Profile
Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant
Gone were the days when people gave little attention to what they wore for public functions.
One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.
At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.
Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.
This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.
One of such persons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.
Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.
“I was frustrated because I didn’t have anything to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my business,” she narrated to The Spectator.
“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal education at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving business,’ she indicated.
The old student of Ghana Secondary School, Koforidua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.
Adjoa, as she is affectionately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.
And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.
Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.
Despite the busy schedule with work, Adjoa, a mother of four, carefully plans her activities in order to meet the demands of family life as well.
“I prioritise my time, ensuring that I’m fully present in both my professional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allowing me to excel in both areas.”
As a result, she has become a mentor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.
Awards
Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.
Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertainment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.
She also collaborated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.
Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambassadors.
She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.
Challenges
Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.
Again, she was affected gravely by the high cost of production (ie materials, power, and accessories) which affects the cost of the final product.
Aspirations
Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.
She also want to continue advocating for the empowerment of women and children, using her platform to make a positive impact.
Education
She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneurship and Leadership Africa (WELA) Programme at the China Europe International Business School to learn how to position the brand for global success.
Hobbies
Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the countryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.
Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.
Advice
Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mastering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.
By Linda Abrefi Wadie
Long before Accra fully wakes, Nima is already alive. From dawn, the call to prayer rises across the community as worshippers move quietly through narrow streets toward nearby mosques. Not far away, market women arrange tomatoes, onions, pepper, and smoked fish on wooden tables, while vendors prepare warm bowls of Hausa koko for workers starting their day early.
This is Nima, one of Accra’s oldest, busiest, and most culturally vibrant communities.
For residents, Nima is more than a place. It is identity, family, struggle, faith, and survival woven tightly into everyday life. It is a community where life is shared and survival is collective.
Nima traces its roots to the colonial era, when migrants from northern Ghana and neighbouring West African countries settled in Accra in search of work and opportunity. Many arrived with little, but over time built a strong and closely knit community shaped by hard work, faith, and mutual support.
The origin of the name Nima is widely debated. Some link it to the Ga language, where “Nii” refers to a king and “mann” to a city, loosely interpreted as “city of the king.” Others trace it to the Arabic word “Ni’ma,” meaning “blessings,” reflecting the community’s strong Islamic influence.
Regardless of its origin, Nima remains one of Ghana’s largest and oldest Zongo communities, with roots stretching back to the 19th century.
By Esinam Jemima Kuatsinu
In a music landscape often defined by trends and tempo, George Nii Odai Oliver widely known as DJ Rev stands out as a man on a mission.
More than just a DJ, he is a minister, mentor, and youth advocate who has found a unique calling at the intersection of sound and spirituality.
Beyond the decks, DJ Rev is a devoted husband and a committed servant of God.
His life is anchored in purpose, with a deep passion for youth development. As the Technical Director at Christ for Youth International (CYI), a global youth ministry, he plays a significant role in shaping young lives, not only through words but also through music.
His journey in ministry began early, including his role as a founding member of the Ambassadors Christian Rap Group, where he first explored the power of music as a tool for transformation.
The name ‘DJ Rev’ derived from ‘Reverend,’ reflects both his spiritual identity and his mission to ignite atmospheres much like revving an engine with high-energy gospel music.
For him, every performance goes beyond entertainment; it becomes a moment of worship, revival, and connection with God.
His journey into DJing started from a fascination with music and technology during his younger years in Ghana.
Drawn to the ability of DJs to influence mood and unite people, he identified a gap in the Christian music space, which was someone who could seamlessly blend urban sounds with gospel messages. Starting from small church events and youth programmes, DJ Rev gradually honed his craft into what he now describes as a full-fledged calling.
Like many success stories, his path was not without challenges; he had limited access to equipment, skepticism about gospel DJing, and the difficulty of balancing ministry with performance all tested his resolve.
Yet, through persistence, faith, and support from mentors and the Christian community, he rose above these obstacles. Borrowing equipment, learning on the job, and staying grounded in prayer became part of his journey.
A defining moment in his career came when he realised that DJing was more than a passion; it was ministry.
Witnessing lives being transformed during his sets, seeing people move from dancing into deep worship, and watching young talents he mentored flourish affirmed his purpose.
DJ Rev’s style is best described as high-energy, spirit-led, and versatile. He effortlessly blends hip-hop, Afrobeats, dancehall, reggae, and urban gospel into seamless mixes that resonate with diverse audiences.
His signature approach is what he enthusiastically calls ‘Energyyyy! saying it is not just about hype, but about creating moments that touch both body and soul.
What sets him apart in Ghana’s DJ industry is his unwavering commitment to ministry-first performances. While many DJs focus solely on entertainment, DJ Rev uses his platform to create spaces where faith and music coexist powerfully. His technical expertise, drawn from his role in ministry, combined with his passion for mentorship, gives him a distinctive edge.
Over the years, he has witnessed significant growth in Ghana’s DJ industry, with increased recognition, technological advancement, and global influences such as Amapiano shaping the soundscape.
Notably, he has contributed to pushing gospel music into mainstream spaces, particularly through his popular Amapiano Gospel mixes.
Among his most memorable performances are events like Oasis Gathering, Sound Fest, and Saved to Serve platforms where music transcended performance into powerful spiritual encounters.
“These are moments that define success, lives touched, hearts uplifted, and faith renewed,” DJ Rev stated
Away from the spotlight, he embraces a quieter, more reflective life. He enjoys spending time with family, mentoring young people, engaging in ministry work, and pursuing simple hobbies like gardening and DIY projects.
For him, a perfect day off includes moments of prayer, meaningful conversations, and peaceful retreats, often in serene locations like Cape Coast or the Volta Region.
Despite his achievements, DJ Rev remains grounded. He acknowledges the challenges he has faced, ranging from limited resources to balancing ministry and career, but credits his resilience to faith, community support, and a clear sense of purpose.
These experiences have taught him invaluable lessons about perseverance, humility, and authenticity.
Looking ahead, DJ Rev aims to expand his ministry through music both locally and internationally, release more projects, mentor emerging talents, and further establish gospel DJ culture in Ghana. His ultimate desire is to be remembered as a pioneer who brought revival through music, blending excellence with unashamed faith.
To young aspiring DJs, his message is clear: master your craft, stay consistent, build character, and never lose sight of your purpose.
By Esinam Jemima Kuatsinu
