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Avonsige: The intersection of fashion and culture
As I speak to Avonsige Ayinemi Augustina, the visionary CEO and Creative Director of AVONSIGE, she passionately shares her journey with me.
Her voice carries both confidence and warmth, mirroring the essence of her designs yet deeply rooted in culture.
“Fashion for me, is more than just clothing,” she told me. “It is a language, a way of expressing identity, and a bridge that connects our past, present, and future. Every piece I create tells a story, and that story begins with Ghana.”
Her love affair with fashion began as a teenager when she was captivated by an avant-garde show that left an indelible mark on her creative spirit.
“I knew then that I wanted to design unforgettable pieces of garments that leave an impact long after they are worn,” she added.
Encouraged by her supportive parents, she pursued visual arts and textiles, laying the foundation for AVONSIGE, a brand that has since become synonymous with elegance, cultural appreciation, and innovation.
She explains that, AVONSIGE is not just about garments, but rather a gateway into Ghanaian culture, with a signature aesthetic that merges pristine whites with rich indigenous textiles.
Again, she said that people have to see Ghanaian smock and kente, fabric and wear them with pride, knowing that each weave carries centuries of history.
She beams as she described her mission of creating a safe space to understand and appreciate the Ghanaian lifestyle and traditions as the country celebrate Ghanaian heritage month.
Fashion should be a conversation starter, a way to carry our history with us. When you wear AVONSIGE, you are not just wearing fabric; you are wearing the soul of Ghana.”
She paused, then added, “To know our attire is to know our worth.”
Avonsige takes immense pride in sourcing authentic fabrics from the Upper East Region of Ghana. “Our styles and textiles are deeply rooted in the craftsmanship of northern Ghana,” she told me. “From the intricate handwoven smocks to the vibrant kente, each fabric carries the legacy of our ancestors, and we ensure that authenticity is preserved in every piece,” she indicated.
Avonsige’s passion for storytelling is evident in every project she undertakes. “I wanted to push beyond the runway,” she said, eyes alight with excitement.
Her commitment to preserving Ghanaian narratives through fashion is unwavering. “Every stitch, every pattern has meaning,” she noted. “That’s the beauty of our craft – it is a living, breathing testament to who we are.”
Beyond luxury and aesthetics, AVONSIGE is deeply rooted in philanthropy. “Fashion should not only inspire but also uplift,” she tells me. Through her annual initiative, AVONSIGE Runway for a Cause, she recreated original designs into Christmas outfits for orphans and underprivileged children in northern Ghana.
“This is something very close to my heart,” she said with a softening voice. “It is my way of giving back, of ensuring that every child feels valued and beautiful.”
As our conversation draws to a close, Avonsige leaves me with a profound thought: “Fashion is not just about what we wear – it is about the stories we carry, the heritage we embrace, and the future we envision.”
Through her passion, creativity, and unwavering dedication, Avonsige Ayinemi Augustina has turned AVONSIGE into more than just a brand. It is a movement, a celebration of culture, elegance, and purpose.
Join her on this extraordinary journey where fashion is more than a trend, it is a lifestyle, a cultural bridge, and a force for change.
By Geoffrey Buta
Ahyiresu and Abofrem, two quiet communities in the Atwima Mponua District, have been shaken to the core by a chilling midnight drama that reads like a nightmare.
A pastor and a young mother stand accused of attempting to bury a five‑month‑old baby girl alive, a crime that has ignited outrage and disbelief across the township.
According to police, Apostle Richmond Akwasi Frimpong, 36, Head Pastor of the Anointed Grace Prayer Ministry at Kuffour Camp, conspired with his uncle Emmanuel Appiah, 53, and the child’s mother, 23‑year‑old Beatrice Agyapomaa, to dispose of the infant, Anaya Achiaa, under the cover of darkness.
A fourth suspect, Emmanuel Donkor, remains on the run.
The suspects were caught near a refuse dump around 10 pm on April 9, 2026, after a vigilant resident, Akwasi Twezor, noticed their suspicious movements.
When confronted, they claimed the child was already dead and had palace approval for burial. But Twezor’s instincts proved right—the baby was still alive, gasping faintly for breath.
Chief Linguist, Nana Yaw Badu, later confirmed that Frimpong had misled him earlier in the evening, securing permission for burial by falsely declaring the child dead.
The infant was rushed to the Abofrem Clinic, where she is now responding well to treatment. Police described her as “very beautiful.”
Assistant Superintendent of Police (ASP) Evelyn Yitamkey, Commander of DOVVSU in Bibiani, confirmed that the suspects have been provisionally charged.
Frimpong faces attempted murder and conspiracy charges, while Agyapomaa and Appiah are charged with conspiracy and abetment.
They were remanded by the Bibiani Circuit Court, presided over by Judge Frank Asiedu Nimako, to assist investigations.
The docket has been forwarded to the Attorney General’s Department for advice, ASP Yitamkey indicated.
The attempted crime has provoked fury among residents, many suspecting ritual motives aimed at bolstering the pastor’s influence.
Crowds attempted to attack the suspects outside court, but police intervention prevented mob justice.
The Assembly Member for Ahyiresu, Yusuf Suleiman, has assured residents that justice will be pursued swiftly.
From Kingsley E. Hope, Kumasi
The forecourt of the African University of Communications and Business (AUCB) in Accra came alive on Friday with colour, creativity and innovation, as Level 300 students transformed the space into a lively exhibition of ideas.
Under the theme “Building meaningful brands beyond the logo,” the students invited patrons into a world where ordinary products were reimagined through storytelling, design and purpose.
From scented candles to innovative food concepts, each stand told a unique story, one that went beyond aesthetics to capture identity, value and human connection.
For many of the students, the event was more than just an academic exercise; it was a moment to dream out loud.
Guided by their lecturer, Peter Wonders, they explored what it truly means to build a brand in today’s competitive world where trust, consistency and experience matter just as much as logos and slogans.
Chairman of the occasion, Nana Kum Gyata VI, in his remarks said a brand is what people say about you when you are not present.
At the end of the presentations, awards were presented to deserving groups with Vida Nyaneba emerging as the overall best branding student.
By Esinam Jemima Kuatsinu
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