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Should you turn your hobby into a business?

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Develop a solid business plan if you want to turn your hobby into a career

…continued from previous edition

This question isn’t always a straightforward one. Although there’s a lot to be said for doing what you love, turning your hobby into a career means a lot of hard work and sacrifice. Here are some questions to ask yourself while you’re deciding:

Do I have the time to dedicate to starting a business?

Going from a hobby to a profession is often going to take some work. As we explore in our open step on making your hobby your job, it takes time, planning, and a fair slice of luck to get your venture off the ground. You need to determine whether or not you can dedicate enough time to starting a business.

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Do I have the skills and know-how to make a living?

If your plan is to transition from pastime to profession, at least some of your income will need to come from your new business. You’ll need to be honest with yourself when assessing your abilities. Will customers pay for your product or service? And are you good enough to bring in a consistent source of income?

Can I balance a job and transitioning to a new career?

Often, a hobby becomes a side-hustle before it becomes a career. However, trying to balance the two can often be tiring. As well as working full-time, you’ll also need to plan your business, find potential clients, and practise your craft.

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Am I prepared to lose a pastime?

Ultimately, turning your hobby into a business means that you might lose your hobby as a pastime. Instead, you’ll have to spend time doing it to make a profit. Although this can still be enjoyable for many, it can take the shine of it.

If you are going to monetise your hobby, you should make sure that you have other pursuits in your life that you do purely for pleasure and relaxation. Sometimes, by turning everything into a side hustle, you can end up burning out.

Tips for turning your hobby into a career

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So, if you’re committed to making your pastime a professional endeavour and prepared for all that entails, you might be wondering where to get started. Of course, there are various ways you could go about it, and the below is just one such method:

  • Start with a business plan

One of the best places to start if you’re trying to convert your hobby into a career is to come up with a solid business plan for your idea. We’ve got a detailed guide on writing a business plan, so we won’t go into too much detail here.

Your plan should give you the vision, structure, and strategy for how you’re going to make your hobby into a money-making venture. It will help you identify the strengths and weaknesses of what you offer, as well as analyse the market you’ll be entering. You can check out our guide on how to start a business for more information.

  • Decide on your structure

One important decision to make fairly early on is what kind of structure your company will take. If you’re planning on being a freelancer and want the flexibility to make choices, you might consider registering as a sole trader. However, if you want to add credibility to your business and minimise your legal liability, a limited company could be a good option.

We’ve written in detail about business structure and registration, so it’s worth familiarising yourself with the various options available when you’re starting a business. And, of course, you can always start as a sole trader and build your way up to a corporate entity as time passes.

  • Start building your brand

If you’re thinking about hobbies that make money, you’ve probably already got an idea of brands that you might aspire to. Thinking about your own branding is, therefore, a crucial step in making the leap to being self-employed.

You can learn more about market analysis and reaching your target customers in our full guide. You can take our course on strategic brand management to find out how to build your brand identity and strategy.

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  • Develop an online presence

Digital marketing will likely play a significant role in helping you shape your new business. Being able to access an online audience means you can advertise and sell your product or service.

Whether it’s through techniques such as SEO and Google Ads or creating a strong brand presence on social media sites such as Instagram, there are many ways you can get your name out there. 

  • Create a marketing strategy

This point really ties together the previous ones. To ensure that you’re making a concerted effort across your branding and marketing activities, creating a marketing strategy is essential.

This article can give you the direction you need when it comes to getting your brand established in your niche. It will outline your approach to advertising and sales, ensuring you spend your money in the right places.

  • Reach new customers

One of the hardest things when transitioning from a hobby to a business is to find people willing to buy into your idea. Of course, branding, marketing and an online presence will all help with this. However, you’ll also need to think about other ways of reaching people.  

Whether it’s networking events, getting involved in local projects, or asking for referrals from your existing customers, there are various ways you can expand your user base and build business relationships. If you’re trying to turn a profitable hobby into a profitable business, you’ll need to reach lots of people.

  • Monitor your progress

When it comes to hobbies that make money and eventually become a business, there’s no defined timeline to work towards. You might start off having your hobby as a side hustle, gradually building towards a fully-fledged business.  Or you might take the plunge all at once. However, keeping tabs on your progress is essential.

As part of your business plan, you’ll set goals for your business. You can then measure your progress towards these aims, analysing what’s working well and what needs improvement. In doing so, you can figure out how you want your business to grow or whether you want it to be just a hobby once again.

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Final thoughts

Profitable hobbies certainly exist, and it’s possible to turn them into something more than a side-project. However, hobbies that make money often require a lot of time and dedication. Turning your hobby into a business involves risk and hard work, but it’s certainly an achievable goal.

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Features

Trigger-happiness and the human liver

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Ghana Police Logo

THE POLICE force has produced some of the country’s best dancers, but when it comes to shooting, I cannot vouch for all of Peter Nanfuri’s men. Most of them are excellent marksmen, but as for some, they whimsically believe that a warning shot must be targeted at a human jaw to make it effective. The shot must warn the jaw not to misbehave.

Coming back to dancing, I must stand at ease and doff my hat to the police force. I do not know whether Honourable Peter dances stylishly. But I have attended at least two parties organised by policemen and I was doubly impressed by the rare showmanship of inspectors, superintendents, commissioners, constables and all. I called a corporal friend aside and asked whether dancing was part of the syllabus at Police College.

Indeed, I was overwhelmed, even awe-inspired at the high quality of individual choreographic spins, jerks, twists and turns. As the climax approached at one such party, a sergeant, determined to steal the show, almost ‘took to flight’ in one of Sıkaman’s most celebrated choreographic exhibitions. Virtually airborne, he combined traditional dance styles with Pentecostal boogie and ended up break-dancing, triggering off a standing ovation.

But it was a lady corporal who finally sent the crowd into a frenzy. She did not only belly-dance; her body was vibrating as if it had been connected to electricity. It was a marvel. I have never been so much impressed in life.

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Actually, I do not know why police staff do not contest in national dance competitions. They can have a try at it, why not? Just like journalists planning to try their hands at boxing part-time, to supplement their income.

We’ve got some pen-pushers whom you could mistake for fierce welter-weights or formidable super-featherweight, Azumah Nelson type. We are also privileged to have a few southpaws and I’m thinking about getting into the heavyweight division and ask Kofi Coomson to be my sparring mate. The only problem is that I can’t guarantee the safety of his ribs, taking into consideration that he is not quite macho.

He’d have to ‘beef up’ before we meet.

Yes, returning to the palaver of the police, I must say unreservedly that some bad nuts are embarrassing the force. It is for very good reasons that the Police Administration is about to institute a special judicial tribunal to try its personnel who resort to rampant and careless use of firearms, to the extent that a warning shot into the air can mysteriously wind up someone’s liver.

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On many occasions, I have been surprised  because the police are well-trained and remember they once won a shooting contest, they beat the army and navy to second and third  places. So how come that some of them mishandle weapons so childishly as to cause injury when there should be no cause for it?

The Inspector-General of Police’s embarrassment is evinced in his words. He observes that various accidents resulting from now indiscriminate “stray” bullets and warning shot give the impression that the police aren’t properly, trained in weapons handling.

 “Members of the public have become so aggrieved and intolerant that they are not even prepared to listen to official explanations on how the accidents happened, “he said.

Well, until the police sort themselves out as to those who are hopelessly incompetent in handling weapons aim who are not, I do not think it would be prudent to make policemen use live ammunitions in public unless the situation really demands it. Other means of subduing recalcitrant are available – rubber bullets, blank shots, tear gas, etc.

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When tear gas was recently used at Legon during a students’ demonstration, it was quite effective in dispersing them.  I didn’t know student could run that fast on empty stomachs. Some did not eat breakfast before joining the demo, but when the tear gas came, they exhibited excellent footwork, taking off in Olympic fashion, Bravo!

In any case, the topic cannot be exhausted without reflecting on another aspect of the IGP’s speech at the opening of a refresher course for Police Inspectors. He noted that even if a police Officer suffers any form of death at the hands of a criminal in the course of protecting life and property, the tragedy of the policeman’s death does not evoke any sympathy whatsoever from the public.

I think that is a good point to ponder, and it brings into question the idea of self-defense on the part of policemen. Should a policeman, for instance, kill a criminal who is out to cause harm or death to him? It needs to be debated because both the policeman and the dangerous criminal have the right to life.

Anyhow, the embarrassment being caused to the IGP by some careless policeman is well expressed. The problem is that when a policeman fires a warming shot that causes injury, people do not blame only the policeman. They also blame the government. It is just like someone who blamed the government when his mother-in-law slapped him hard in the eye. I don’t know whether he wanted the government to receive the slap on his behalf.

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At any rate, customs officers who are also trigger-happy and misuse weapons in the performance of their duties will be sanctioned. In fact, they’ll be sacked! Sounds deterring isn’t it?

This article was first published on Saturday November 14, 1998

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Migrant health, wellbeing in Finland  

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Helsinki university central hospital

Today, I focus on the theme of mental health and wellbeing among Ghanaian migrants in Finland, a move away from the topic of personalities or groups and their accomplishments within the Ghanaian community in Finland that I have been writing on.

In recent times, I have been thinking about the mental health of Ghanaian (and other) migrant parents’ social environments and the impact on their children’s wellbeing in Finland.

According to research, childhood disadvantage is associated with adult psychological distress, although the role of behavioural risk factors around it may be unclear.

Mental health is a huge problem in the world, according to the World Health Organisation (WHO). Studies have also shown that maternal, paternal and parental distress (i.e. both maternal and paternal distress) are associated with reduced linear growth of the children.

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When things go bad, social child welfare interventions ensure that children are taken away (child removals) from the parent or parents for safe keeping.

In Finland, studies have examined how behavioural risk factors mediate the effects of childhood disadvantage on adult psychological distress. There is a correlation between parent and infant psychotherapy on maternal mental health and psychological functioning and children’s welfare. The question is: what is the situation with Ghanaian migrants and their health in Finland?

The focus of NGOs and migrant associations

The World Health Organisation (WHO) defines health as “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity” (see www.who.int).

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Finland has a very good healthcare delivery system and social services accessible to all residents in the country. Many migrants, including those in the Ghanaian community, are aware of these opportunities and are expected to take advantage of such chances.

As I wrote some time ago, a healthy migrant community is beneficial to the society as a whole. In Finland, public agencies, migrant associations and other non-governmental organisations (NGOs) have been giving health information in various channels— webinars, mass media (radio, TV, as well as the new media and others). Such actions are very helpful to the people.

It has been pointed out that factors that improve mental health and wellbeing must be supported. Migrants’ mental and general health or wellbeing are affected by many factors, including cultural ideas of health, illnesses, and the prevention, treatment and symptoms of illnesses (see www.thl.fi). 

Advocacy by the civil society sector

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I have recently been making inquiries about migrants’ health generally and wellbeing in Finland. Many people see the need for advocacy, to intensify education and create more awareness about health and wellbeing of migrants in Finland.

NGOs and other organisations as part of the civil society sector play a crucial role in supporting migrant health in Finland, completing public services by offering legal advice, mental health support, and specialized services for vulnerable groups. Such NGOs and social groups, including migrant associations, offer specialized support for migrant women, while others are involved in activities that address social exclusion issues that impact health.

Research and other reports indicate that NGOs and other social institutions advocate for the involvement of individuals and communities in health decision-making. It has been pointed out that migrants’ involvement in health decision-making requires explicit national policies that are implemented evenly across policy-making. 

Integration

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According to the Finnish health department, health and wellbeing are an important part of the integration process. Hence, it is accepted that factors to improve health and wellbeing must be supported.

Generally, migrant associations help the health authorities and formally create awareness among their members and other migrants, usually in collaboration with some Finnish institutions, and are thus an important tool for several migrants to be positively active and to get their interest and concerns heard.

As I wrote previously, the role of migrant associations acting as bridge-builders for the integration and inclusion of migrants through participation in the decision making process and by acting as a representative voice is highly appreciated in Finland.

The social media outlets have become an important means for disseminating information and it could be a key medium through which migrant groups or associations and other institutions could educate people.

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A positive outlook on the Finnish healthcare system

As I keep saying, Ghanaian and other African migrants in Finland generally have a positive mind and hope for the best in life. They know that the Finnish healthcare system, one of the best in the world, has a comprehensive healthcare service that caters for every resident in the country.

Migrants know that as residents they can count on and readily access good healthcare service delivery in Finland. All they need to do is to go for regular medical checks and counselling since early diagnosis is key in the treatment of any illness. Adhering to treatment at the hospital is the key. Assigning spiritual interpretations could be detrimental. Thank you!

GHANA MATTERS column appears fortnightly. Written in simple, layman’s terms, it concentrates on matters about Ghana and beyond. It focuses on everyday life issues relating to the social, cultural, economic, religious, political, health, sports, youth, gender, etc. It strives to remind us all that Ghana comes first. The column also takes a candid look at the meanings and repercussions of our actions, especially those things we take for granted or even ignore. There are key Ghanaian values we should uphold rather than disregard with impunity. We should not overlook the obvious. We need to search for the hidden or deeply embedded values and try to project them.

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With Dr Perpetual Crentsil

perpetual.crentsil@yahoo.com

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