News
Use social media to promote products…women in business advised
- /home/u249204778/domains/spectator.com.gh/public_html/wp-content/plugins/mvp-social-buttons/mvp-social-buttons.php on line 27
https://spectator.com.gh/wp-content/uploads/2023/03/Ms-Kwegyir-Aggrey-and-RCD-right-inspecting-some-products-displayed-by-the-women-2.jpg&description=Use social media to promote products…women in business advised', 'pinterestShare', 'width=750,height=350'); return false;" title="Pin This Post">
- Share
- Tweet /home/u249204778/domains/spectator.com.gh/public_html/wp-content/plugins/mvp-social-buttons/mvp-social-buttons.php on line 72
https://spectator.com.gh/wp-content/uploads/2023/03/Ms-Kwegyir-Aggrey-and-RCD-right-inspecting-some-products-displayed-by-the-women-2.jpg&description=Use social media to promote products…women in business advised', 'pinterestShare', 'width=750,height=350'); return false;" title="Pin This Post">
In order to reach a wider market and enhance income generation, women in business have been encouraged to explore the positive aspect of social media to market their products and services.
Although the social media had been exploited by some women to market negativity and defame the female gender through the promotion of nudes and promiscuity, Nana AdwoaKwegyirAggrey, Event Director at the Women’s Expo Ghana believe, businesses could harness the same medium to sell their businesses to the outside world.
The Director made this known at the first regional road show of the Women’s Expo at Wa in the Upper West Region where female business owners were given the opportunity to parade their products and services at a venue for marketing to residents.
Women’s Expo Ghana is the go-to consumer engagement and sales platform for women entrepreneurs and businesses that market product and services targeted at women and provides a cost-effective platform for both emerging and established women entrepreneurs to promote their businesses and create visibility for themselves.
Since its inception in October 2015, the Women’s Expo Ghana has hosted over 500 exhibitors and over 10,000 visitors and with the quest to expand its frontiers, was embarking on regional road shows across the country with the first in the Upper West Region.
Speaking on the theme “DgitALL: Innovation and Technology for Gender Equality,” MsKwegyir-Aggrey said technology was a driving force in today’s business world and it was used innovatively to expand businesses hence the need for women to embrace the platform to enhance their businesses.
“Everything we do now involves a bit of technology and as women entrepreneurs or businesswomen, it is important we are conversant with the basics of technology to conduct our day to day activities such as bank and payment transactions, researching and learning to improve upon our businesses”, she said.
She encouraged women entrepreneurs in the region to weather the storm and grow their businesses in order to engage many more younger women for enhanced livelihoods.
Adding his voice, the Chief Director at the Regional Coordinating Council, Mr Peter Maala said bringing women and other marginalised groups into technology would help creative solutions that metthe needs of women.
The four-day programme was used to interact with stakeholders in digital marketing for more awareness creation as well as health screening and education on reproductive health and responsible sexual behaviours.
From Lydia Darlington Fordjour, Wa
Ghana Post on Tuesday launched the ‘Skool Box’ initiative, one aimed at supporting education and delivery services to students in Accra.
The initiative forms part of Ghana Post’s broader transformation agenda to diversify its services and provide innovative solutions to everyday challenges faced by Ghanaians.
Launching the initiative, the Managing Director of the company, Mrs Rita Sraha, said the idea was inspired by the practical difficulties students and parents often faced in transporting school items, particularly at the beginning of the academic term.
According to her, the increasing space constraints in schools also makes it difficult for students to carry large quantities of belongings with them, creating the need for parents to find alternative ways of sending additional items to their children.
Mrs Sraha said the initiative aligns with the broader national agenda of using digital technology and innovation to expand opportunities, improve public services and strengthen Ghana’s economic capabilities.
The Managing Director however, stressed that the success of the initiative would depend on Ghana Post’s willingness to listen to users, learn from experience and continuously improve the service.
Mrs Sraha explained that Ghana Post was gradually expanding beyond its traditional postal operations through partnerships and services in areas including last-mile delivery, agency banking, logistics and insurance.
She said the School Box Service was another example of how the organisation was using its institutional capabilities to develop solutions to practical challenges within communities.
The Acting Chief Commercial Officer of Ghana Post, Mr Benard Yaw Atta-Sonno, said the service was designed to provide convenient and reliable delivery of school-related items while creating new business opportunities within the education sector.
According to him, the company was also strengthening its focus on digitalisation, customer experience, strategic partnerships and data-driven commercial decision-making.
“Our objective is clear: to build multiple sustainable revenue streams around the assets and capabilities that Ghana Post already possesses, while developing new capabilities for emerging markets,” he said.
He explained that, in the short term, the initiatives were expected to increase transaction volumes, improve the digitalisation of the company’s network, attract new customer segments and generate additional revenue from services that complemented its traditional postal operations.
He noted that the School Box, in particular, provided an opportunity for Ghana Post to develop recurring business around the annual school cycle, while creating opportunities to cross-sell other logistics and delivery services.
The launch forms part of Ghana Post’s wider efforts to modernise its operations and position the company as a diversified logistics and service provider beyond its traditional postal business.
By Linda Abrefi Wadie
SKIP THE QUEUE, TAP THE NEWS
You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
Join our WhatsApp Channel: https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
The Ghana Education Service (GES) has asked heads of schools not to turn away newly admitted students or refuse to accommodate them over metal trunks or wooden chop boxes.
“These practices may impose unnecessary financial burdens on parents and guardians who may be unable to afford alternative storage containers prescribed by individual schools,” the GES said in a statement.
“All students admitted to boarding accommodation should be treated fairly and accommodated without discrimination based on their economic circumstances or ability of their parents or guardians to purchase a particular brand or type of personal effects.”
The statement, signed by Professor Mrs Smile Dzisi, the Deputy GES Director-General, comes after Management of the Service received reports that some senior high schools and senior high technical schools (SHS/SHTS) were turning newly admitted students or refusing to accommodate them because they brought metal trunks, wooden chop boxes or other personal storage containers to school.
Consequently, the GES has asked regional directors to inform all heads to desist from turning away or refusing admissions to duly admitted students solely on the basis of the type of trunk, chop box, or personal storage container they bought to school.
Provided the item was reasonably sized, safe and did not pose risk to the health, safety or welfare of other students, those students must not be refused accommodation, it added.
The statement said: “Any reported case of a duly admitted student being denied accommodation or turned away solely because of the type of trunk, chop box or personal storage container brought to school should be investigated and same reported to management.”
“Any head of SHS/SHSTS who flouts this directive shall be dealt with in accordance with the applicable standards, regulation and laws of the service.” –GNA
SKIP THE QUEUE, TAP THE NEWS
You can now read the Ghanaian Times and The Spectator newspapers from the comfort of your device via TimesNewsPlus.
Join our WhatsApp Channel: https://whatsapp.com/channel/0029VbBElzjInlqHhl1aTU27
