Entertainment
ATC revived to sell Africa
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After a 45-year hiatus, the African Travel Commission (ATC) has been revived and repositioned to promote intra-Africa travel and tourism to sell Africa to the rest of the world.
ATC initially established in 1965 and operated up to 1975 was to function just like the European Travel Commission (ETC) shortly after many African countries gained independence from colonial powers and started running their own affairs as sovereign nations.
This was made known by Mr. Lucky Onoriode George, Executive Director of ATC, who said that Africa had now finally found its voice following the revival of the once-powerful continental body that helped shape global tourism between 1965 and 1975.
He noted that ATC was established as a regional voice for Africa, and due to the reforms it initiated then, the International Union of Official Travel Organisations [IUOTO] was transformed into World Tourism Organisation (WTO) before it was retransformed in 2014 into the United Nations World Tourism Organisation (UNWTO).
ATC’s contributions led IUOTO to initiate September 27 every year as the globally celebrated World Tourism Day.
The ATC Executive Director reiterated that therevived commission, working with stakeholders in both the private and public sectors in the tourism industry on the continent would actualise the dreams of improving intra-African tourism.
ATC is a Non-Profit Organisation (NPO) established to provide a platform where tourism officials and business professionals could meet and collaborate; as well as, connect experts and stakeholders that have shared vision across the travel and tourism industry in Africa.
Its activities are to be implemented by the executive unit based in Accra, Ghana under the guidance of the board of directors, and with the support of a number of expert groups.
Membership is open to all National Tourism Agencies (NTAs) of the 55 member countries in Africa as well as to all private-sector National Tourism Federations (NTFs).
Mr James Gunu, Volta Regional Minister, has pledged the support of the Volta Regional Coordinating Council (VRCC) towards the participation of Sesinam, the Volta Region’s representative in the 20th edition of the TV3 Ghana’s Most Beautiful (GMB) pageant.
Mr Gunu received the management team of Sesinam, led by her Team Lead, Ms Latifatu Ajals Abdul Karim, at his office to seek the support and collaboration of the Regional Coordinating Council for the contestant.
The Regional Minister assured the team of his support and the collective goodwill of the Council, and presented GH¢10,000 towards Sesinam’s participation in the competition.
He encouraged Ghanaians, particularly people who identified with the Volta Region, to support and cheer on Sesinam as she used the platform to showcase the region’s rich culture, heritage and beauty to the rest of the country.
Mr Gunu said supporting the regional representative was not only about the competition but also provided an opportunity to promote the cultural identity and heritage of the Volta Region on a national platform. Sesinam is among the eight contestants remaining in the competition after eight contestants had been evicted, as the pageant enters its ninth week.
The 2026 edition marks the 20th anniversary of Ghana’s Most Beautiful, a television reality pageant that brings together contestants from across the country to showcase Ghana’s diverse cultures, traditions and heritage. GNA
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Ghanaian gospel music heavyweight and television personality, Empress Gifty, has been unveiled as the new Brand Ambassador for Verna Natural Mineral Water.
The unveiling ceremony was held at the premises of Twellium Industrial Company Limited in Accra on Wednesday, September 23, 2026.
The deal will see the award-winning musician become the face of one of Ghana’s leading mineral water brands.
Speaking at the event, Brands Manager for Verna Natural Mineral Water, Kojo Siaw, expressed delight at the partnership, describing Empress Gifty as a perfect fit for the brand due to her influence, credibility, and commitment to healthy living.
He added that management is optimistic the relationship will go beyond the agreed period and grow into a long-term partnership.
In her acceptance speech, an elated Empress Gifty said she was humbled and honoured to join the Verna family.
“I am truly humbled and honoured to be unveiled as the Brand Ambassador for Verna Natural Mineral Water. Water is life, and Verna is more than just water, it is purity, it is health, it is Ghana’s pride,” she said.
“A brand that is endorsed by the Ghana Medical Association, low in sodium, with a balanced pH, and committed to changing lives through its Changing Lives initiative. As someone who believes in excellence, health, and impact, this partnership is a perfect alignment of values,” she added.
The gospel star also expressed gratitude to the management of Twellium Industrial Company for the trust reposed in her.
“I want to thank the management of Twellium Industrial Company for the trust they have reposed in me. I do not take this for granted. Together, we will promote healthy hydration and keep changing lives, one bottle at a time. Thank you. And please, stay hydrated with Verna,” she added.
Verna Natural Mineral Water, produced by Twellium Industrial Company Limited, is known for its low sodium content, balanced pH, and its endorsement by the Ghana Medical Association. The brand is also celebrated for its Changing Lives initiative, which supports various social interventions across the country.
By Edem Mensah-Tsotorme
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