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Irvine Partners, Africa’s leading independent agency, announces German expansion and launches dedicated Travel & Tourism Division
Irvine Partners, the leading independent creative communications agency in Africa, today announced the opening of its second European office in Stuttgart, Germany. This expansion coincides with the launch of a dedicated travel and tourism division within the agency.
Established in South Africa in 2010, Irvine Partners has grown its pan-African network, with wholly owned offices in Kenya, Ghana, and Nigeria. In late 2020, the agency expanded its international reach with the opening of its London office which is now the group’s headquarters.
The decision to launch the German office alongside a dedicated travel and tourism division is a natural evolution for Irvine Partners.
“Germany and the UK are two of the biggest source markets for tourism into Africa,” says Rachel Irvine, CEO and founder of Irvine Partners. “Given our deep understanding of the continent, its cultures, and its people, Irvine Partners is perfectly positioned to showcase the best of African hospitality, lifestyle and tourism products to these key markets,”they revealed.
Leading the Irvine Partners team in Germany will be Monika Scheel-Kassai, a seasoned communications professional with over a decade of experience in the German media and PR sectors.
“Driving Irvine Partners’ expansion into Germany is a career highlight and a challenge I can’t wait to take up,” says Scheel-Kassai.
“Africa is a continent with a rich tapestry of cultures, stunning landscapes, and unforgettable experiences. I am excited to leverage Irvine Partners’ vast African expertise and creative storytelling to showcase some of the continent’s best hotels, lodges, vineyards, and attractions to the German media and public,” she noted.
Hitting the ground running with key clients
Irvine Partners Germany has already secured partnerships with several key travel and tourism clients, including the iconic Kruger Gate Hotel, situated minutes from South Africa’s world-renowned Kruger National Park.
“Irvine Partners has been our longstanding communications partner across Africa and the United Kingdom for many years,” says Anton Gillis, CEO of Kruger Gate Hotel.
He added that “It naturally made perfect sense to appoint them as our partner for the German market. As a client, I value having one team that understands my business from the ground up. The economies of scale this offers and the unparalleled reach this team brings to the table are invaluable to a business like mine.”
Joint venture with the public
This expansion into Germany will be undertaken as a joint venture with established German communications, influencer, and social media agency, the public. Both Irvine Partners and the public are members of PRWA, the global network for independent agencies.
“the public has been on the ground for more than 19 years and knows the local market inside out,” Irvine says of the decision to launch as a joint venture “This means we can offer our clients exceptional value and market insight from day one, leveraging the public’s established relationships and expertise, combined with Irvine Partners’ Africa-specific specialist insights.”
Shared values and opportunity
Christian Josephi, CEO of the public, echoes these sentiments.
He said,“We are delighted to be going into partnership with Irvine Partners,” he says. “Our values are aligned, and the potential for Irvine Partners to introduce German clients to the African media landscape is equally compelling. Together, we can create truly unique and impactful campaigns that bridge the gap between Africa and Europe.”
With a presence in both the UK and Germany, Irvine Partners is well-placed to bridge the gap between African tourism entities and European travellers.
The agency’s deep understanding of African travel destinations and its proven creative communication expertise will allow Irvine Partners to develop and execute targeted campaigns that resonate with European audiences.
Ghana’s First Lady, Lordina Mahama, has made a generous donation to the country’s national female Under-17 and Under-20 teams – Black Maidens and Black Princesses- as they continue preparations for major international assignments.
The donation, made on Friday, May 22, was presented on behalf of the First Lady by the Minister for Gender, Children and Social Protection, Agnes Naa Momo Lartey, at the GFA Technical Centre in Prampram.
The gesture forms part of efforts to motivate and support Ghana’s young female footballers as they prepare to represent the country on the international stage.
The donation included essential food items and toiletries aimed at supporting the welfare and well-being of the players and technical teams.
The donation included cartons of Milo, T-rolls, soft drinks, toiletries, and a range of essential supplies aimed at supporting the welfare of the players, enhancing camp conditions, and easing preparations ahead of their respective assignments.
The Black Maidens are currently engaged in preparations for the FIFA U-17 Women’s World Cup qualifiers and are set to take on Liberia women’s national under-17 football team in the second-leg encounter in Liberia this weekend.
Meanwhile, the Black Princesses have already secured qualification to the FIFA U-20 Women’s World Cup after overcoming Uganda in the qualifiers, extending Ghana’s remarkable record to eight consecutive appearances at the tournament.
The donation by the First Lady was expected to boost morale within both camps while reinforcing national support for the young female footballers who continue to make the country proud.
The prosecution has officially rested its case in The Republic v Solomon Asamoah & Another, the high-profile legal battle commonly referred to as the “Sky Train” case.
The Deputy Attorney General Justice Srem Sai announced the development, praising the state’s team of hard-working prosecutors for successfully anchoring the state’s evidence before the High Court.
The criminal trial centers on the former Chief Executive Officer and the former Board Chairman of the Ghana Infrastructure Investment Fund (GIIF).
The duo stands accused of illegally authorizing and paying out US$2 million to a foreign company without obtaining board directives or other mandatory statutory approvals.
State investigators have confirmed that the disbursed millions cannot be found.
Following the closure of the prosecution’s case, the accused persons moved the court for an opportunity to file a submission of no case.
The presiding judge granted the application, ordering the defense to submit their arguments by June 8.
The outcome of the June 8 filings will decide the fate of the trial:
With this, if the judge finds the defense’s submission convincing, the accused will be acquitted and discharged however, If the judge dismisses the submission, the court will order the accused officials to take the stand and explain why they should not face prison sentences.
By Edem Mensah-Tsotorme
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