Profile
Meet Mavis Adjoa Yeboah Adjei, brain behind leading clothing giant
Gone were the days when people gave little attention to what they wore for public functions.
One’s fashion sense has become a big deal in recent time with the use of social media taking the fashion craze a notch higher.
At some high profile entertainment events with red carpet receptions, one often hear a harmless question like, ‘what are you wearing,’ which in effect means the identity of the creator of one’s dress.
Fashion lovers have been very alert to this, and in the process become very choosy and careful about what they wear out.
This, therefore, requires a vibrant industry, driven by hardworking designers to meet the increasing demands for such designs.
One of such persons making giant strides and amazing designs for the past 14 years is Mavis Adjoa Yeboah Adjei , a visionary CEO and Creative Director of Adjoa Yeboah Clothing.
Mrs Adjei ventured into fashion designing after giving her cloth to a seamstress to work on for a programme, only to be disappointed on the D-day.
“I was frustrated because I didn’t have anything to wear. Through my frustration, I decided to enroll at the Joyce Ababio College of Fashion. After that I launched my business,” she narrated to The Spectator.
“I’ve always believed in nurturing one’s passion. My love for fashion and design led me to pursue formal education at the Joyce Ababio College where I honed the skills necessary to turn my passion into a thriving business,’ she indicated.
The old student of Ghana Secondary School, Koforidua, says she has this desire to provide a unique blend of fashion outfits in order to satisfy the variegated tastes of a myriad of clientele.
Adjoa, as she is affectionately known, was inspired by colours and considered the body type of clients before making an outfit for her clients.
And her biggest aspiration was to be the number one in the industry, providing bespoke clothing solutions to the generality of mankind as they step into the world of work and social network interactions/ programmes with unparalleled confidence and elegance.
Adjoa’s designs have been worn by both national and international celebrities, including Anita Akuffo, Korkui Salormey, Dentaa Amoateng and Rosalyn Felli, just to mention a few.
Despite the busy schedule with work, Adjoa, a mother of four, carefully plans her activities in order to meet the demands of family life as well.
“I prioritise my time, ensuring that I’m fully present in both my professional and personal life. My family’s support has been crucial in helping me manage these responsibilities, allowing me to excel in both areas.”
As a result, she has become a mentor to hundreds of successful fashion designers and is a crucial resource for industrial attachment and internship for students studying fashion, textiles, and garment studies at both public and private universities.
Awards
Adjoa Yeboah Clothing was honoured as the Fashion Brand of the Year at the 2019 Women’s Choice Awards due to her outstanding leadership and stellar delivery of fashion outfits in the year under review.
Furthermore, her clothing line has collaborated with Media General/ TV3’s flagship culture and entertainment show ‘Ghana’s Most Beautiful’ as the fashion hub of choice.
She also collaborated with esteemed national and international personalities and fashion brands such as Vlisco (including the Vlisco Ambassador project) to outdoor many spectacular product collections.
Adjoa worked with Vlisco as a fashion designer in 2014 where she designed and clothed Vlisco’s Ambassadors.
She also curated looks for other Vlisco influencers as well as those for Vlisco Radiance Bridal fair. In 2017, she partnered and unveiled Vlisco Capsule Collection in the flagship store at Accra Mall.
Challenges
Like any entrepreneur, she faces challenges, particularly in balancing creative innovation with the daily management of the business. Earlier on, she saw the need for more training to manage the operational side of the brand, which led her to pursue further studies in management.
Again, she was affected gravely by the high cost of production (ie materials, power, and accessories) which affects the cost of the final product.
Aspirations
Adjoa aims to position her clothing line as a globally recognised brand that continues to empower women and inspire the next generation of designers.
She also want to continue advocating for the empowerment of women and children, using her platform to make a positive impact.
Education
She pursued a management degree at the Ghana Institute of Management and Public Administration (GIMPA) to enhance her business skills, and also completed the Women Entrepreneurship and Leadership Africa (WELA) Programme at the China Europe International Business School to learn how to position the brand for global success.
Hobbies
Adjoa Yeboah loves listening to a blend of soul, jazz and traditional music, and likes to travel to the countryside to enjoy nature as a source of inspiration. She also loves to read and watch latest trends in the world of fashion.
Born to Mr George Adjei Anobi and Madam Faustina Kyeremaa, she is the first among four siblings – (three girls and a boy) and hails from Berekum in the Bono region.
Advice
Adjoa wants the youth to focus on what they’re passionate about and dedicate time and resources to mastering their skills. Excellence doesn’t happen overnight—it’s a result of consistent effort and learning.
By Linda Abrefi Wadie
In a world where stories shape perceptions and influence change, Michelle Eyram Yorgbe, stands out as a compelling voice dedicated to using media as a tool for transformation.
An accomplished journalist and filmmaker, her journey is one marked by excellence, resilience, and an unwavering commitment to social impact.
Eyram’s story begins at Mawuli Secondary School, where her passion for the arts and communication first took root.
Even at a young age, she exhibited a deep curiosity about the world around her and a desire to tell stories that matter. This early interest would later blossom into a purposeful career in media and storytelling.
Her academic path led her to the National Film and Television Institute (NAFTI), where she pursued a Diploma in Film Directing and Script Writing.
At NAFTI, Eyram honed her creative instincts, learning to craft narratives that not only entertain but also educate and inspire.
Her training laid a strong foundation, equipping her with the technical and artistic skills needed to excel in the dynamic world of film and media.
Driven by a desire to engage more deeply with public discourse, Eyram continued her education at the University of Media, Arts and Communication – Institute of Film and Television (UniMAC-IFT), where she pursued a Bachelor of Arts in Broadcast Journalism.
Her dedication and discipline quickly set her apart. She graduated with First Class Honours and was named the Overall Best Student of UniMAC-IFT in 2024, a remarkable achievement that underscored her commitment to excellence.
But she’s not one to rest on her laurels. After that feat, Eyram advanced to the University of Media, Arts and Communication – Institute of Journalism (UniMAC-IJ) for her Master’s degree in Journalism. Once again, she distinguished herself academically, graduating as the Valedictorian of her cohort with an outstanding Final Grade Point Average of 3.94.
“It’s a big honour to graduate as the Overall Best Graduating student with an outstanding Cumulative Grade Point Average (CGPA) of 3.94 in the MA in Journalism,” she shared her joy with The Spectator.
“What makes it even more beautiful was coming out as the Valedictorian on two occasions. I am so proud. This would, however mean nothing without a direct impact of this on society,” she said.
Her academic journey reflects not only intellectual brilliance but also a relentless pursuit of growth and impact.
In 2025, Eyram’s excellence gained international recognition when she was selected for further studies in Norway through a partnership between UniMAC-IJ and NLA University College under the Erasmus Mundus Mobility Programme.
This opportunity marked a significant milestone, allowing her to expand her horizons, engage with global perspectives, and refine her craft on an international stage.
Yet, beyond her impressive academic achievements, what truly defines Eyram is her heart for service.
She is deeply committed to advocacy and social development, particularly in championing gender equity and supporting marginalised communities.
Her passion for making a difference has seen her actively involved in community initiatives that bring tangible change to people’s lives.
As a volunteer with the Ghanaian Heritage Organisation, an NGO founded by members of the Ghanaian diaspora, Eyram played a pivotal role in community development projects across the Volta Region. Notably, she contributed to efforts that provided boreholes to underserved villages, bringing clean and accessible water to communities in need.
As the organisation’s only member based in Ghana, her role was both unique and impactful, bridging the gap between local needs and diaspora support.
Her commitment to social change is further reflected in her role as a co-founder of the Dreams Impact Foundation, an initiative she established alongside her sisters.
Through this foundation, Eyram has offered support to vulnerable groups by distributing sanitary products to schoolgirls and prison inmates, while also providing essential items to widows in disadvantaged communities.
These acts of compassion demonstrate her belief that storytelling must go hand in hand with action.
Outside her professional and humanitarian work, Eyram is an avid reader and a lover of films. These passions continue to enrich her perspective, shaping her understanding of narratives and reinforcing her dedication to telling stories that resonate and inspire.
As she steps into the next phase of her journey, she remains steadfast in her mission—to use journalism and storytelling as powerful tools for advocacy, social transformation, and amplifying the voices of the unheard.
Her story is not just one of personal success, but of purpose, a reminder that when talent meets passion and service, the result is truly transformative.
Indeed, Eyram is not only telling stories; she is changing lives, one narrative at a time through storytelling and service.
By Esinam Jemima Kuatsinu
In the world of sports, athletes often take center stage while the role of officials remains equally critical, yet less celebrated.
One Ghanaian is steadily changing that narrative. He is Aziz Adimah, a dedicated hockey umpire whose journey from the school field to the international arena reflects passion, resilience, and purpose.
Aziz Adimah’s story with hockey began during his secondary school days. Introduced to the sport in his second year by a peer tutor, what started as a casual interest quickly evolved into a lifelong commitment.
After completing school, he continued playing actively, but by 2008, he made a defining decision to pursue officiating seriously.
That decision marked the beginning of a remarkable turn in his sports journey.
While many athletes aspire to reach the pinnacle as players, Aziz recognised a different path to longevity and impact in the sport. According to him, playing careers especially at the national level can be short-lived, often limited to a few major tournaments.
Officiating, however, offered a broader horizon.
Through umpiring, Aziz found an opportunity not only to stay connected to the sport but also to rise through the global ranks. His dedication has since earned him a place on the international stage, where he proudly represents Ghana.
One of Aziz’s greatest motivations is the honour of representing his country internationally. Having officiated in global competitions, including World Cup qualifiers, he describes the experience as both humbling and inspiring.
Among his most memorable moments was officiating a high-intensity match between Pakistan and England during a World Cup qualifying tournament.
The pace, skill, and tactical depth of the game left a lasting impression on him and reinforced his passion for the profession.
“Being alone on that stage, representing your country is a special kind of pride,” he reflects.
Like every profession, umpiring comes with its own set of challenges. For Aziz, two stand out: logistics and performance expectations.
Unlike players who often benefit from structured team support, umpires must sometimes navigate limited resources, including travel logistics. Additionally, officials are expected to perform at standards higher than the level of play in their home countries which required constant learning, exposure, and adaptation to global trends.
Another major challenge lies in decision-making under pressure. Aziz recounts a particularly difficult moment when, as a video referee, he had to review footage and make a call that resulted in a player receiving a yellow card and a ten-minute suspension.
“In such moments, you know that if you get it wrong, it affects the entire game,” he explains.
Umpiring demands sharp judgment, often within split seconds. Aziz emphasises that fans and players must understand the intensity of this responsibility.
“The umpire processes everything in a split second. Sometimes you get it right, sometimes you don’t but the pressure is always there.”
Fortunately, he highlights the strong support system within the hockey hierarchy; from coaches to technical teams which provides room for reflection, learning, and growth.
Beyond officiating, Aziz is deeply committed to developing hockey in Ghana.
He runs an academy that focuses on nurturing young talent, with programmes for both youth and university students.
Currently, the academy trains players under 20 and is expanding its reach within tertiary institutions.
His goal is to build a strong pipeline of talent while also promoting officiating as a viable pathway in the sport.
However, he notes a significant gap in female participation, particularly in umpiring.
Efforts are underway to intentionally recruit and mentor more women into officiating roles, including collaborations with schools and international professionals.
Outside the hockey field, Aziz maintains a professional career, balancing work responsibilities with his demanding schedule as an umpire.
He credits his workplace –Promasidor Ghana Limited, for being supportive, allowing him to travel for international assignments.
Despite the challenges, he considers hockey not just a profession, but a form of leisure; something he genuinely enjoys.
Currently serving on the international panel just below the elite level, Aziz is determined to climb higher.
His immediate goal is to secure the required assessment scores to qualify for the top-tier panel, which would enable him to officiate at prestigious events such as the World Cup and the Olympic Games.
Driven by ambition, he hopes to become one of the first Ghanaian umpires to reach that level.
To young people considering a career in hockey officiating, Aziz offers both encouragement and realism. While the profession may not yet provide full financial security, it offers exposure, growth, and the chance to make a mark globally.
With structural improvements expected in international hockey, he believes the future holds greater opportunities for umpires worldwide.
A husband and father of two, Aziz Adimah embodies balance, discipline, and vision. His journey is not just about personal achievement but about elevating Ghana’s presence in international hockey.
Through every whistle blown and every decision made, he continues to inspire a new generation proving that sometimes, the most powerful impact in sports comes not from scoring goals, but from ensuring the game is played right.
By Esinam Jemima Kuatsinu
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