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Vlisco trains trade partners on digital marketing
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Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.
The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.
Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.
Addressing them, Marketing Director of Vlisco Ghana,
Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.
Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.
“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.
According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.
“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.
On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.
He advised the retailers to tap into the space to improve their businesses.
At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.
Over 20 structures built within the 50-metre buffer zone of the Kpeshie Lagoon at the Laboma Beach Resort in the La Dade-Kotopon Municipality were on Sunday demolished by the Greater Accra Regional Coordinating Council (GARCC).
Buildings such as single-unit semi-detached under construction and completed chalets at the resort were pulled down while portions of a newly constructed perimeter wall were also demolished. Read More
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About 120 golfers from clubs across Ghana participated in an 18-hole competition, dubbed ‘MTN 30th Anniversary CEO Invitational Golf Tournament’ held at the Achimota Golf Club on Saturday.
At the end of the hectic day, Frederick Semenu Duvor won the Men’s Group A event with 39 points, while Julienne Afi claimed the Ladies’ Group A title with the same score.
Yaw Mireku Jnr. won the Men’s Group B with an impressive 45 points, while Kous Louanges Mang took the Ladies’ Group B title with 38 points.
Kofi Mangesi won Men’s Group C with 40 points while Elorm R. Akuash Bonney claimed the Ladies’ version with 42 points.
In the Seniors Division, Jan Vogel emerged winner of the men’s category with 39 gross, while Helen Appah topped the ladies’ category with 44 gross.
Addressing participants, the company’s Board Chairman, Mr Ishmael Yamson, urged the company to approach its next phase with the same resilience, discipline and determination that have defined its success over the past three decades.
He drew a striking parallel between the game of golf and MTN Ghana’s three-decade journey, describing both as long games in which success depends less on one spectacular moment than on consistency, patience, judgment and the ability to recover from setbacks.
He said, golf had taught him a lesson that extended far beyond the fairways, thus, a round cannot be won on the first hole.
In golfing terms, he said, MTN Ghana had encountered its share of regulatory bunkers, competitive hazards and unexpected storms that had forced the company to pause, reassess and change its approach.
But those challenges, he suggested, were part of the journey rather than reasons to abandon it.
By Andrew Nortey
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