Fashion
Makeup Ghana’s Africa Makeup & Beauty Fair opens
Makeup Ghana a social enterprise through its Beauty & Entrepreneurship Summit, yesterday officially opened Africa Makeup & Beauty Fair.
The opening ceremony took place at the Avenue, Unique Flora Centre Tse-Addo.
The Africa Makeup and Beauty Fair popularly known as AMB Fair is a beauty event organized annually to connect key stakeholders.
This year’s event which was slated for September 21&22, is made up of exhibitions, beauty shows, beauty business forums, live demos, barber’s summit, glam corner, workshops and seminars
Speaking at the opening ceremony, the founder of AMB Fair, Rebecca Donkor said the event started 7 years ago, when a dream of uniting people in the beauty industry to create opportunities was born.
She said this was aimed at creating a platform for industry players to showcase their products, learn and grow together as one.
Madam Rebecca Donkor revealed that the event attracted brands and exhibitors from other countries who have seen the need to participate.
“Today, we have brands coming from Togo, Nigeria and Benin among others participating in the exhibition, “She said.
According to her, if the platform had not been created participants wouldn’t have seen the opportunity to leverage it.
“If you are home and you love fashion, wellness, makeup, skincare and anything in the beauty ecosystem don’t be at home come to the Avenue at Tsado,” she urged Ghanaians.
She noted that there would be Masterclass sessions to touch on topics like branding and Artificial Intelligence (AI) in addition to interesting topics.
Rebecca Donkor expressed appreciation to her team for their tremendous efforts successful every year.
The Paramount Chief of Nandom Traditional Area in the Upper West Region, Prof Edmund Delle, on his part said, it is scientifically proven that the skin is the biggest organ and must be treated with a lot of care.
He urged stakeholders to always remember to add an African touch to their works, looks and everything because black is beautiful.
AMB Fair, an annual programme has over the years seen Brands/Product Manufacturers, Wholesalers and Retailers of Beauty Products, Service Providers/Practitioners, Beauty Training Institutions, Consumers of Beauty Products and Services, the Media, Regulators and other relevant stakeholders in the Beauty Industry across and beyond the African continent to trade, interact and share ideas for the betterment of the industry.
By Edem Mensah-Tsotorme
Fashion
Sneakers: rainy season’s style essential
The rise in sneaker during the rains is not just about fashion, but also about necessity. Unlike sandals that leave feet exposed or leather shoes that easily soak, sneakers provide better protection against the unpredictable weather.
They keep feet dry, offer stronger grip on wet surfaces, and still allow wearers to express individuality through design and style.
The types of sneakers available today give wearers plenty of options to match both lifestyle and weather needs. Waterproof sneakers, crafted from weather-resistant materials, shield feet from the heaviest downpours.
Sneakers provide extra ankle coverage, making them perfect for wet and muddy areas. Lightweight canvas sneakers, when treated with water-resistant sprays, offer breathable comfort, while luxury designer sneakers bring a polished edge to rainy-day outfits.
Beyond variety, sneakers are versatile enough to be styled with almost anything. They pair effortlessly with jeans, casual dresses, skirts, and even semi-formal wear, proving that functionality does not have to cancel out fashion.
In a season where safety and comfort are just as important as appearance, sneakers strike the perfect balance.
For today’s fashion-conscious individual, sneakers are more than footwear; they are the rainy season’s ultimate companion, blending necessity with style in every stride.
By: Georgina Boadiwaa Ntim
Fashion
ATU students turn on style at fashion show
Elegance and style took centre stage as the final year students of the Department of Fashion and Textiles at the Accra Technical University (ATU) exhibited their designs at the National Theatre in Accra.
Amidst some soulful melodies, students cat-walked the runway with striking fusion of African prints, assorted fabrics drawing inspiration from themes like nature and cultural heritage.
Themed ‘Promoting African heritage: our pride, our passion’ the event saw 421 students showcasing not only a fulfilled academic requirement but also served as a platform to ignite creativity and innovation among students.
With a focus on encouraging budding designers to carve a niche for themselves, the event resonated with the spirit of originality.
Head of Department of Fashion and Textiles at ATU, Dr Emma Donkor, urged students to use fashion as a tool to tell their story in order to promote and preserve cultural identity.
By Linda Abrefi Wadie
