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Irvine Partners, Africa’s leading independent agency, announces German expansion and launches dedicated Travel & Tourism Division
Irvine Partners, the leading independent creative communications agency in Africa, today announced the opening of its second European office in Stuttgart, Germany. This expansion coincides with the launch of a dedicated travel and tourism division within the agency.
Established in South Africa in 2010, Irvine Partners has grown its pan-African network, with wholly owned offices in Kenya, Ghana, and Nigeria. In late 2020, the agency expanded its international reach with the opening of its London office which is now the group’s headquarters.
The decision to launch the German office alongside a dedicated travel and tourism division is a natural evolution for Irvine Partners.
“Germany and the UK are two of the biggest source markets for tourism into Africa,” says Rachel Irvine, CEO and founder of Irvine Partners. “Given our deep understanding of the continent, its cultures, and its people, Irvine Partners is perfectly positioned to showcase the best of African hospitality, lifestyle and tourism products to these key markets,”they revealed.
Leading the Irvine Partners team in Germany will be Monika Scheel-Kassai, a seasoned communications professional with over a decade of experience in the German media and PR sectors.
“Driving Irvine Partners’ expansion into Germany is a career highlight and a challenge I can’t wait to take up,” says Scheel-Kassai.
“Africa is a continent with a rich tapestry of cultures, stunning landscapes, and unforgettable experiences. I am excited to leverage Irvine Partners’ vast African expertise and creative storytelling to showcase some of the continent’s best hotels, lodges, vineyards, and attractions to the German media and public,” she noted.
Hitting the ground running with key clients
Irvine Partners Germany has already secured partnerships with several key travel and tourism clients, including the iconic Kruger Gate Hotel, situated minutes from South Africa’s world-renowned Kruger National Park.
“Irvine Partners has been our longstanding communications partner across Africa and the United Kingdom for many years,” says Anton Gillis, CEO of Kruger Gate Hotel.
He added that “It naturally made perfect sense to appoint them as our partner for the German market. As a client, I value having one team that understands my business from the ground up. The economies of scale this offers and the unparalleled reach this team brings to the table are invaluable to a business like mine.”
Joint venture with the public
This expansion into Germany will be undertaken as a joint venture with established German communications, influencer, and social media agency, the public. Both Irvine Partners and the public are members of PRWA, the global network for independent agencies.
“the public has been on the ground for more than 19 years and knows the local market inside out,” Irvine says of the decision to launch as a joint venture “This means we can offer our clients exceptional value and market insight from day one, leveraging the public’s established relationships and expertise, combined with Irvine Partners’ Africa-specific specialist insights.”
Shared values and opportunity
Christian Josephi, CEO of the public, echoes these sentiments.
He said,“We are delighted to be going into partnership with Irvine Partners,” he says. “Our values are aligned, and the potential for Irvine Partners to introduce German clients to the African media landscape is equally compelling. Together, we can create truly unique and impactful campaigns that bridge the gap between Africa and Europe.”
With a presence in both the UK and Germany, Irvine Partners is well-placed to bridge the gap between African tourism entities and European travellers.
The agency’s deep understanding of African travel destinations and its proven creative communication expertise will allow Irvine Partners to develop and execute targeted campaigns that resonate with European audiences.
Four tricycle operators, popularly known as ‘Pragya’, have been prosecuted and fined GH¢600 each equivalent to 50 penalty units by the Accra Metropolitan Assembly (AMA) Sanitation Court for obstructing public roads at the Agbogbloshie Market.
The offenders, who were arrested by Public Health Officers of the AMA during a routine enforcement exercise, pleaded guilty to the offence and were subsequently convicted by the court.
The four operators were among the 21 offenders recently arrested at the Agbogbloshie Market for various sanitation and public order violations, including selling on open drains, obstructing walkways, and trading at unauthorised locations.
Speaking after the court proceedings, the Head of Public Health at the AMA, Madam Florence Kuukyi, said the court was lenient with the offenders since it was their first appearance, hence the fine, and warned that subsequent offenders would face stiffer penalties, including imprisonment.
The Ghana Police Service has arrested a man believed to be behind a series of robberies and killings of taxi drivers in the Greater Accra Region.
According to a statement from the Criminal Investigation Department (CID), the suspect, Peter Akakpo, also known as “Dompe,” was arrested on October 13, 2025, at Kasoa-Domeabra.
Police say he is an ex-convict and is believed to have worked with another suspect, Vincent Gbetorglo, who was arrested earlier on June 30, 2025.
The arrests follow investigations into the deaths of two taxi drivers at Sakaman Blue Lagoon on May 9 and June 15, 2025. Police say the suspects contacted the victims before the attacks.
The Anti-Armed Robbery Unit of the CID led the investigation, using intelligence and surveillance to track down the suspects.
Police say efforts are being made to recover the vehicles of the murdered drivers.
The CID assured the public that investigations are still ongoing and promised to provide updates as new information emerges.
By: Jacob Aggrey
