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Jobseekers to note: Cut high expectations, take personal branding seriously
● Madam Benedicta Wugah
As the government continues to find ways of dealing with the increasing rate of youth employment, Leadership Coach and Motivational Speaker, Madam Benedicta Wugah, has come up with some useful tips for job seekers.
In a recent series dubbed: “Letter to Jobseekers,” she argued that high unemployment was not because “there are no jobs but because job seekers have high expectations.”
She has, therefore, outlined some useful tips and advised young people to, among other things, cut down on their expectations, enrich their Curriculum Vitae (CVs) and take personal branding seriously as they wait for their dream job to come their way.
“What I have realised about jobseekers is that they have very high expectations of the kind of jobs they want after National Service. Their expectation is a company that gives them accommodation, car, clothing allowance, hospital allowance, therefore any job that does not offer them these things is not the right job.
“Cut your expectations and start from somewhere,” she said, in an article ‘intercepted’ by The Spectator early this week.
She further addressed the issue of some unemployed persons “expecting jobs from relatives,” — a phenomenon she believes has kept some people “waiting forever.”
She admitted that when family members connected their relatives to jobs, the employee tended to “misbehave” and eventually tarnish the reputation of the person who introduced them to the opportunity.
“Don’t wait for relatives to connect you because you might wait forever. Go out there and search for your own jobs, she stressed and asked jobseekers not to present substandard CVs to potential employers.
“Some people completed school about five years ago and there is no work experience, no training, or skills acquisition. Employers employ those who will add value to their company.
The jobs you turn down waiting for a dream job could have been one to enrich your CV with a particular skill. Use the right format for your CV and, if possible, let an expert create it for you,” she noted.
Emphasising the importance of personal branding, she encouraged jobseekers to dress professionally and particularly asked ladies to be ‘moderate’ when applying make-up to attend a job interview.
“Personal branding is key to your growth or getting a job. Your personal branding is what sells you out there.
“I wonder why [some] people attending corporate interviews wear slippers, sleeveless dresses, T-shirts, jeans, among others just because they hear it is a sales job. It does not cost much to dress well,” she stressed.
By Ernest Nutsugah
The Diaspora Affairs Office at the Office of the President has hosted a delegation of African diaspora women who are in Ghana ahead of a planned Presidential Conferment of Citizenship ceremony.
The Director of Diaspora Affairs, Kofi Okyere Darko, explained in a Facebook post that the visit was a gesture of appreciation by the delegation to the Government of Ghana for its continued efforts to reconnect Africans in the diaspora with their ancestral homeland.
He indicated that the ceremony, scheduled for next Monday, will officially grant Ghanaian citizenship to members of the delegation as part of the country’s broader engagement with the African diaspora.
The delegation was led by Erica Bennett, Founder of the Diaspora Africa Forum.
According to Mr Okyere Darko, her years of advocacy have played an important role in strengthening ties between Africa and people of African descent living abroad.
He noted that the group’s journey towards citizenship represents not only a legal process but also a cultural and spiritual return to their roots.
Also present at the meeting was Natalie Jackson, an attorney who is also expected to receive Ghanaian citizenship during the ceremony. She works closely with renowned civil rights lawyer Ben Crump.
Mr Okyere Darko emphasised that Ghana remains committed to strengthening relationships with the African diaspora and promoting unity, identity, and shared heritage among people of African descent worldwide.
By: Jacob Aggrey
Ghana Tourism Authority is leading Ghana’s participation at ITB Berlin, which opened in Berlin with a vibrant national pavilion highlighting Ghana’s rich cultural heritage, tourism destinations and investment opportunities.
March 5 has been designated as Ghana Day, a special platform to promote Ghana’s languages, cuisine, Kente, festivals and business prospects to the global tourism community. The stand has already drawn strong interest with traditional arts and crafts displays, immersive multimedia presentations and popular Ghanaian snacks.
Seven private-sector players are exhibiting alongside government officials as part of efforts to deepen trade partnerships, expand market access, and attract investment across the hospitality, heritage tourism, ecotourism, and creative arts sectors.
Ahead of the official opening, the Ghana delegation also engaged young Ghanaian investors in Germany in collaboration with V Afrika-Verein and the Ghana Embassy, strengthening diaspora investment linkages and highlighting opportunities within the tourism value chain.
Ghana’s coordinated presence at ITB Berlin 2026 reinforces its strategy to position the country as the Gateway to Africa and a competitive destination for leisure travel and global investment.
