Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.

The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.

Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.

Addressing them, Marketing Director of Vlisco Ghana,

Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.

Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.

“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.

According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.

“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.

On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.

He advised the retailers to tap into the space to improve their businesses.

At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.