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Jobseekers to note: Cut high expectations, take personal branding seriously

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● Madam Benedicta Wugah

● Madam Benedicta Wugah

As the government continues to find ways of dealing with the increasing rate of youth employment, Leadership Coach and Motivational Speaker, Madam Benedicta Wugah, has come up with some useful tips for job seekers.

In a recent series dubbed: “Letter to Jobseekers,” she argued that high unemployment was not because “there are no jobs but because job seekers have high expectations.”

She has, therefore, outlined some useful tips and advised young people to, among other things, cut down on their expectations, enrich their Curriculum Vitae (CVs) and take personal branding seriously as they wait for their dream job to come their way.

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“What I have realised about jobseekers is that they have very high expectations of the kind of jobs they want after National Service. Their expectation is a company that gives them accommodation, car, clothing allowance, hospital allowance, therefore any job that does not offer them these things is not the right job.

“Cut your expectations and start from somewhere,” she said, in an article ‘intercepted’ by The Spectator early this week.

She further addressed the issue of some unemployed persons “expecting jobs from relatives,” — a phenomenon she believes has kept some people “waiting forever.”

She admitted that when family members connected their relatives to jobs, the employee tended to “misbehave” and eventually tarnish the reputation of the person who introduced them to the opportunity.

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“Don’t wait for relatives to connect you because you might wait forever. Go out there and search for your own jobs, she stressed and asked jobseekers not to present substandard CVs to potential employers.

“Some people completed school about five years ago and there is no work experience, no training, or skills acquisition. Employers employ those who will add value to their company.

The jobs you turn down waiting for a dream job could have been one to enrich your CV with a particular skill. Use the right format for your CV and, if possible, let an expert create it for you,” she noted.

Emphasising the importance of personal branding, she encouraged jobseekers to dress professionally and particularly asked ladies to be ‘moderate’ when applying make-up to attend a job interview.

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“Personal branding is key to your growth or getting a job. Your personal branding is what sells you out there.

“I wonder why [some] people attending corporate interviews wear slippers, sleeveless dresses, T-shirts, jeans, among others just because they hear it is a sales job. It does not cost much to dress well,” she stressed.

By Ernest Nutsugah

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Parliament marks 2nd edition of May Day 2026

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Ghana’s parliament has marked the 2nd edition of May Day 2026 under the theme “ Welcome Home”.

It was special day meant to celebrate the invaluable support of the workforce, recognizing the commitment, resilience, and contributions of workers to institutional growth and national development.

Delivering the message on behalf of the Speaker, the 1st Deputy Speaker, Bernard Ahiafor, described the theme as very apt, appropriate, and timely, noting that Parliament is more than a workplace, it is a shared home.

He emphasized that we cannot speak about work without speaking about people, reminding everyone that the true measure of our work is the well-being of our people.

He urged that our traditional clothing become an integral part of our everyday clothing, and that our local languages must become integral to our daily lives, interwoven into education and practiced at home.

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Referencing Standing Order 63, which captures the use of local language as optional in deliberations, he encouraged a renewed commitment to identity, saying it is significant that we “come home” and present who we are so future generations can inherit a story they can fully tell.

The Clerk, Mr. Ebenezer Ahumah Djietror, in his remarks commended officers for their dedication and devotion to duty, calling on them to go the extra mile and leave legacies.

Echoing the reminder that an unexamined life is not worth living, he described the event as an invitation to reconnect with our roots through cultural revival.

The Deputy Clerk, C&FMS, Dr. Gloria Sarku Kumawu, urged all not to forget their roots, the people behind the stories of ministries, industries, and the strides made both in-house and beyond.

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What began last year has now become a meaningful tradition, showcasing Ghanaian heritage, fostering unity, and encouraging innovation under the principle of diversity for unity and diversity for progress, she added.

The gathering brought together leadership, public officials, and staff across all levels, along with the media, standing as a unifying platform that honored service, celebrated culture, and reaffirmed a shared commitment to national development.

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Manhyia would serve as Ghana’s unifying force …Otumfuo assures on commemoration of 27 years on the Golden Stool

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A group of adowa dancers entertaining guests
A group of adowa dancers entertaining guests

The Asantehene, Otumfuo Osei Tutu II, last Friday celebrated his 27th enstoolment with a colourful and culture-rich ceremony at the Manhyia Palace in Kumasi, drawing a distinguished gathering of dignitaries from across Ghana and beyond.

Clad in splendid kente and adorned in rich traditional regalia, the dignitaries added colour and elegance to the occasion, as the palace grounds came alive with a vibrant display of Ghanaian culture.

Traditional drumming, dancing and symbolic rites underscored the deep-rooted heritage of the Ashanti Kingdom, captivating guests and reaffirming the value of tradition in modern society.

Speaking at a high-level Executive Gala organised by the Diaspora Affairs Office of the Office of the President in strategic partnership with the E ON 3 Group, the ‘World-Meets-in-Ghana’ gala, the Asantehene urged Ghanaians to guard against the divisive tendencies of partisan politics.

The event was to honour the Asantehene’s nearly three-decade reign under the theme ‘Advancing Peace and Sustainable Economic Development through Royal Vision’.

Otumfuo Osei Tutu II noted that such attitudes threatened the country’s long-standing values of unity, civility and brotherliness.

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He assured that Manhyia would continue to serve as a unifying force for the nation.

The celebration also featured the presentation of commemorative gold coins to notable national leaders, including the President, John Dramani Mahama, former Presidents John Agyekum Kufuor and Nana Addo Dankwa Akufo-Addo as well as Dr Mahamudu Bawumia, a former Vice President in recognition of their contributions to peace and national development.

By Spectator Reporter

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