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Avonsige: The intersection of fashion and culture
As I speak to Avonsige Ayinemi Augustina, the visionary CEO and Creative Director of AVONSIGE, she passionately shares her journey with me.
Her voice carries both confidence and warmth, mirroring the essence of her designs yet deeply rooted in culture.
“Fashion for me, is more than just clothing,” she told me. “It is a language, a way of expressing identity, and a bridge that connects our past, present, and future. Every piece I create tells a story, and that story begins with Ghana.”
Her love affair with fashion began as a teenager when she was captivated by an avant-garde show that left an indelible mark on her creative spirit.
“I knew then that I wanted to design unforgettable pieces of garments that leave an impact long after they are worn,” she added.
Encouraged by her supportive parents, she pursued visual arts and textiles, laying the foundation for AVONSIGE, a brand that has since become synonymous with elegance, cultural appreciation, and innovation.
She explains that, AVONSIGE is not just about garments, but rather a gateway into Ghanaian culture, with a signature aesthetic that merges pristine whites with rich indigenous textiles.
Again, she said that people have to see Ghanaian smock and kente, fabric and wear them with pride, knowing that each weave carries centuries of history.
She beams as she described her mission of creating a safe space to understand and appreciate the Ghanaian lifestyle and traditions as the country celebrate Ghanaian heritage month.
Fashion should be a conversation starter, a way to carry our history with us. When you wear AVONSIGE, you are not just wearing fabric; you are wearing the soul of Ghana.”
She paused, then added, “To know our attire is to know our worth.”
Avonsige takes immense pride in sourcing authentic fabrics from the Upper East Region of Ghana. “Our styles and textiles are deeply rooted in the craftsmanship of northern Ghana,” she told me. “From the intricate handwoven smocks to the vibrant kente, each fabric carries the legacy of our ancestors, and we ensure that authenticity is preserved in every piece,” she indicated.
Avonsige’s passion for storytelling is evident in every project she undertakes. “I wanted to push beyond the runway,” she said, eyes alight with excitement.
Her commitment to preserving Ghanaian narratives through fashion is unwavering. “Every stitch, every pattern has meaning,” she noted. “That’s the beauty of our craft – it is a living, breathing testament to who we are.”
Beyond luxury and aesthetics, AVONSIGE is deeply rooted in philanthropy. “Fashion should not only inspire but also uplift,” she tells me. Through her annual initiative, AVONSIGE Runway for a Cause, she recreated original designs into Christmas outfits for orphans and underprivileged children in northern Ghana.
“This is something very close to my heart,” she said with a softening voice. “It is my way of giving back, of ensuring that every child feels valued and beautiful.”
As our conversation draws to a close, Avonsige leaves me with a profound thought: “Fashion is not just about what we wear – it is about the stories we carry, the heritage we embrace, and the future we envision.”
Through her passion, creativity, and unwavering dedication, Avonsige Ayinemi Augustina has turned AVONSIGE into more than just a brand. It is a movement, a celebration of culture, elegance, and purpose.
Join her on this extraordinary journey where fashion is more than a trend, it is a lifestyle, a cultural bridge, and a force for change.
By Geoffrey Buta
The Vice Chancellor of the Pentecost University, Apostle Professor Kwabena Agyapong-Kodua, is advocating an intentional conversation about the development and education of the boy child in creating stronger families and societies.
According to him, the boy child must not be ignored in conversations on leadership, education, family stability and national transformation because they are key to national development.
“There is a reason why a boy child must not be denied opportunities like education; he is a future leader. When boys are trained well, society becomes safer and stronger,” he stated.
Apostle Prof. Agyapong-Kodua made the remark at a forum organised by the Church of Pentecost Schools Outreach Ministry in Accra to observe the International Day of the Boy Child observed on May 16.
It was held in collaboration with the Pentecost Men’s Ministry and the Ghana Education Service (GES), and under the theme: ‘Flourish and Thrive: Investing and Unleashing Boys for Strong Families and Communities.’
Leading the discussion, the Pentecost University Vice Chancellor warned that poor mentorship, declining in education, harmful social media influences and emotional neglect have made a lot of young boys vulnerable.
With a lot of the attention switching to the girl child, the boy child, he said was confronted with many challenges including violence, substance abuse, educational decline, emotional neglect and the absence of positive role models.
According to Apostle Prof. Agyapong-Kodua, he noted that boys were turning to social media for direction due to the absence of fathers and mentors to help shape their lives.
“If we are not intentional, social media will mentor our children for us. We are not saying they should not use social media, but they should be guided to access the right information to excel in life,” he stated.
Prof. Agyapong-Kodua urged society to encourage boys to become creators of technology rather than mere consumers.
Contributing, Madam Gifty Asiedu, Director of the Girls’ Education Unit at the GES Headquarters, said the service remained committed to ensuring that no child was left behind, adding that, “supporting the boy child should not come at the expense of progress made in girl-child education.”
“If you focus intentionally on one gender and neglect the other, you create a societal problem,” she underlined.
She said the GES had observed some decline in boys’ retention in school, although the gap between boys and girls was not yet too wide.
“Over the years, attention has been focused on the girl child and we have seen the benefits. However, data now show that the statistics concerning the boy child continue to decline,” she indicated.
She explained that the service was implementing gender-responsive education to ensure that classroom teaching addressed the needs of both boys and girls equally.
Elder Barima Acheampong Sarpong II, Deputy Director of the Pentecost Men’s Ministry and Chief of Asante Asaman in the Ashanti Region, said society needed to critically examine the plight of boys.
“As we celebrate the International Day for the Boy Child, I urge every man to identify one boy child, find out how he is doing and dedicate some time to mentoring him,” he explained.
The programme, attended by educators, church leaders and policymakers, was the second edition following a partnership initiated last year between the Schools Outreach Ministry, the Pentecost Men’s Ministry and the GES.
It sought to improve school enrolment, completion rates and learning outcomes among boys so they could grow into responsible men who would build strong families and communities.
By Esinam Jemima Kuatsinu
Candidates that wrote the 2026 Basic Education Certificate Examination (BECE) in Ho Municipality are hopeful of obtaining good grades to make everyone especially their parents and the Regional Minister proud.
The candidates said they had so far sat the examination with focus and integrity after a call from Mr James Gunu, Regional Minister to avoid examination malpractice saying, they expected great performance upon release of results.
Mr Gunu, at the start of this year’s BECE delivered the message during a monitoring visit to some centres in the municipality including Ho Kpodzi EP Basic A School, Mawuli School, Mawuko Girls Senior High School (SHS), and Kabore School.
He urged the candidates to rely on hard work and discipline, warning that shortcuts could jeopardise their future.
“Stay focused and give your best in this year’s BECE – your determination and hard work will pay off. Avoid shortcuts and examination malpractice; integrity matters just as much as success,” he said.
The Minister, accompanied by the Ho Municipal Chief Executive, the acting Volta Regional Director of Education, and the Ho Municipal Director of Education, encouraged candidates to view the exam as a foundation for their academic journey and to celebrate responsibly after the final paper, commending parents, guardians, teachers, and officials of the Ghana Education Service for their support in preparing the candidates.
Candidates at some of the centres Ghana News Agency visited, echoed the call for honesty and high standards.
At Kabore School, Ms Francisca Atsu of Sokode Lokoe MA Basic School said, “The Regional Minister was here earlier to speak to us and also to encourage us. We’ve done our best. I assure him that we will make him and our parents proud.”
At Taviefe SHS Centre, Ms Valentina Sakpla of Taviefe R.C Basic School added, “We are expecting good results to make everyone proud and for our own good.”
Mr David Dotse, Supervisor at Kabore School, hosting 11 schools, with a standby ambulance on site to cater for any health emergency, reported smooth proceedings. –GNA
