Entertainment
My luxurious lifestyle is to make me an expensive brand – King Promise
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Known for his luxurious lifestyle, King Promise has revealed the motivation behind the lifestyle that runs into thousands of dollars.
In an interview on the Delay Show which was monitored by The Chronicle, King Promise revealed that the luxurious lifestyle is to make him an expensive brand so that nobody takes him for granted as an Artiste.
He cited his customized necklace stating that it costs a little more than $10,000 while his diamond earrings were bought “at exactly $2,000.”
His responses aroused curiosity as Delay asked if he has a house of his own.
“The cost of these items sums up to about US$50,000. You have other expensive things you wear. Do you have plans of buying a house soon?” she asked.
In his answer, King Promise said: “I don’t know if I have to say this but I’m already working on stuff. I’m building a house.”
“So, the $50,000 can’t complete the house?” Delay inquired to which King Promise responded “Nope”, adding, “you need to see the house I’m building.”
“When you see me and I pull up in a Range Rover, you know that you can’t mention some price to me. Out of respect, for how I carry myself and my brand; I’m an expensive brand. I’m not bragging; I’m just saying” King Promise added.
Delay established that her question was on the premise that some have, on the back of the reports of his luxurious lifestyle predicted he would become a pauper and beg for money as done by some showbiz personalities.
On how such comments make him feel, King Promise said: “I’m a very optimistic person. I know where I come from, I use my head when I’m doing anything. If I didn’t have much in my account to buy these things, I wouldn’t do it. I won’t spend all my savings to impress people I might not know who is just on the internet.”
Source: thechronicle.com.gh
Budding Ghanaian Reggae Gospel artiste Bia Dela is set to host an exclusive listening party for her upcoming single titled ‘JESUS’.
The event is slated for Friday, September 25, at 3:00 PM at the Sunlodge Hotel in Accra.
At the ceremony, Bia Dela will open up about her music journey, her faith, career, and the inspiration behind her unique Reggae Gospel sound.
She is expected to share her experiences as a musician, her transition into Reggae Gospel, the message behind her music, and what fans should expect from the new single.
According to the artiste, she is optimistic that ‘JESUS’ will make a significant impact in the gospel space and beyond.
Bia Dela says she believes she has what it takes to contribute immensely to the growth of the Ghanaian music industry.
The song will be available on all digital stores after the exclusive listening.
By Edem Mensah-Tsotorme
Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.
The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.
“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.
Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.
The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.
