News
Vlisco trains trade partners on digital marketing
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Vlisco Ghana has organised a two-day masterclass on digital marketing to help empower their retailers to expand their digital footprint and engage in e-commerce in response to growing online customers demand.
The course model trained the retailers on basic knowledge in Social Media, the Strategic Planning Process, Best Practices in Social Media as well as a customised training on WhatsApp for Business.
Participants were provided with the basic skills to recover from the economic devastation emanating from the Covid-19 pandemic.
Addressing them, Marketing Director of Vlisco Ghana,
Reverend Stephen Badu, said, “there is no denying the impact the COVID-19 pandemic has had on our business partners. We are committed to supporting them to get through these difficult times,”.
Adding that they believe the masterclass will provide very useful tools, allowing them to establish a digital identity and presence in an easy and low-cost way.
“We shall continue to build their technical capacity while expanding their online visibility especially in these difficult times,” he said.
According to Rev. Badu, the digital space and social media for that matter had been driving a lot of conversations around the world in recent times, where people continued to turn to social media to share their experiences, information and to make purchasing decisions.
“This training is to help our retailers target these people and reposition themselves to weave into the new normal successfully”, the Marketing Director added.
On his part, National Sales Director of Vlisco, Cecil Evans-Chinery, noted that social media had become a part of everyone’s life and something that had also influenced their daily life.
He advised the retailers to tap into the space to improve their businesses.
At the end of the training, the retailers opened Facebook, Instagram and WhatsApp for business accounts.
Deputy National Women Organiser of the New Patriotic Party (NPP), Mimi Duah, has openly declared her support for Mavis Hawa Koomson as the next National Women’s Organiser of the party.
In a statement endorsing Hawa Koomson’s candidature, Ms Duah outlined four key reasons why she believes the former MP and Minister of State is best placed to lead the party’s women’s wing.
According to her, Hawa Koomson is a motherly figure who rose from the grassroots and is widely noted for her forgiving nature and ability to foster unity.
“She is a true grassroots mother who easily forgives, fosters unity, provides guidance and arbitrates to ensure all aggrieved party women are brought on board to ensure a unified women’s wing,” she stated.
Ms Duah also pointed to Hawa Koomson’s vast experience, having served as a Constituency Women’s Organiser, Member of Parliament and Minister of State, noting that the experience positions her to provide effective leadership as National Women’s Organiser.
She further described Hawa Koomson as capable of making the women’s wing resourceful, through her extensive network and business contacts, to lobby for logistics, training and financial support for women organisers at all levels.
Lastly, she said the NPP as an opposition party needs fearless, bold and assertive leadership at the women’s front to inspire regional, constituency and polling station women organisers as the party reorganises towards the 2028 elections.
“We need a Women’s Organiser who has been tested, who is bold, who understands grassroots women, and who can lead us to victory in 2028. Hon. Mavis Hawa Koomson is that leader,” she stressed.
By Edem Mensah-Tsotorme
News
Tourism, Culture and Creative Arts Minister inaugurates Ghana-Korea Heritage Project Steering Committee
Tourism, Culture and Creative Arts Minister, Abla Dzifa Gomashie, has inaugurated the Ghana-Korea Heritage Project Steering Committee to provide strategic oversight for a five-year programme focused on preserving Ghana’s heritage sites and strengthening their resilience to climate change.
The project will support climate-risk mapping, digital surveying and 3D modelling, joint research, capacity building, community engagement and modern monitoring technologies.
Korea is also providing specialised equipment, including drones, 3D scanners, digital microscopes, thermal imaging cameras and GPS survey instruments, to enhance Ghana’s capacity to scientifically assess, document and conserve heritage structures.
The partnership, which will run through 2030 and beyond, is expected to deepen Ghana-Korea cultural ties while promoting sustainable, technology-driven and climate-adaptive heritage management for future generations.
By Edem Mensah-Tsotorme
