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Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant
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Gone were the days when people gave little attention to what they wore for public functions.
One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.
At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.
Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.

This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.
One of such persons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.
Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.
“I was frustrated because I didn’t have anything to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my business,” she narrated to The Spectator.
“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal education at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving business,’ she indicated.

The old student of Ghana Secondary School, Koforidua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.
Adjoa, as she is affectionately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.
And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.
Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.
Despite the busy schedule with work, Adjoa, a mother of four, carefully plans her activities in order to meet the demands of family life as well.
“I prioritise my time, ensuring that I’m fully present in both my professional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allowing me to excel in both areas.”



As a result, she has become a mentor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.
Awards
Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.
Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertainment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.
She also collaborated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.
Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambassadors.
She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.
Challenges
Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.
Again, she was affected gravely by the high cost of production (ie materials, power, and accessories) which affects the cost of the final product.
Aspirations
Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.
She also want to continue advocating for the empowerment of women and children, using her platform to make a positive impact.
Education
She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneurship and Leadership Africa (WELA) Programme at the China Europe International Business School to learn how to position the brand for global success.
Hobbies
Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the countryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.
Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.
Advice
Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mastering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.
By Linda Abrefi Wadie
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Stitching Technical, Vocational skills to greatness …The inspiring story of Mrs Joyce Neenekwor Pechi-Anim

For many years, Technical and Vocational Education and Training (TVET) was perceived as an option for people who were not academically inclined.
However, as society evolves, vocational skills have become an important driver of economic growth, creating jobs and empowering people to build successful enterprises.
One woman demonstrating the power of vocational skills is Mrs Joyce Neenekwor Pechi-Anim, Founder and Chief Executive Officer of Joycelyn Fit Fashion, Cake and Décor, popularly known as JFit, in Koforidua.
With more than 26 years’ experience in fashion design, cake artistry, catering, event decoration, planning and vocational training, Mrs Pechi-Anim has built a thriving enterprise serving government institutions, corporate organisations and individuals across the Eastern Region and beyond.

Her journey began at age 18 after she completed her training at St Annie’s Vocational Institute at Nuaso.
Encouraged by Mr Alfred Yaw Kissi, then Eastern Regional Secretary of the Ghana National Tailors and Dressmakers Association (GNTDA), she moved to Koforidua at age 21 to pursue her dream.
But success did not come wrapped in a ribbon.
She first operated from the porch of her rented apartment at Koforidua-Ada. As customers increased, she began searching for a shop. A grateful client promised to provide one but Joyce had to wait and repeatedly follow up for seven months before the promise was fulfilled.
The shop she eventually received was small, but her ambition was not.
She continued sewing, took on apprentices and built a reputation for creativity, discipline and, above all, keeping her word.
“If I tell you to come for your dress at 7 a.m. on Thursday, I mean it. By the time clients come, it is ready,” she told The Spectator in an interview.
That simple principle of punctuality became one of the hallmarks of her business.
Her passion for empowering others also grew.
Through her vocational school, Mrs Pechi-Anim has trained more than 300 apprentices, about 100 of whom are now established in fashion, hospitality and the creative industries in Koforidua, Accra, Nkawkaw, Krobo Odumase and beyond.
Never content to remain in one lane, she ventured into cake artistry in 2016, enrolling at Flora Cakes and Décor for nine months. She later expanded into event decoration, planning and catering.
She later pursued other vocational courses in Ghana and Lagos.
Her portfolio included major assignments such as the decoration of the late Dr Omane Boamah’s one-week celebration in Koforidua, Eastern Expo 2026 and the Eastern Regional Hospital’s centenary celebration.
Her work has earned her more than 30 awards and certificates of honour, including Outstanding Woman CEO of the Year, 2025, presented to her by the Ghana Art Choice and Business Industry in June 2026,
Beyond business, Mrs Pechi-Anim has held leadership positions, including National Vocational Training Institute (NVTI) Examiner, Secretary for the Ghana National Tailors and Dressmakers Association (GNTDA) from 2000 to 2010, and currently, Treasurer. She is also a Council Member of the Ghana National Chamber of Commerce and Industry.
She attributed her success to discipline, hard work, creativity and excellent customer service, while encouraging young people to acquire skills and use social media to market their talents.
Yet, behind the accolades was a woman who knows the difficult side of entrepreneurship.
She recalled apprentices stealing work materials, customers refusing to pay outstanding balances after events and others attempting to damage her reputation by portraying her services as too expensive.
Through all these challenges, she said discipline, hard work, integrity and excellent customer service have kept her moving.
For Mrs Pechi-Anim, vocational education is no longer a second choice.
“I have nurses and other salaried workers coming to learn skills to build careers and support themselves financially,” she said.
She revealed that she has a dream to build a much bigger vocational school, where she would train young children from age three upwards to enable them acquire vocational skills at a tender age.
She believes that would help them to use the skill to support themselves financially throughout their lives to supplement their academic goals.
She, therefore urged parents to support children who show interest in vocational training rather than forcing them into careers they do not enjoy.
She also advised young people to acquire a skill and use technology to their advantage.
In an era dominated by social media, she encouraged the youth to showcase their work online instead of using the platforms solely for entertainment.
She revealed that she used social media to market JFit and has embraced Artificial Intelligence (AI) tools to improve her work.
Married to Mr Richard Pechi-Anim since 2009 and a mother of three, Mrs Pechi-Anim believed her story demonstrated that success can be stitched together, one skill, one client and one determined step at a time.
She called on the government to create platforms for successful people in the TVET sector to share their stories and inspire others.
For her, the sewing machine that once sat on a humble porch has become more than a tool. It has been an instrument of enterprise, empowerment and hope.
From Ama Tekyiwaa Ampadu Agyeman, Koforidua
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Georgina Naa Odarkaa Lamptey: Turning kindness into a lifelong mission

For years, Georgina Naa Odarkaa Lamptey has quietly invested in the lives of children whose dreams could easily have been cut short by financial hardship.
She has paid school fees, supported medical expenses, provided health insurance and transportation, and helped children remain in school.
Through the Eastbourne Foundation, she has supported more than 10 children over the years and currently assists about five.
But behind her commitment to helping others is a deeply personal story of a woman who once received a helping hand herself and made a decision never to forget it.
“If somebody has done that for me, I need to do it for somebody,” she says.
That belief has become the driving force behind her philanthropic work.
The Eastbourne Foundation was established five years ago to support children in need, particularly those facing financial difficulties that could prevent them from continuing their education.
For Georgina, the work is not about a child’s tribe, background or social status. What matters is genuine need.
When cases are brought to the attention of those who assist with the foundation’s work in Ghana, the welfare committee of the foundation assess the circumstances and inform her. She then provides financial support where necessary.

Her support has gone beyond paying school fees. For some beneficiaries, she has taken responsibility for health insurance, transportation to and from school, medical expenses and other educational needs.
Her motivation, she says, comes from her own background and life experiences.
“If you have help, you can get somewhere,” she says. “There are people who can do things, but without help, they may not get the opportunity to become what they can be.”

For Georgina, helping a child is therefore not merely an act of charity; it is an investment in human potential.
Her journey of supporting others has not always produced the outcomes she hoped for. One girl she supported was exceptionally brilliant. Georgina followed her educational journey closely and provided support for her schooling and other needs.
But as the girl approached graduation, family circumstances changed and she eventually disappeared from Georgina’s life. The experience was deeply painful.
In another case, Georgina supported a girl from primary school through senior high school. After the girl completed school, a misunderstanding arose between Georgina and the beneficiary’s family concerning the assistance she had received.
The relationship broke down and the support could no longer continue.
Such experiences have taught her about disappointment and human nature. Yet, they have not stopped her from helping.
“I don’t think that is a deterrent to helping somebody,” she says. “You can’t have everything right. So I still do it.”
For Georgina, disappointment should not destroy the desire to do good.
Her passion for helping children is rooted in her own experience.
When she was preparing to train as a community health nurse, one of her pastors, Emmanuel Aladira, came to her aid.
The course was a three-year programme, and the pastor helped her obtain the items she needed for school, purchasing enough to support her throughout the training. The gesture made a lasting impression on her.
Years later, as she became professionally established, she remembered that someone had once looked at her potential and decided that she was worth supporting.
She came to believe that she, too, had a responsibility to do the same for others.
Born and bred in Adedeinkpo, a suburb of Jamestown, Accra, Georgina began her education at Ayalolo Cluster of School and completed her middle school education with distinction and was among only two pupils in her class to achieve that feat.
Yet, her journey was not always straightforward.
After completing school, she stayed home for some time and briefly tried her hand at catering. She did not enjoy it.
Then one day, a friend told her she had applied to nursing school and encouraged Georgina to do the same.
She took the chance and that decision changed her life.
She performed exceptionally well in the national entrance examination, placing second in the country, and in 1982 began training as a community health nurse.
After graduating, she returned to Accra and began working at Princess Marie Louise Hospital, popularly known as the Children’s Hospital. Her ambition, however, did not end there.
When she heard that a former classmate had written the General Certificate examination and passed, she challenged herself to do the same.
“If she can do it, then so can I,” she reasoned.
She studied for seven months, wrote the examination and performed well enough to continue her education.
Her determination produced remarkable results. During her nursing training, she emerged as the highest-performing student in the country in her first year. When she graduated in 1992, she again excelled in practical nursing.
She later trained as a midwife and practiced for about 25 years before travelling to the United States.
Even as she approaches retirement, Georgina is thinking about how she can continue giving back.
She currently supports about five children through the Eastbourne Foundation and hopes to expand her community work after retirement.
She plans to establish a reading club where children can come after school for help with their homework and improve their reading skills.
She is also considering starting a non-denominational Sunday school to reach children in the community who may need spiritual, educational and social support.
Her vision is to create a space where children can be welcomed, fed, guided and encouraged to become the best version of themselves.
For Georgina, retirement will therefore not mark the end of service, but rather offer an opportunity to do even more.
By Esinam Jemima Kuatsinu
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