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GTDC CEO Prof. Kobby Mensah Named Among Top 12 global leaders reshaping ‘Place Branding’

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The Ghana Tourism Development Company (GTDC) Chief Executive Officer, Professor Kobby Mensah, has been named amongst the 2026 Twelve Leaders Shaping Place Branding Right Now, by The Place Brand Observer’s (TPBO).
Unveiled on April 28, 2026, the list is selected annually by TPBO’s expert community to recognise and spotlight practitioners, policymakers and researchers advancing the field in meaningful ways.
Professor Mensah is the only West African tourism development executive featured in this year’s list, joining ministers, city leaders and scholars from The Gambia, Estonia, Sweden, the UK, Chile, Thailand, Sierra Leone and the United States.
TPBO’s citation read,
“Kobby Mensah represents a convergence of academic insight and applied leadership in destination development. His move into leading GTDC signals a broader shift in Ghana’s approach, positioning tourism as part of an integrated system connecting investment, innovation and experience design.”
With this honour, Professor Mensah enters the TPBO Who’s Who in Place Branding, a peer-recognised network of more than 500 professionals at the intersection of place, strategy and leadership.
A Recognition of Ghana’s New Direction
Professor Mensah was appointed CEO of GTDC by His Excellency President John Dramani Mahama, bringing to the role a strong academic and strategic perspective on tourism development.
He is a Professor of Marketing at the University of Ghana Business School, a chartered marketer (CIM, UK), and a leading voice on political marketing, digital engagement and brand positioning in Africa.
He is widely credited for pioneering digital tourism education in Ghana through the Destination Legon Tourism Marketing Exhibition, which since 2014 has challenged students to use Virtual Reality, Artificial Intelligence and immersive storytelling to let travellers ‘consume’ destinations before arrival.
Since assuming leadership at GTDC, Professor Mensah has emphasized “integrating academic expertise with practical experience to drive national development,” championing innovation, sustainability and collaborative stakeholder models.
Statement from GTDC Board Chairman, Mr Ben Ohene Aryee:
The Board and Management of GTDC celebrate this global acknowledgment: “This is not Prof Mensah’s trophy alone, it is bigger than that. It is Ghana winning, and proof that the reset Agenda of His Excellency, John Dramani Mahama is working,” said the GTDC Board Chair, Mr. Ben Ohene Aryee.
He added that “Professor Mensah’s inclusion affirms what we have long believed: that tourism is no longer a standalone sector. It is the connective tissue between investment promotion, cultural diplomacy, youth employment and place experience. His academic rigour paired with applied leadership is exactly the convergence TPBO has recognised.”
In his response, Professor Mensah noted that “I am humbled to stand alongside colleagues who are redefining how nations and cities build credibility. For Ghana, this is a call to action. At GTDC, our mandate is to mobilise resources for investment, support SMEs, and enhance service levels across the sector. We will do this by treating Ghana’s brand as infrastructure – coordinated, evidence-based, and co-created with communities, creatives and investors.
This recognition belongs to the team at GTDC, to UGBS, and to every young Ghanaian innovator proving that place branding is not about slogans, it is about systems.”
About the Honour
TPBO’s “People to Watch” identifies leaders whose work moves place branding beyond communications into policy, economy and long-term value creation. Past honorees include ministers driving national repositioning, city directors aligning tourism with talent attraction, and scholars advancing measurable models of reputation and soft power.
Professor Mensah was profiled alongside:
- Abdoulie Jobe, Minister of Tourism, The Gambia
- Andres Kask, City of Tallinn
- Klara Enbom Burreau, Kiruna Municipality, Sweden
- Nabeela Farida Tunis, Minister of Tourism and Cultural Affairs, Sierra Leone, among others.
About GTDC
The Ghana Tourism Development Company Limited is mandated to promote and mobilise resources for investment in tourism ventures, seek equity participation in joint ventures with local and international investors, and provide financial and technical assistance to small businesses in the tourism industry.
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NPP suspends Greater Accra campaigns ahead of “Democracy Under Attack” demonstration

The New Patriotic Party (NPP) has directed all aspirants campaigning in the Greater Accra Region to suspend their campaign activities on August 5 and 6 and instead mobilise supporters for the party’s planned “Democracy Under Attack” demonstration.
The directive was issued by the party’s National Steering Committee in a statement signed by the NPP General Secretary, Justin Kodua Frimpong, on Tuesday.
According to the statement, the decision forms part of efforts to ensure a strong turnout for the demonstration, which is scheduled for Thursday, August 6, 2026.
The party said the protest would begin at 5:00 a.m., with participants expected to gather at the Supreme Court in Accra.
It further directed Regional, Constituency and Polling Station Executives in Greater Accra to work closely to mobilise members and supporters for the event.
“The National Steering Committee is calling on all aspirants currently campaigning across the Greater Accra Region to temporarily suspend their campaign activities on the 5th and 6th of August and join in mobilising support for the upcoming demonstration,” the statement noted.
The NPP appealed to party members and supporters to remain peaceful, disciplined and orderly throughout the protest.
The demonstration forms part of the party’s response to concerns it has raised over issues relating to Ghana’s democratic governance and the justice system.
The NPP leadership expressed confidence that party members would cooperate fully to ensure a successful and peaceful event.
By: Jacob Aggrey
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Speaker Bagbin commissions expanded dialysis unit in Wa

Speaker of Parliament Alban Sumana Kingsford Bagbin has commissioned an expanded dialysis unit at the Upper West Regional Hospital in Wa to improve access to kidney treatment for people in northern Ghana.
The project, estimated to cost about GH¢4 million, was undertaken in partnership with Sustainable Health Education and Interventions Limited (SHEILD), the Upper West Parliamentary Caucus, the Ministry of Health, the Ghana Health Service and other development partners.


The new facility was inaugurated on Tuesday, August 4, 2026, in Wa. It adds six dialysis machines, supporting equipment and staff training to strengthen renal care services at the hospital.
According to the Parliamentary Service, the expansion is expected to reduce the burden on patients with chronic kidney disease who previously travelled long distances to Accra, Kumasi and other major cities for dialysis treatment.
Commissioning the facility, Mr Bagbin described the project as an important investment in healthcare equity and social justice.
He noted that many families in the Upper West Region struggle to access specialist kidney care because of distance and cost.
“The people of the Upper West deserve to live with dignity. We deserve access to quality healthcare,” he stated, adding that the facility would bring treatment closer to patients and their families.
He commended SHEILD and the other partners for supporting the project and called for continued collaboration to improve specialist healthcare services across the country.
Board Director of SHEILD, Dr Sylvie Anie, indicated that the organisation remained committed to addressing critical healthcare gaps through sustainable interventions.
She explained that the expanded dialysis unit represented hope for patients who had struggled for years to obtain specialised kidney treatment.
Another Board Director of SHEILD, Dr John Nkrumah Mills, stressed that sustainable healthcare required investment in people, systems, partnerships and continuous capacity building.
He noted that the project demonstrated what could be achieved when institutions worked together to improve patient care.
Medical Director of the Upper West Regional Hospital, Dr Philip K. K. Baabiineh, stated that the expanded unit would significantly improve the hospital’s ability to provide comprehensive renal care.
He observed that many patients previously had limited treatment options and often travelled under difficult conditions to receive dialysis.
The Minister for Health, Kwabena Mintah Akandoh, described the project as consistent with government’s efforts to expand specialist healthcare services and reduce regional disparities in access to treatment.
He encouraged stronger partnerships between government, private organisations, development partners and healthcare institutions to address the growing burden of non-communicable diseases.
The Parliamentary Service stated that chronic kidney disease was becoming a major public health challenge in Ghana, driven by increasing cases of hypertension, diabetes, obesity and late diagnosis.
It noted that access to dialysis services remained uneven, with most treatment centres concentrated in Accra and Kumasi, while many patients in northern Ghana faced high transport costs and long waiting times.
The commissioning ceremony was attended by government officials, traditional leaders, Members of Parliament, healthcare professionals, development partners, civil society organisations and community representatives.
By: Jacob Aggrey








