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Use social media to promote products…women in business advised
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In order to reach a wider market and enhance income generation, women in business have been encouraged to explore the positive aspect of social media to market their products and services.
Although the social media had been exploited by some women to market negativity and defame the female gender through the promotion of nudes and promiscuity, Nana AdwoaKwegyirAggrey, Event Director at the Women’s Expo Ghana believe, businesses could harness the same medium to sell their businesses to the outside world.
The Director made this known at the first regional road show of the Women’s Expo at Wa in the Upper West Region where female business owners were given the opportunity to parade their products and services at a venue for marketing to residents.
Women’s Expo Ghana is the go-to consumer engagement and sales platform for women entrepreneurs and businesses that market product and services targeted at women and provides a cost-effective platform for both emerging and established women entrepreneurs to promote their businesses and create visibility for themselves.
Since its inception in October 2015, the Women’s Expo Ghana has hosted over 500 exhibitors and over 10,000 visitors and with the quest to expand its frontiers, was embarking on regional road shows across the country with the first in the Upper West Region.
Speaking on the theme “DgitALL: Innovation and Technology for Gender Equality,” MsKwegyir-Aggrey said technology was a driving force in today’s business world and it was used innovatively to expand businesses hence the need for women to embrace the platform to enhance their businesses.
“Everything we do now involves a bit of technology and as women entrepreneurs or businesswomen, it is important we are conversant with the basics of technology to conduct our day to day activities such as bank and payment transactions, researching and learning to improve upon our businesses”, she said.
She encouraged women entrepreneurs in the region to weather the storm and grow their businesses in order to engage many more younger women for enhanced livelihoods.
Adding his voice, the Chief Director at the Regional Coordinating Council, Mr Peter Maala said bringing women and other marginalised groups into technology would help creative solutions that metthe needs of women.
The four-day programme was used to interact with stakeholders in digital marketing for more awareness creation as well as health screening and education on reproductive health and responsible sexual behaviours.
From Lydia Darlington Fordjour, Wa
The Ghana Gold Board (GoldBod) has announced changes to how the purity of gold will be tested for local purchases, with the new rules taking effect from October 1, 2026.
The notice was issued today by the Compliance Directorate of the Ghana Gold Board.
Under the new arrangement, the Water Density method will only be used to give an indication of the purity of gold and will no longer serve as the final basis for determining its purity, price or payment.
In a compliance notice issued on September 28, GoldBod said X-Ray Fluorescence (XRF) testing would become the definitive method for determining the purity of gold doré purchased by the Board and its licensed buyers.
It explained that the applicable payment for gold would therefore be based on the purity determined through the XRF method.
However, GoldBod said where a licensed buyer is unable to use XRF due to genuine operational or logistical challenges, or where both the buyer and seller voluntarily agree to use the Water Density method, the gold would be purchased at a 0.7 percent purity discount.
The Board introduced a tolerance level for differences between successive XRF test results for the same gold or transaction.
According to the notice, the permissible difference between one XRF report and another must remain within plus or minus 0.1 percent.
GoldBod said any difference beyond that range would have to be verified before the transaction is completed or reported to the Board.
The new requirements apply to all aggregators and licensed gold buyers, who have been directed to ensure that they are fully prepared to comply with the changes by October 1.
GoldBod said the notice forms part of the terms and conditions of licences issued to aggregators and licensed gold buyers.
It warned that failure to comply with the new requirements would constitute a breach of the applicable licence conditions and could result in regulatory or enforcement action under the Ghana Gold Board Act, 2025 (Act 1140).
By: Jacob Aggrey
Investigative journalist Manasseh Azure Awuni has waded into the debate over government support for Ghanaian evacuees, describing complaints over the amount given as “nauseating entitlement.”
In a strongly worded post shared on Facebook, Manasseh argued that Ghanaians who were airlifted from South Africa after xenophobic threats should show gratitude rather than discontent.
“Some countries abandoned their people because they either did not care enough or they did not think it was economically wise to spend huge sums of money chartering planes and evacuating their people. Your country did not abandon you. It chartered aircraft and lifted you,” he wrote.
According to him, government spent huge sums to bring citizens home at a time when the country has pressing needs that could have been addressed with that money, but no one complained because “your life as a citizen is just as pressing.”
Manasseh said it was therefore worrying that after the evacuation and subsequent financial support from the state, some beneficiaries are complaining that the amount is not enough.
“Sir, some people need only 2000 cedis to start a business, but the state has not given them anything. Others worked and paid taxes while you were away, but have not received a pesewa from the state. Think about that,” he stated.
He added that while the frustration of losing opportunities abroad is understandable, the evacuation was not forced but was done to save lives.
He added that “We can sympathise with whatever opportunities you may have lost by returning home, but note that the government did not forcibly evacuate you. Your safety was paramount. You could have lost your life if the government had abandoned you.”
Manasseh warned that such complaints only fuel negativity in the political space.
“Your complaints will please a section of our society that lives in perpetual search of negativity with which to score cheap political points. But to the discerning people, it is a nauseating sense of entitlement,” he stressed.
He concluded with a call for appreciation “And whatever you have been given to ease your return is an added bonus. Appreciate it and pray for more. There’s a vast difference between a favour and an entitlement.”
By Edem Mensah-Tsotorme
