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Point of View: Ghanaian artistes have knack for live band music amidst COVID-19

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Necessity, they say, is the mother of invention, and clearly this is what has taken the Ghanaian music industry by storm in the midst of deadly coronavirus wreaking havoc around the world.

Since the outbreak of COVID-19 in Ghana, various measures have been taken by the government to help curb the spread of the virus. i.e ban on social gathering.

Though there has been some easing, it has not impacted the music scene significantly to open up for major concerts.

Shatta Wale

There is no denying the fact that concerts amongst other public events are the major sources of income for most Ghanaian artistes.

Due to the situation, there have not been a lot of events on the music scene, as artistes and their managements put in a lot of effort to change the status quo by shifting from the traditional concert model to charting new paths.

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As the nation adjusts to the new reality of life, a number of artistes and bands are connecting with their fans on live streaming platforms, exhibiting their  prowess and knack for live band music to help alleviate the uncertainty and fear instigated by the outbreak. 

It is established that music is a powerful means of connecting people, and the joy even becomes intense when it is’ enjoyed live.

Performing without an audience is certainly a little awkward, however,  these concerts were far from the normal miming the industry is noted for, as artistes have exhibited their prowess in live band music.

Kelvinboy

Many a time, Industry players complain of the lack of love for live band music among Ghanaian artistes.

The narrative has however, shifted in the wake of COVID-19, as the likes of, Samini, Stonebwoy, Shatta Wale, Wendy Shay, Edem, Eric Jeshrun, Joe Mettle, Akesse Brempong, Kelvyn Boy, M.anifest, Adina, Cina Soul, Efya, Wiyaala, Camidoh among others have rekindled hope in live band music in the country.

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Clearly, the virtual concerts are shaping up to be part of their business portfolio, with the hope of generating healthy income and engaging a geographically dispersed base of core fans.

It is my hope that this new normal will positively impact the music industry when COVID-19 is defeated, because a vibrant music economy drives value for countries in several important ways.

It cannot be underestimated that it fuels job creation, economic growth, tourism development and artistic growth, and strengthens a country’s brand. 

By Edem Mensah-Tsotorme

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Medikal urges Ghanaian musicians to prioritise financial security

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Ghanaian rapper Medikal has advised musicians to focus on building financial security rather than relying mainly on awards, shows and public recognition.

According to him, the difficult situations some senior musicians face after years in the industry should serve as a lesson to younger artistes.

Medikal made the comments on TikTok while sharing his thoughts on an interview involving veteran Ghanaian musician DJ Barosky, whom he claimed is currently homeless in the United Kingdom.

He expressed surprise at the situation, noting that he grew up listening to and admiring some of the senior musicians who influenced his generation.

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“Bro, right now, social media, I know if you tell which one be real or what be fake,” Medikal stated, questioning the reality of what people see online.

He argued that musicians should make money and put proper financial plans in place while they are active in the industry.

“If you be artist for this country, you for make money, collect money, put certain things in place,” he said.

Medikal stressed that awards and performances were important but should not replace financial planning.

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He encouraged artistes to be careful with their relationships and to understand that the entertainment industry is largely driven by money.

According to him, even friendships can change when a person’s financial circumstances change.

He therefore urged musicians not to become discouraged by financial losses but to remain focused on creating wealth.

“Make money. If you lose money, still collect money,” he advised.

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Medikal said the experiences of older artistes should encourage current musicians to take their finances seriously and prepare for life beyond their peak years in the entertainment industry.

By: Jacob Aggrey

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Miss Tourism Ghana princesses dazzle patrons at Regional Costume & Talent Night show

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Miss tourism queens on the runway

It was a night of colour, culture and creativity as Miss Tourism Ghana successfully held its Regional Costume & Talent Night in Accra.

The event drew fashion lovers, culture enthusiasts, and proud supporters who came out to witness Ghana’s beauty queens represent their regions on one grand stage. 

From the moment guests stepped in, the atmosphere was electric, ushering,

Okra, Zabe, Gina, Akpe, Sela, Afia,Asher and Ajua into the auditorium to mesmerize patrons.

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The blistering night, commenced with a breathtaking regional costumes rocked by contestants that told stories of Ghana’s traditions from, african print, kente, smock, batakari, beads and other indigenous fabrics.

 Each outfit with beautiful local accessories to match was paired with confidence, poise, and pride.

The night then shifted gears into the talent segment. The audience was treated to powerful performances traditional dance, spoken word, fashion, singing, and drama all centered on promoting Ghana’s tourism and heritage.

The judges were stunned with the various displays and passed favorable commentaries encouraging the contestants to keep giving their all.

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 Patrons left with unforgettable moments, and the contestants delivered to their expectations.

Organisers of Miss Tourism Ghana congratulated all the amazing participants who took part and urged them to forged ahead strongly before the grand final.

They also, encouraged families and friends to keep their favourite in the competition through their campaigns and votes.

The search for Ghana’s next tourism ambassador is officially on, and the competition is getting tighter with each stage.

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Beyond the glamour, Miss Tourism Ghana continues to use the platform to market Ghana’s tourist sites, culture and hospitality to the world. 

The Regional Costume & Talent Night served as both entertainment and education, reminding Ghanaians of the beauty in our diversity.

By Edem Mensah-Tsotorme 

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