Entertainment
Trace Awards :Yemi Alade’s ‘Baddie’ Music video choreographed by Incredible Zigi wins Best Music Video Award
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In a stunning triumph at the prestigious Trace Awards, Nigerian superstar Yemi Alade emerged as the winner for Best Music Video with her electrifying hit, ‘Baddie’.
The music video captivated viewers with its infectious dance moves, expertly choreographed by the talented Incredible Zigi, and Yemi Alade’s captivating presence, creating an unforgettable visual experience.
From the moment ‘Baddie’ hit the screens, viewers were captivated by the infectious dance moves that sparkled the music video. Zigi, renowned for his exceptional dance skills and innovative choreography, took center stage as the lead dancer in the music video with his Afrozig dance group. His dynamic movements perfectly complemented Alade’s energetic performance, elevating the overall visual experience to new heights.
The music video not only showcased Alade’s undeniable talent but also highlighted the power of collaboration between music and dance. Zigi brought his exceptional ability to create captivating dance routines that resonate with audiences. His unique style, blending elements of afrobeats, contemporary dance, and street dance, helped bring a fresh and dynamic energy to the ‘Baddie’ music video.
Recognizing the immense potential for engagement and participation, a dance challenge inspired by the choreography in ‘Baddie’ was created by Africa’s dance sensation, Incredible Zigi. This became a viral sensation, captivating dance enthusiasts from all corners of the globe.
Social media platforms were flooded with videos of individuals and dance groups showcasing their skills and putting their own spin on the challenge. This solidified ‘Baddie’ as a global anthem that transcended borders and united people through the power of dance.
No wonder it won the Best Music Video award at the Trace Awards. The Trace Awards, a groundbreaking event, that honors the creativity, talent, and impact of African and Afro-inspired musicians and artists, making it the first of its kind.
We eagerly await the next artistic collaboration between Yemi Alade and Incredible Zigi.
Budding Ghanaian Reggae Gospel artiste Bia Dela is set to host an exclusive listening party for her upcoming single titled ‘JESUS’.
The event is slated for Friday, September 25, at 3:00 PM at the Sunlodge Hotel in Accra.
At the ceremony, Bia Dela will open up about her music journey, her faith, career, and the inspiration behind her unique Reggae Gospel sound.
She is expected to share her experiences as a musician, her transition into Reggae Gospel, the message behind her music, and what fans should expect from the new single.
According to the artiste, she is optimistic that ‘JESUS’ will make a significant impact in the gospel space and beyond.
Bia Dela says she believes she has what it takes to contribute immensely to the growth of the Ghanaian music industry.
The song will be available on all digital stores after the exclusive listening.
By Edem Mensah-Tsotorme
Italian premium security door manufacturer Dierre S.p.A. has named award-winning Ghanaian Afrobeats and Highlife artiste King Promise (Gregory Bortey Newman) as the face of its new Ghana and West Africa marketing campaign.
The partnership, managed by Regiments Management Company Limited, forms part of Dierre’s efforts to strengthen its presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor and influencer platforms, with King Promise featuring in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.
“Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality and style without compromise. I am proud to represent a brand that stands for those values,” King Promise said.
Founded in Italy, Dierre is a global manufacturer of armoured security doors, interior doors and fire-protection systems. Its products carry international anti-burglary certifications across Classes 3, 4 and 5, with the company producing hundreds of thousands of doors, locks and safes annually.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations and growing global audience.
The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture, as the brand expands its consumer engagement in Ghana and across West Africa.
