Entertainment
Jägermeister unveils new Meisters in Ghana
Jägermeister, the premium liquer brand known for its celebration of lifestyle, craftsmanship, and the art of mastering one’s life, is delighted to announce the unveiling of the Meisters Tribe in Ghana.
Handpicked from diverse creative fields, the Meisters Tribe consists of extraordinarily talented individuals who embody the Meisters Expression philosophy of “Do what you do masterfully and you can live by your own rules”.
These trailblazers have forged their unique paths to mastery and are now poised to lead and inspire others to live their best lives.
They include: British-Ghanaian afrobeats band, The Compozers; singer/songwriter, Efya Nokturnal; mobile disc jockey, iPhone DJ; dancer, choreographer and dance coach, Dancegod Lloyd; walking artist, Glenn Samm, and digital artiste and photographer, Josephine Kuuire.
According to the brand, these individuals were selected because they don’t just go with the flow; they stand firm in the face of adversity, break free from conventions, and express themselves unapologetically and will be the champions of its Meister Expression campaign in Ghana.
Speaking on behalf of the newly appointed Meisters, Nana ‘Pokes’ Ntorinkansah (The Compozers) said, “As artists and individuals, we are always looking for ways to express ourselves creatively. For us, it is about living our truths and inspiring a new generation of people to live unapologetically. We could not be more excited to be selected as members of the tribe and we hope that our partnership with the brand will lead us to new historic heights of growth and achievement.”
To launch the Meisters Expression Campaign, Jägermeister hosted the Meisters Expression Festival – a 2-day celebration of art, music, and culture that featured electrifying performances and art expressions from all the Meisters, including guest performances by Stonebwoy, Darkoovibes, Sefa, Young Jonn, Niniola, and DJs Baggio and TTB.
Jägermeister has disclosed that the Meisters, besides serving as brand collaborators, are actively engaged in developing some thrilling projects that will be announced in the upcoming months.
Jägermeister isn’t just a premium liquor brand; they’re committed to empowering their consumers to take charge of their lives and become masters of their own destinies. It’s time to live above the norm, embrace unconventionality, and master your craft like a true Meister.
Veteran Ghanaian musician Okyeame Kwame has announced a new initiative aimed at engaging teachers and students through music and creativity.
The award winning artiste in a social media post revealed that the “Clap Challenge” will begin this week, starting with schools across the country.
He explained that the challenge will require a teacher together with students to record a video of themselves singing his “Clap” song.
According to him, the video must be lively and engaging to stand a chance of winning.
He stated that participants must also post their videos on social media with permission from their school authorities.
They are expected to use the hashtag #clap4others and tag him on any social media platform.
He added that one teacher will be selected as a winner every week and will receive a cash prize of GH¢1,000.
He noted that the final decision on winners will be made by him.
The musician encouraged teachers and students to take part in the challenge, stressing that it is designed to promote creativity, unity and positive expression among young people in schools.
This follows a GHC100,000 support from businessman, Richard Nii Armah Quaye, who lauded the musician for composing a song which has the tendency to change society and help eschew jealousy.
By: Jacob Aggrey
Veteran Ghanaian actor, Fred Amugi, has been cast in the upcoming Pan-African television series, Kismet, where he will play the role of Chief Ademola, a wealthy and influential Yoruba patriarch.
The series, set for production in Abuja and other parts of Nigeria, brings together a diverse cast ensemble from Ghana, Nigeria, Cote d’Ivoire, South Africa, Cameroon, Kenya, and the United States.
A statement copied to the GNA in Accra said “It forms part of a broader effort to strengthen collaboration within Africa’s creative industry while positioning African stories for global audiences.”
Speaking on his involvement, Fred Nii Amugi, whose acting career spans more than four decades, described the role as a meaningful milestone.
“It is a proud moment for me at this stage of my career to be part of a Pan-African series,” he said.
“Playing a Yoruba character as a Ghanaian reflects something deeper about who we are as Africans. It reminds us that we are one people, connected beyond borders,” he indicated.
He added that his preparation for the role went beyond performance.
“As a Ghanaian of Ga heritage, I am taking time to study the historical and cultural links between the Ga and Yoruba people.
“I am learning about these connections so I can represent the character with truth and respect.”
“It is important that the world sees the shared identity that exists across our continent,” he noted.
Kismet is being developed as a high-quality thriller series with a Pan-African perspective, drawing talent from across the continent and the diaspora.
According to Nana Dwomoh-Doyen Benjamin, President of the African Chamber of Content Producers and production advisor for the project, the series represents the united image of Africa that is capable of contributing to the global creative economy.
“As part of building a Pan-African creative economy, Kismet is a call for Africans to come together and tell our stories as one people.
“We are also aligning this effort with the opportunities presented by the African Continental Free Trade Area (AfCFTA) to create a strong continental market for African content,” he underlined.
The producer of the series, Paul Joegad, emphasised the global ambition behind the project.
Based in the United States, Joegad noted that the production was designed to meet international standards while maintaining authentic African storytelling.
“We are leveraging diaspora networks and global experience to create a series that resonates across cultures,” he said.
“Our goal is to produce content that can stand on international platforms through quality and strong storytelling.”
He added that assembling the right team had been central to the project’s vision. Among those involved is Mawuko Kuadzi, a Casting Society of America (CSA) member and the first African to win an Artios Award in its 40-year history.
The producers say the series seeks to position Africa as a major player in global content, fostering international Pan-African partnerships. –GNA
