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GTDC CEO Prof. Kobby Mensah Named Among Top 12 global leaders reshaping ‘Place Branding’

The Ghana Tourism Development Company (GTDC) Chief Executive Officer, Professor Kobby Mensah, has been named amongst the 2026 Twelve Leaders Shaping Place Branding Right Now, by The Place Brand Observer’s (TPBO).
Unveiled on April 28, 2026, the list is selected annually by TPBO’s expert community to recognise and spotlight practitioners, policymakers and researchers advancing the field in meaningful ways.
Professor Mensah is the only West African tourism development executive featured in this year’s list, joining ministers, city leaders and scholars from The Gambia, Estonia, Sweden, the UK, Chile, Thailand, Sierra Leone and the United States.
TPBO’s citation read,
“Kobby Mensah represents a convergence of academic insight and applied leadership in destination development. His move into leading GTDC signals a broader shift in Ghana’s approach, positioning tourism as part of an integrated system connecting investment, innovation and experience design.”
With this honour, Professor Mensah enters the TPBO Who’s Who in Place Branding, a peer-recognised network of more than 500 professionals at the intersection of place, strategy and leadership.
A Recognition of Ghana’s New Direction
Professor Mensah was appointed CEO of GTDC by His Excellency President John Dramani Mahama, bringing to the role a strong academic and strategic perspective on tourism development.
He is a Professor of Marketing at the University of Ghana Business School, a chartered marketer (CIM, UK), and a leading voice on political marketing, digital engagement and brand positioning in Africa.
He is widely credited for pioneering digital tourism education in Ghana through the Destination Legon Tourism Marketing Exhibition, which since 2014 has challenged students to use Virtual Reality, Artificial Intelligence and immersive storytelling to let travellers ‘consume’ destinations before arrival.
Since assuming leadership at GTDC, Professor Mensah has emphasized “integrating academic expertise with practical experience to drive national development,” championing innovation, sustainability and collaborative stakeholder models.
Statement from GTDC Board Chairman, Mr Ben Ohene Aryee:
The Board and Management of GTDC celebrate this global acknowledgment: “This is not Prof Mensah’s trophy alone, it is bigger than that. It is Ghana winning, and proof that the reset Agenda of His Excellency, John Dramani Mahama is working,” said the GTDC Board Chair, Mr. Ben Ohene Aryee.
He added that “Professor Mensah’s inclusion affirms what we have long believed: that tourism is no longer a standalone sector. It is the connective tissue between investment promotion, cultural diplomacy, youth employment and place experience. His academic rigour paired with applied leadership is exactly the convergence TPBO has recognised.”
In his response, Professor Mensah noted that “I am humbled to stand alongside colleagues who are redefining how nations and cities build credibility. For Ghana, this is a call to action. At GTDC, our mandate is to mobilise resources for investment, support SMEs, and enhance service levels across the sector. We will do this by treating Ghana’s brand as infrastructure – coordinated, evidence-based, and co-created with communities, creatives and investors.
This recognition belongs to the team at GTDC, to UGBS, and to every young Ghanaian innovator proving that place branding is not about slogans, it is about systems.”
About the Honour
TPBO’s “People to Watch” identifies leaders whose work moves place branding beyond communications into policy, economy and long-term value creation. Past honorees include ministers driving national repositioning, city directors aligning tourism with talent attraction, and scholars advancing measurable models of reputation and soft power.
Professor Mensah was profiled alongside:
- Abdoulie Jobe, Minister of Tourism, The Gambia
- Andres Kask, City of Tallinn
- Klara Enbom Burreau, Kiruna Municipality, Sweden
- Nabeela Farida Tunis, Minister of Tourism and Cultural Affairs, Sierra Leone, among others.
About GTDC
The Ghana Tourism Development Company Limited is mandated to promote and mobilise resources for investment in tourism ventures, seek equity participation in joint ventures with local and international investors, and provide financial and technical assistance to small businesses in the tourism industry.
News
Health alert : Seek immediate medical care after exposure to flood water
A Public Health Nurse at the Roman Ridge Sub-Municipal of the Ayawaso West Health Directorate, Ms Patience Adoli Kporxah, has cautioned the public against coming into contact with floodwaters, warning that exposure can lead to serious diseases, infections and injuries.
Floodwater, she said, should always be treated as contaminated, regardless of how clean it appears, because it may contain sewage, human and animal waste, chemicals, fuel, sharp objects and disease-causing micro-organisms.
In an interview with The Spectator in Accra on Thursday, Ms Kporxah explained that contact with contaminated floodwater exposes people to bacteria, viruses, parasites, hazardous chemicals and other physical hazards that can result in illness or injury.
Her advice came in the wake of recent exposure to floodwater following Monday’s torrential rains that left vast areas of the capital flooded.
As a result, a lot of people were seen either ‘swimming’ in the floodwater to rescue people or retrieving items being washed away.
According to her, exposure to floodwater could cause skin infections, particularly where there are cuts or open wounds, as well as diarrhoea diseases such as cholera, typhoid fever, dysentery and other forms of gastroenteritis if contaminated water was swallowed.
Other health risks, she said include hepatitis A, eye and ear infections, tetanus in people with untreated wounds or incomplete vaccination, and injuries from submerged sharp objects, debris or electrical hazards.
Ms Kporxah advised anyone who had contact with floodwater to monitor their health closely and seek immediate medical attention if they develop symptoms such as fever, diarrhoea, vomiting, abdominal pain, severe headache, muscle aches, skin rash, difficulty breathing, or yellowing of the eyes or skin.
She also urged people whose wounds became red, swollen, painful or begin to discharge pus, as well as those who accidentally swallow floodwater, to report to the nearest health facility without delay.
Although not everyone exposed to floodwater requires immediate treatment, she stressed that pregnant women, people with weakened immune systems, individuals living with chronic illnesses and those with significant wounds should seek prompt medical evaluation.
On water safety, Ms Kporxah cautioned that rainwater was not automatically safe for drinking or cooking, especially during or after flooding. She explained that rainwater collected from roofs, gutters or open containers could be contaminated by bird and animal droppings, dust, leaves, bacteria, viruses, parasites and chemical pollutants.
She advised that rainwater intended for drinking should first be treated by boiling, chlorination or another approved water purification method before use.
Touching on food safety, Ms Kporxah said factory-sealed bottled drinks and canned foods with intact packaging might still be safe after flooding.
However, she stressed that any containers submerged in floodwater should be thoroughly cleaned and disinfected before handling. Foods in paper packaging, damaged containers or products with broken seals should be discarded because contaminated water may have seeped into them.
She further warned that flooding increases the risk of outbreaks of cholera, typhoid fever and other waterborne diseases through contaminated water sources.
In addition, she said flooding could contribute to respiratory illnesses in overcrowded shelters and mould-infested buildings, foodborne illnesses from spoiled or contaminated food, and mental health conditions such as anxiety, stress, depression and trauma.
It could also disrupt access to medicines and healthcare for people living with chronic conditions, including diabetes, hypertension, asthma and kidney disease.
Ms Kporxah therefore urged the public to practice good hygiene, avoid unnecessary contact with floodwater, consume only safe food and drinking water, and seek medical attention promptly whenever symptoms develop.
She said observing these preventive measures would help minimise the risk of disease outbreaks and protect lives as the country continues to experience heavy rains and flooding in some communities.
By Esinam Jemima Kuatsinu
News
‘Flood issues must be shared responsibility, not govt alone’

The Executive Director of DAD Micro-Credit Limited (MCL), Mrs Christiana S. Dzitse-Awuku, has called for urgent and collective action to prevent the recurring loss of lives and destruction caused by flooding during the rainy season.
Reacting to the devastating effects of last Monday’s heavy rainfall in parts of the country, she expressed condolences to families who lost loved ones and sympathised with residents whose homes, businesses and livelihoods were affected.
In a statement signed by Mrs Dzitse-Awuku and copied to The Spectator in Accra on Friday, she said although rainfall was a natural occurrence, the destruction associated with it was largely preventable.
According to her, DAD Micro-Credit Limited provides financial support to owners of small and medium scale enterprises, the majority of whom are women.
She noted that the recent heavy rains have significantly affected these businesses, resulting in many clients losing their capital and facing challenges rebuilding their livelihoods.
She noted that clogged drains, indiscriminate dumping of refuse, poor drainage infrastructure, and buildings constructed on waterways, and disregard for environmental and planning regulations had worsened the impact of heavy rains over the years.
“This is a wake-up call to all of us. The responsibility does not rest solely on government institutions. It is a shared duty,” she stated.
Ms Dzitse-Awuku urged citizens to desist from dumping waste into drains, maintain clean surroundings, and comply with environmental and planning regulations to reduce the risk of flooding.
She also called on the relevant authorities to intensify efforts to desilt drains regularly, remove unauthorised structures obstructing waterways without fear or favour, and strictly enforce city planning laws.
According to her, investing in preventive measures would save lives and reduce the enormous cost of rebuilding communities after disasters.
She appealed to government, local authorities, traditional leaders, civil society organisations and all Ghanaians to work together to build safer, cleaner and more resilient communities.
Ms Dzitse-Awuku stressed that the country must not wait for another rainy season to revisit the same challenges, emphasising that every life lost to flooding was one too many.
She offered prayers for bereaved families and those who had lost their homes and property, expressing hope that the nation would be spared further tragedies.
“The Ghana we develop today will be our safe haven tomorrow,” she stated.
By Esinam Jemima Kuatsinu





