News
Vlisco trains trade partners on digital marketing
- /home/u249204778/domains/spectator.com.gh/public_html/wp-content/plugins/mvp-social-buttons/mvp-social-buttons.php on line 27
https://spectator.com.gh/wp-content/uploads/2020/11/Trade-partners-and-Vlisco-executives-after-the-programme.jpg&description=Vlisco trains trade partners on digital marketing', 'pinterestShare', 'width=750,height=350'); return false;" title="Pin This Post">
- Share
- Tweet /home/u249204778/domains/spectator.com.gh/public_html/wp-content/plugins/mvp-social-buttons/mvp-social-buttons.php on line 72
https://spectator.com.gh/wp-content/uploads/2020/11/Trade-partners-and-Vlisco-executives-after-the-programme.jpg&description=Vlisco trains trade partners on digital marketing', 'pinterestShare', 'width=750,height=350'); return false;" title="Pin This Post">
Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.
The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.
Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.
Addressing them, Marketing Director of Vlisco Ghana,
Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.
Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.
“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.
According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.
“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.
On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.
He advised the retailers to tap into the space to improve their businesses.
At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.
Minister for Education Haruna Iddrisu has questioned why Ghana continues to import toothpicks despite having the resources to produce them locally.
Speaking in Parliament, Mr. Iddrisu, who previously served as Minister for Trade and Industry, said he feels ashamed that the country still depends on imports for such a basic product.
“I have been Minister for Trade and Industry before and I carry the shame. How come that in Ghana we cannot produce toothpicks and we have to import them?” he asked.
According to him, Ghana has enough resources to support local businesses to manufacture products such as toothpicks instead of relying on imports. He said the country should encourage private sector investment in manufacturing to create jobs and reduce dependence on foreign goods.
Mr. Iddrisu alleged that some people who received government support under private sector initiatives failed to use the funds for their intended purpose.
“If you want, Honorable Kojo, because you… I can’t go there. There are people who took money in the name of the private sector and said they were going to farm. That money never went to their farms. You know that,” he told Parliament.
On job creation, the Education Minister said he agreed with the views expressed by a colleague on the need to create more employment opportunities. However, he argued that the One District, One Factory (1D1F) programme did not provide the solution to Ghana’s employment challenges.
Mr. Iddrisu made the remarks during parliamentary proceedings while contributing to discussions on job creation and the country’s industrial development.
By: Jacob Aggrey
New Patriotic Party (NPP) communications officer, Dennis Miracles Aboagye, has dismissed reports linking him to an alleged GH¢55 million case, insisting that no such issue was raised during his detention by the Economic and Organised Crime Office (EOCO).
In a Facebook post after his release from EOCO custody, Mr Aboagye stated that at no point during his detention was he questioned about any GH¢55 million.
“For the records: There was no discussion of any GH¢55 million with me by EOCO. None,” he wrote.
According to him, he was detained for four days, a day after announcing his intention to contest for the position of National Communications Director of the New Patriotic Party.
Mr Aboagye alleged that false narratives were circulated about his arrest but expressed confidence that the truth would eventually prevail.
He thanked NPP supporters who demonstrated and called for his release, saying news of the protests reached him while he was in detention and encouraged him.
Mr Aboagye indicated that the support shown by party faithful strengthened his resolve and reaffirmed his commitment to serve the NPP.
He maintained that his detention had not discouraged him from pursuing his political ambition.
“If the intention was to break me, it has failed. If the intention was to scare me, it has failed spectacularly,” he stated.
Mr Aboagye expressed appreciation to his legal team, the leadership of the NPP and all supporters who stood by him throughout his detention.
He reiterated his determination to lead the party’s Communications Directorate, declaring that he remained “ready to win” and committed to what he described as the party’s mission to “command the narrative.”
By: Jacob Aggrey
