Entertainment
Spotify’s Afrobeats Celebration: Where Music Meets the Hearts of Influencers, Media, and Music Fans
Spotify has made an electrifying impact on the Nigerian music scene, highlighting the contributions and milestones associated with the Afrobeats genre.
The successful launch of the Afrobeats: Journey of a billion streams site that celebrates the milestone of the genre culminated in events that captivated not just the music aficionados but anyone who had the privilege to be part of the Afrobeats journey. To further highlight the genre, Spotify just launched an Afrobeats hub for all lovers of Afrobeats, a one stop destination to explore all the Afrobeats playlists. 
On Thursday 12 and Friday 13, October, Spotify brought together celebrities, podcasters, influencers, music executives, media personalities and music fans at two experiential events dubbed #SpotifyPodcastsLagos and #SpotifyAfrobeats. The events held at La Madison Place in Lekki, Lagos, showcased and celebrated the rich culture of Afrobeats and the remarkable achievements of the genre through the years.
Speaking at the Afrobeats Celebration, Jocelyne Muhutu-Remy, Spotify’s Managing Director, Sub-Saharan Africa, said, “Spotify’s commitment to connecting people with the music they love is at the heart of everything we do. We’re thrilled to continue celebrating Afrobeats’ milestones and reinforce our commitment to the growth of the music ecosystem in Nigeria and across Africa.”
The two-day celebrations began with a masterclass session featuring Ncebakazi Manzi, the Podcast Manager for Spotify in Sub-Saharan Africa. The session provided an engaging platform for podcast enthusiasts, diving deep into the craft of storytelling, exploring innovative techniques and insights, and illustrating Spotify’s commitment to empowering podcast creators. Following the session, there was a fireside chat facilitated by Gwenevier Ehimen Lem from Association of African Podcasters and Voiceover Artists (APVA), featuring a panel of industry experts, including Tony Doe from Into The Podverse and Tony Doe Media, Ayomide Tayo from Loose Talk, Dami Aros from So Nigerian, and Fay Fay, the founder of Naija Podhub.
Attendees were then later treated to captivating and thought-provoking live podcast recordings, featuring highly acclaimed Nigerian content creators Jola Ayeye and Feyikemi Abudu from “I Said What I Said,” and Joey Akan from “Afrobeats Intelligence.” In a conversation with Victor Okpala, Spotify’s Artist and Label Partnerships Manager for West Africa, Joey Akan delved into a range of topics, spanning from the success of Afrobeats and playlisting strategies to Spotify’s contributions to the music ecosystem. The “I Said What I Said” live show guests were artists, Nissi and Pheelz, followed by a live Q&A session. The event ended with an exhilarating performance from Pheelz.
On Day 2, The Celebration commenced with an electric atmosphere and performances that saw a huge turn out of Afrobeats enthusiasts who were eager to indulge in the night’s festivities. The dance floor was alive with activity, and the room hummed with an infectious enthusiasm, thanks to DJ Tohbad, who skillfully set the stage with a continuous flow of chart-topping tracks by Nigerian artists.
The evening transitioned smoothly into the night’s performances featuring some of the most talented emerging and established artists from Nigeria. Bloody Civilian, who is also a Spotify RADAR Africa artist, had guests singing along to her hit songs, including I Don’t Like You making the event one to remember. Next on stage was FAVE, who has been a Spotify EQUAL artist, and enthralled the crowd with some of her hit songs including Baby Riddim, Beautifully and Mr Man, leaving the guests yearning for more.
Up and coming Nigerian Street Pop singer, Shallipopi set the stage on fire, delivering crowd-pleasing hits including Sharpiru, Ex-Convict and Elon Musk. Sarz, DJ, producer and mixing engineer extraordinaire had the audience vibing with a set featuring both chill music and party bops, heightening the vibe for the night. Ruger, Nigerian sensational Afrodancehall singer, closed off the night, starting off with some of his hits songs that lit up the audience, displaying his unique style.
The venue was awash with gentle, warm lighting that accentuated Spotify’s brand image while the stage featured mesmerising visual projections showcasing details about the Afrobeats genre. The experiential booths were designed to recreate the Afrobeats microsite, offering attendees a chance to be fully immersed within the chronology of the Afrobeats genre.
Spotify’s Afrobeats Celebration was not just a music event, it was a celebration of culture, diversity and the power of music to unite people. With 15 billion streams and counting, Spotify continues to shape the future of the music industry. This journey has just begun, and we can’t wait to see where it leads.
The biggest event on Ghana’s entertainment calendar is set for a night of honours, pomp, and pageantry.
It is a night where musicians who excelled during the year under review will be rewarded through the endorsement of the Telecel Ghana Music Awards Board, the Academy, and the general public.
The Grand Arena, the ideal venue for the 27th TGMA, will host a star-studded audience of musicians, media personalities, businessmen, politicians, actors, and footballers among others.
On this night, the most coveted prize is the Artiste of the Year (AOTY) category, which will see the crowning of a new king or queen of Ghana music.
Two heavyweights in the category, Stonebwoy and Sarkodie, have the opportunity to set an enviable record as the only artistes to win the coveted title for a third time.
Should they fall short, the opportunity shifts to Black Sherif and Diana Hamilton to equal the record of two wins, joining the elite ranks of past double-winners like VIP.
A win for Diana Hamilton, will set her up in a lonely journey at the top as the only gospel musician, to win the Artiste of the Year for the second time.
Alternatively, Wendy Shay could make her debut by winning the award for the first time. This would make her team up with Diana Hamilton as the only female artistes alive to hold the title. The late Ebony, won it posthumously in 2018.
If the title slips past them and falls to Medikal, he will also become a first-time winner, etching his name into the annals of Ghana music history.
Patrons can look forward to electrifying performances from a long list of confirmed artistes, including Black Sherif, Diana Hamilton, Piesie Esther, R2Bees, Medikal, Wendy Shay, Lasmid, Kofi Kinaata, Samini, and Fido, among others.
Beyond the ultimate prize, several other major categories are up for grabs, including Music Video of the Year, New Artiste of the Year, Gospel Artiste of the Year, Most Popular Song of the Year, and Songwriter of the Year.
By Edem Mensah-Tsotorme
The fourth edition of International AmoFest lived up to its promise on Saturday, May 2, delivering a vibrant “three-in-one” experience that left the audience at Alliance Française in Accra buzzing.
The night was a masterful blend of sound and stagecraft. Berima Amo, the visionary behind the festival, led an impressive lineup of performers, including Pedro Kastelijns, Martha Apini, Rudy Ray, and Lamisi.
Together, they showcased a fusion of global music and authentic Ghanaian Highlife, staying true to the festival’s mission of preserving Ghana’s original rhythmic soul.
Adding a unique layer to the evening, Uncle Ebo Whyte’s Roverman Productions took to the stage, blending theater with the night’s musical energy.
The experience concluded with a high-energy after-party, fulfilling Berima Amo’s goal of creating a truly immersive and memorable night.
Reflecting on the event’s purpose, Amo emphasised the need for intentionality in protecting Highlife.
He called on every Ghanaian, as well as government institutions, to actively foster an environment where the genre can thrive on the global stage.
The main event followed a successful educational outreach on April 24, where over 250 high school students participated in a Highlife workshop at the Centre for National Culture.
By Edem Mensah-Tsotorme
