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Prof. Kobby Mensah’s leadership and sustainable tourism in Ghana – Noel Nutsugah writes
Renowned academic and political marketing expert Professor Kobby Mensah has been appointed by the President of the Republic of Ghana as the Chief Executive Officer of the Ghana Tourism Development Company (GTDC).
His leadership comes at an important moment when the tourism sector seeks innovative strategies to boost growth while preserving the country’s rich cultural and natural heritage.
One of the key philosophies that will shape his tenure is sustainable tourism—a vision that aligns with global best practices and Ghana’s long-term tourism objectives.
What is Sustainable Tourism?
Sustainable tourism refers to a responsible approach to travel and tourism that meets the needs of the present without compromising the ability of future generations to meet their own needs. It balances economic growth, environmental protection, and social well-being by minimising negative environmental impacts, such as pollution, deforestation, and over-tourism. It also helps preserve cultural heritage by ensuring that local traditions, customs, and historical sites are safeguarded. This will lead to economic inclusivity so that local communities benefit from tourism investments and employment opportunities.
What Prof. Kobby Mensah Brings to the Table
With his deep expertise in strategic tourism marketing, branding, and media relations, Prof. Mensah is expected to bring a fresh perspective to Ghana’s tourism sector. His leadership at GTDC will likely focus on branding Ghana as a Sustainable Tourism Destination and repositioning it as a leading eco-tourism and cultural tourism hub in Africa. He is also expected to develop strategic marketing campaigns that promote responsible tourism.
Another critical area he will likely focus on is community-centred tourism development, which ensures that local communities are actively involved in tourism projects by encouraging local entrepreneurship in the tourism value chain, like hotels, restaurants, tour guides, and artisanal businesses.
The venerable Professor is also expected to encourage eco-friendly infrastructure and investment by advocating for environmentally sustainable hotel and resort developments and supporting green initiatives such as waste management, clean energy, and conservation projects within tourism sites.
In the coming months, I look forward to several collaborations with government agencies, tourism operators, and international bodies to implement sustainable tourism policies to drive partnerships with investors who align with sustainability principles.
A New Era for Ghana’s Tourism Sector?
I am hopeful that under Prof. Kobby Mensah’s leadership, the GTDC is poised to advance Ghana’s tourism industry through responsible, community-driven, and eco-conscious strategies. His vision for sustainable tourism will not only attract visitors but also ensure that Ghana’s natural beauty, historical landmarks, and cultural legacy are preserved for future generations.
His appointment signals a progressive shift towards a tourism sector that prioritises both economic growth and environmental responsibility.
As Ghana continues to expand its tourism footprint, Prof. Mensah’s leadership could be a game-changer in positioning the country as a sustainable tourism model for Africa and beyond.
Member of Parliament for Kpandai constituency, Matthew Nyindam, has argued that he would have defeated the National Democratic Congress candidate if a rerun election had been held, insisting that his loss was a battle against the power of the state rather than a fair contest.
Nyindam explained that his legal challenge to the 2024 parliamentary election was based on irregularities in four polling stations.
He noted that his team expected the court to address those specific concerns, not to order a fresh election across the entire constituency.
According to him, the decision to rerun the election confirmed what he described as a long standing pattern of unfair conduct by the NDC in Kpandai.
He added that he anticipated the chance to appeal the ruling but was surprised when Parliament later declared his seat vacant.
Nyindam stressed that the declaration of the seat left him feeling unfairly treated.
He maintained that he won the election clearly and believed the process that followed was aimed at removing him from Parliament prematurely.
He further stated that the situation turned into a contest between himself and the state.
He explained that running against the full weight of government made the election difficult, as ministers, MPs, chief executives and other officials were actively involved in campaigning, with resources flowing into the constituency.
Despite these challenges, Nyindam expressed confidence in his political strength, stating that under normal circumstances he would have beaten his opponent comfortably.
He added that he ultimately left the outcome in the hands of God, believing that destiny would determine whether he returned to Parliament.
Nyindam concluded that although the experience was painful, he believes it will serve a greater purpose in his political journey.
By: Jacob Aggrey
Ashanti Regional Chairman of the New Patriotic Party, Bernard Antwi Boasiako, known as Chairman Wontumi, has admitted that the party did not achieve its desired results in the Ashanti Region during the 2024 general election but maintained that the region remained the party’s strongest support base.
Addressing the media after a post election review, Wontumi said the party quickly set up a regional committee to investigate the reasons for the loss and to propose solutions.
He explained that a subcommittee was tasked to study what went wrong and recommend ways to improve future performance.
According to him, the committee’s report highlighted both the party’s mistakes and areas that need improvement.
He noted that the party has taken lessons from the findings and is ready to make changes.
Wontumi stressed that he learns quickly and is committed to applying the recommendations.
He emphasized that despite not meeting expectations, votes from the Ashanti Region significantly contributed to the party’s overall national performance.
He explained that the region pushed the party to the final figures it recorded in the 2024 election and still produced more votes than any other region.
Wontumi added that a post mortem of the results would show that the Ashanti Region performed better than others, even though the party fell short of its target.
He described the region’s effort as commendable.
He said the party now understands what voters in the Ashanti Region expect and assured them that the NPP will engage them better and work to meet their needs in future elections.
By: Jacob Aggrey
