested that I would one day enter the ministry,” he recounted.

The challenge was not only personal. At the time, questions arose about whether a totally blind person could effectively serve as an ordained minister in the church.

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Rev Seth K. Ativor

Following extensive consultations and discussions among church leaders, Rev. Ativor was eventually granted the opportunity to sit for the church’s entrance examinations and interviews for ministerial training.

He excelled and was admitted to the Presbyterian theological training programme.

After years of theological education and preparation, he was ordained on July 15, becoming the first visually impaired minister in the history of the Presbyterian Church of Ghana.

Rev. Ativor’s ordination marked a significant milestone in the church’s efforts towards inclusion.

He explained that the Presbyterian Church has, over the years, made deliberate efforts to create opportunities for groups that were previously marginalised, including women and persons with disabilities.

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For him, becoming the first visually impaired minister is not merely a personal achievement but a symbol of what is possible when institutions embrace diversity and equal opportunity.

“My prayer is that I will not remain the first. I hope many more persons with disabilities will be given the opportunity to serve God and society according to their gifts and calling,” he said.

As both an ICT teacher and minister, Rev. Ativor relies heavily on assistive technology to perform his duties.

Using specialised computer software, he is able to access the Bible, theological books, commentaries and other educational materials independently. Technology enables him to prepare sermons, conduct research and perform many of his responsibilities effectively.

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He also acknowledges the support of his family, church members and colleagues who assist him when necessary.

His wife, children and siblings have been a constant source of encouragement throughout his educational, professional and ministerial journey.

According to Rev. Ativor, one of the greatest lessons blindness has taught him is humility.

While he values independence, he has learned that accepting help is sometimes necessary and that collaboration makes it possible to achieve greater things.

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His experience has also deepened his understanding of the barriers faced by persons with disabilities.

“It is not blindness itself that disables me. It is inaccessible environments, inaccessible information and negative attitudes that create disability,” he emphasised.

He believes society must shift from viewing persons with disabilities as dependent individuals to recognising them as people with talents, skills and the capacity to contribute meaningfully to national development.

Rev. Ativor’s message to young people living with disabilities is to never allow limitations to define their future.

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He encourages them to discover their talents, pursue education and remain determined despite challenges.

“Disability does not mean inability. God has given every person unique abilities and a purpose. Focus on what you can do and strive to make a difference,” he advised.

He also called on parents, schools, churches, policymakers and communities to create inclusive spaces that enable persons with disabilities to thrive.

By Esinam Jemima Kuatsinu

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Meet Nana Yaa Akyaa II, 15th Asantehemaa of Asante Kingdom

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• Nana Yaa Akyaa II

​For nearly a year, one of the most revered stools in the Asante Kingdom remained vacant, leaving a quiet but unmistakable sense of expectation hanging over the Manhyia Palace.

Every sitting of Asanteman Council, every major traditional ceremony, and every conversation within royal circles carried the same lingering question: Who would become the next Asantehemaa?

Last Monday, that long wait finally gave way to certainty and historic celebration.

In a development warmly received across the length and breadth of the Asante Kingdom, the Asantehene, Otumfuo Osei Tutu II, formally accepted the nomination and welcomed the newly enstooled Asantehemaa in a grand ceremony steeped in age-old tradition at the Manhyia Palace.

Born Margaret Serebour, the 79-year-old retired educationist has ascended the revered Kusiamoah Stool. She has been enstooled under the stool name Nana Yaa Akyaa II, officially becoming the 15th Asantehemaa in the rich history of the Asante Kingdom.

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The historic enstoolment marks the end of months of quiet consultations and meticulous traditional processes following the passing of Nana Ama Konadu Yiadom III in August 2025.

Since her demise, the prestigious office of Asantehemaa—one of the highest traditional institutions in Ghana—had remained vacant, with Asanteman patiently awaiting the customary selection of a worthy successor.

Nana Yaa Akyaa II brings an impeccable and deeply historic royal pedigree to the stool.

She is a direct granddaughter of Otumfuo Agyeman Prempeh I, the legendary Asante monarch who, alongside Nana Yaa Asantewaa, was exiled to the Seychelles islands by the British after the Anglo-Asante War.

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Furthermore, she is a niece of Otumfuo Sir Osei Agyeman Prempeh II and a biological sister of the late Nana Akwasi Agyemang, the prominent, long-serving former Chief Executive of the Kumasi Metropolitan Assembly.

A devout Christian, the new Queen mother is also a well-known, dedicated worshipper at the Anglican Church in AshTown, Kumasi.

Palace sources describe Nana Yaa Akyaa II as a woman widely admired within the Royal family for her humility, patience, calm disposition, and unique ability to unite people.

These qualities are regarded as essential for the occupant of an office that seamlessly blends moral authority, cultural stewardship, and traditional leadership.

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An opinion leader, speaking on condition of anonymity, noted that Manhyia is once again witnessing a moment of profound historical and cultural significance—one that closes a chapter of waiting and opens a vibrant new page in the centuries-old story of the Asante Kingdom.

Within the constitutional and cultural framework of the Asante Kingdom, the Asantehemaa occupies a position second only to the Asantehene.

She serves as the ultimate custodian of the royal matrilineal lineage and bears the singular responsibility of nominating a successor to the Golden Stool whenever the throne becomes vacant.

Beyond her critical role in succession, she operates as a trusted co-ruler and adviser to the Asantehene, acts as the ultimate leader of women in Asanteman, and serves as a vital arbiter in family and customary disputes.

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With her formal customary rites completed on Thursday, July 9, and her acceptance by the Asantehene finalised, Nana Yaa Akyaa II begins her historic reign, anchoring the ancient traditions of Asanteman into a modern era.

The development also paves the way for the preparation of the final funeral rites of the late Nana Yaa Konadu Yiadom III, as ‘Dote Yie’ had already been observed.

From Kingsley E. Hope, Kumasi

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