Entertainment
Trace Awards :Yemi Alade’s ‘Baddie’ Music video choreographed by Incredible Zigi wins Best Music Video Award
In a stunning triumph at the prestigious Trace Awards, Nigerian superstar Yemi Alade emerged as the winner for Best Music Video with her electrifying hit, ‘Baddie’.
The music video captivated viewers with its infectious dance moves, expertly choreographed by the talented Incredible Zigi, and Yemi Alade’s captivating presence, creating an unforgettable visual experience.
From the moment ‘Baddie’ hit the screens, viewers were captivated by the infectious dance moves that sparkled the music video. Zigi, renowned for his exceptional dance skills and innovative choreography, took center stage as the lead dancer in the music video with his Afrozig dance group. His dynamic movements perfectly complemented Alade’s energetic performance, elevating the overall visual experience to new heights.
The music video not only showcased Alade’s undeniable talent but also highlighted the power of collaboration between music and dance. Zigi brought his exceptional ability to create captivating dance routines that resonate with audiences. His unique style, blending elements of afrobeats, contemporary dance, and street dance, helped bring a fresh and dynamic energy to the ‘Baddie’ music video.
Recognizing the immense potential for engagement and participation, a dance challenge inspired by the choreography in ‘Baddie’ was created by Africa’s dance sensation, Incredible Zigi. This became a viral sensation, captivating dance enthusiasts from all corners of the globe.
Social media platforms were flooded with videos of individuals and dance groups showcasing their skills and putting their own spin on the challenge. This solidified ‘Baddie’ as a global anthem that transcended borders and united people through the power of dance.
No wonder it won the Best Music Video award at the Trace Awards. The Trace Awards, a groundbreaking event, that honors the creativity, talent, and impact of African and Afro-inspired musicians and artists, making it the first of its kind.
We eagerly await the next artistic collaboration between Yemi Alade and Incredible Zigi.
Award-winning Ghanaian musician, Michael Owusu Addo, affectionately called Sarkodie has described his annual event, Rapperholic concert as bigger than just a music event, highlighting its significant economic impact.
In a post after a successful Rapperholic edition in Kumasi, the rapper noted that the concert stimulates economic activity across Kumasi, Accra and the wider Ghanaian economy.
According to him, this is driven through tourism, hospitality, transportation, food, fashion, media, advertising, employment and the creative supply chain.
“The economic value of this concert extends far beyond ticket sales. It includes visitor spending, revenue for local businesses, temporary jobs created, suppliers paid and the future tourism and commercial opportunities generated by the event,” he stated.
Sarkodie called on government and the private sector to seize the opportunity to build an ecosystem where Ghanaian entertainment generates measurable economic value, supports businesses, creates jobs and attracts visitors.
“Let’s invest in our creative economy. The potential goes far beyond the stage,” he added.
By Edem Mensah-Tsotorme
Multiple award-winning dancehall artiste Emmanuel Andrew Samini popularly known as Samini is set to return to his Dansoman base with the much-anticipated Samini Experience on December 24.
The musician, who has nurtured top talents from the community in the past, says this year’s edition will be held in collaboration with the Dansoman Homecoming Carnival, to make the event bigger.
Speaking to the media at Kegali Hotel during a press launch on Friday, October 16, Samini said activities including a clean-up exercise, health walk, Children’s Day and games will take place from December 18 ahead of the main event.
According to him, the choice of Dansoman is to give back to the community where it all started.
He added that the event was also aimed at nurturing future talents by giving them a platform to showcase their abilities.
He disclosed that some music legends from Dansoman and other big names in the music industry will be on the bill to thrill patrons.
Samini also revealed that the Dansoman Exhibition streets will be blocked to make way for the unforgettable night of music.
He expressed appreciation to the Ablekuma West Municipal Assembly for their collaboration to ensure the success of the programme.
By Edem Mensah-Tsotorme
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