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Maximising business opportunities available under the AfCFTA

Five villages, namely, Menpeasem, Abuburo, Bankyeasa, Suronipa, and Nkwaepa previously existed as independent towns not having anything to do with one another during which time they encountered difficulties in their socio-economic development. The difficulties they encountered taught them one lesson, that is, the need to come together and cooperate in a way that will help them to pursue their common agenda of economic development. African countries have been struggling over the years to find a lasting solution to the problem of coming together in a form of unity to promote their continental interest, having failed in a way to successfully set up Organisation of African Unity (OAU) which has now become the African Union (AU). Despite this, not much has been achieved by way of continental economic development for which reason African countries have found the need to set up the largest trading bloc in the world. This bloc, if successful, will be to the benefit of African countries since it will promote huge volumes of trade among the countries on the continent.
BUSINESS OPPORTUNITY
In other words, one great business opportunity provided under the African Continental Free Trade Area is the platform provided for all businessmen and women on the continent to take advantage of the situation and transact business with their counterparts from other parts of the continent. The potential benefits of the bloc have been belaboured time and again and what is left now is to put it into full practice for the entire benefit of Africa. This business opportunity has come at a time when African countries are expected to transact business among their own selves and thereby maximise benefits that can accrue from business transactions with one another. In terms of resources, Africa is a rich continent but in terms of exploitation of these resources for the benefit of its people, the continent is found to be lagging behind the rest of the world. With the formation of the continental free trade, Africa stands a chance of encouraging its business entities to rise to the occasion and maximise benefits from within Africa through intra African trade rather than through business transactions with other parts of the world even though such business transactions are also important.
TRADING WITH OTHER COUNTRIES
Trading with countries outside Africa is good but the point being made is that the continent of Africa provides a huge opportunity for countries on the continent to align themselves with one another and promote trade among themselves. If this is done economic growth will take place within the continent and thereby help in the promotion of economic growth for all Africans. This is one fact that cannot be run away from, and all African countries must remain committed to this truth. Such commitment to intra African trade is what is needed by all countries in the continent to generate internally induced economic growth. It is this growth that is needed to improve upon the welfare of people on the continent and to make life better than it is today for all Africans. However, to be able to generate internally generated growth and make life better for people on the continent, African businessmen and women ought to keep to the use of applicable standards. It is the use of such relevant applicable standards that will help business entities on the continent to take advantage of the continental free trade.
STANDARDS AND SPECIFICATIONS
Applicable standards are meant to ensure uniformity of standards and specification so that the characteristics of imported products to any African country will be the same irrespective of where it is imported from. This will make all forms of products fit- for- purpose and ensure fairness in trade as well as promotion of large volumes of trade on the continent. A standard serves as a guide for businesses to do what is right and avoid unacceptable practices.
Such guiding principles and practices as approved by national standards bodies kept in form of a document, in form of rules, guidelines or characteristics for products and their related processes or production methods. Compliance with relevant standards implies that for whatever is produced for a market, be it local or international, the applicable standards will have to be obtained and applied to the products or processes concerned. What this means is that any business entity that wants to produce soap, textiles, footwear and food items ought to look for the relevant standards and apply them in their production process. Companies that have been able to do this supply goods not only to local markets, but also foreign or international markets. The time has, therefore, come for business entities in the country not to go about production in the same old ways of doing things but explore new areas in the application of standards to make them more competitive in the local and international markets.
FIGHTING FOR TRADE SECRETARIAT
The President of the Republic of Ghana, H.E Nana Addo Dankwa Akufo-Addo, has done everything he can to ensure that the Continental Free Trade Secretariat is set up in the country. This will come with several benefits to the nation, but more benefits can be derived, if business entities in Ghana here explore greater opportunities in terms of applying relevant standards so as to make themselves highly competitive in local and international markets on any part of the continent in order to bring in the needed revenue for economic growth. Even though the African trade bloc is important to the continent, we can only make adequate use of it if we focus on applicable standards in whatever is produced or manufactured for neighbouring countries. Without this there will be disagreements and trade dispute among the countries on the continent.
AVOIDING TRADE DISPUTES
Trading blocs in various parts of the world that are functioning well and promoting the interest of their bloc members often encounter disputes with one another or among themselves even when standards are being adhered to. If these standards are not adhered to by members of any trading bloc, the result will be a tremendous rise in trade related issues. This explains why African countries must pay attention to applicable standards and ensure that there is uniformity of purpose as far as trade with one another is concerned. Seen in this light, it will not be automatic for Ghanaians to just export their products to any parts of the African market but to ensure that all outputs conform to relevant standards, processes and systems to ensure quality as well as safety, good health and protection of the environment for consumers of these products. This is achievable, so all Ghanaian business entities as well as others operating in the country must make themselves relevant through application of standards and systems in line with best international practices.
Features
Abigail Fremah: The calm authority behind Ghana’s rise in armwrestling refereeing

When Abigail Fremah steps up to the Armwrestling table, the noise fades, the tension settles, and order takes over.
Despite a calm, but firm and meticulous disposition, she has become one of the quiet forces shaping Ghana’s growing reputation in the sport, not as an athlete, but a referee trusted on the continental stage.
Abigail’s journey into Armwrestling did not begin at the table. Like many Ghanaian sports enthusiasts, she grew up playing several disciplines. Football was her first love, but she also featured in volleyball and basketball during her school years. Sports, she says, was simply a way of life not just for her.
“It runs through the family. All my siblings are into sports,” she stated.
“I was involved in almost every sport in school, football, volleyball, netball, hockey; I did everything,” she recalls.
Her academic background in Health, Physical Education and Recreation laid a solid foundation for her sporting career. While on scholarship at the university (University of Cape Coast), she often used her modest budget to support young athletes, sometimes sharing skills and even T-shirts at programmes she attended. Giving back, she explains, has always been part of her motivation.

However, as she matured as an athlete, Abigail made a critical self-assessment.
“Armwrestling involves a lot of strength,” she admits. “Looking at my body type, I realised I couldn’t fit properly as a competitive athlete.”
That moment of honesty pushed her to a different trajectory but equally important path in sports; which is officiating.
During her National Service, she was encouraged by Mr Charles Osei Asibey, the President of the Ghana Armwrestling Federation (GAF), to consider officiating. He introduced her to a technical official, Mr Hussein Akuerteh Addy, who formally took her through the basics of Armwrestling officiating in 2021.

“I started as a case official,” she says. “We moved from region to region every week, officiating competitions. That’s where it all began.”
By 2022, Abigail was actively involved in national assignments, though she missed the African Championship that year. Her breakthrough came in 2023, when Ghana hosted the African Armwrestling Championship.
It was her first experience officiating at a major international competition and it changed everything.
“That was my first national and international exposure at the same time,” she says. “It really opened my eyes.”
Today, Abigail is a World Junior Armwrestling Referee, a status earned through performance, consistency and discipline. She explains that progression in officiating was not automatic.
“It’s all about performance, your appearance at African Championships, your conduct, how you handle pressure; that’s what takes you to the world level,” she stressed.
As a referee, Abigail’s priority is safety and fairness. Armwrestling, she notes, comes with risks, particularly injuries to the wrists, elbows, shoulders and arms.
“If athletes don’t follow the rules or refuse to listen to officials, injuries can happen,” she explains, adding that focus was everything.
Before every match, she ensures that all equipment which includes elbow pads, hand pegs and table alignment were properly set. Athletes are not allowed to cover their elbows, must grip correctly, and must follow the referee’s commands precisely.
“We make sure everything is fixed before the grip,” she says. “Once we say ‘Ready… Go’, there should be no confusion.”
She is also firm on discipline. Warnings are issued for infractions, and repeated misconduct attracts penalties.
“The referee must be respected, if you don’t listen, the rules will deal with you,” she says.
Abigail credits her confidence partly to her sporting family background. Her mother was a volleyball player, while other family members also participated in sports. Though they were initially concerned about her safety, her rise to the top reassured them.
“They were afraid at first,” she admits. “But they were also very proud, especially because some of them never got the opportunity to reach this level.”
Looking ahead, Abigail is optimistic about the future of Armwrestling in Ghana. In less than a decade, the country has produced African and world-level medalists, a sign, she believes, of great things to come for Ghana.
“Whenever we go out, we come back with medals such as gold and silver,” she says, and to her that was a sign of growth.
In the next five to ten years, Abigail sees herself rising to become a World Master Referee, the highest officiating level in the sport. Until then, her routine remains intense, training four times a week, working closely with athletes, standing on her feet for hours, and constantly refining her understanding of the rules.
“I love this sport,” she says simply. “That love is what keeps me going.”
Abigail encouraged women to be bold and intentional about their place in sports saying “don’t limit yourself because of fear or stereotypes.”
She also urged women to invest in learning, discipline and consistency, stressing that respect was earned through performance.
For Abigail, as Ghana’s armwrestlers continue to make their mark, she will remain where she is most effective at the table, ensuring the game is played right.
By Esinam Jemima Kuatsinu
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Features
Waakye girl – Part 3proofread
As he had promised Aperkeh, the elderly man and his wife and three daughters stopped by Aperkeh’s parents’ house. Mr Amando and his family were preparing to settle in for the night.
“Brother Ben and family”, Mr Joshua Amando said warmly, “although I know you are here on a matter that can hardly be described as joyous, it is still good to see you. You are welcome. Please sit down while I bring you water”.
“Yes, we will take water, even though we are hardly thirsty, because this is our home”.
“Okay, Ben”, he started after they had drank, “Let me go straight to the point. My daughter Priscilla has told me about the goings on between her brother Aperkeh and our daughter Stella.
Before informing me, Priscilla had expressed concern to Aperkeh about some habits he is adopting, especially the late nights and the drinking. She tells me that one Saturday morning, she was there when Stella complained about his drinking and some girls who had come to the house to look for him, and he assaulted her.
I called him and complained, but all he could say was that I don’t know what caused him to react that way, so I could not judge him. Now he does not answer my calls.
I have sent Priscilla to his house to call him, but he has refused to come. Unfortunately, Ben, my son is a much different person than the young boy who completed university and started work at the bank. I am really embarrassed about his treatment of Stella”.
“Joshua, let me assure you that even though what is happening is very unfortunate, it will not affect our relationship.
We have been friends since childhood, and I thought that with their parents’ blessing, the relationship between Aperkeh and Stella would grow to become a blessing to all of us. But there appears to be a real challenge now.
Stella thinks that Aperkeh wants her out of his house, and indeed Aperkeh himself told me that, about an hour ago.
So I’m taking my daughter home. I suggest that you do what you can to straighten him out, but if it does not work out, let’s accept the situation and continue to be one family.
I am sure that being the well behaved girl that she is, Stella will meet a young man who will cherish her. Fortunately, this problem is happening early in the day, so they can sort things out if possible, or move on with their lives if they are unable to stay together”.
“I’m really grateful for that, Ben. I will do my best in the next few days to reason with him, because apart from the relationship with Stella, Aperkeh is risking his job and career with this lifestyle.
A good job and salary offers an opportunity to gather momentum in life, not to destroy yourself”.
“Okay Brother Joshua. We will say goodnight. I hope to hear positive news from you”.
As he descended in the lift from the fourth to the ground floor, Aperkeh wondered who would be waiting at the reception to see him at nine on Monday morning. He had spent good time with both of his new girls during the weekend, so it had to be someone else. He got out of the lift and pulled a face when he saw Priscilla.
“Priscilla”, he said as he sat down by her, “what do you want here? You know Monday morning is a busy time at the bank. I am a very busy person, so say what you want, I have work to do”.
“You are very funny, Aperkeh. You are telling me, your sister, that you have work to do, so I should hurry up? Okay, Dad says I should advise you to come home tonight, because he wants to discuss the issue of Stella with you. He sent me to you twice, and you did not come.
He has tried to call you quite a number of times, but you have refused to answer his calls. He says that if you do not come tonight, you will be very surprised at what he will do. He says you will not like it at all, so better come.
“What is all this? Why won’t you people leave me alone? Stella is very disrespectful. I told her that if she wanted to continue to live in my house, she must obey me. It is that simple.
She chose to continue ordering me about, controlling me in my own house, so I told her that if she could not live under my conditions she should leave. And she left. In fact, her own father came and took her away. So what again?’’
“How did she disobey or control you? Was she complaining about your continuous drinking and late nights? And did you slap her on several occasions because of that? Did you tell her that if she could not live under your conditions she should leave? You actually said that to her father? You have forgotten that before she came to live with you, our two parents met and agreed, and gave it their blessing?’
“Why don’t you leave, Priscilla? I don’t have to listen to all that”. “Okay, I will go. Your father who gave birth to you and educated you to university level sends me to you, and you ask me to leave? I wish you would defy him, and refuse to come home as he’s telling you, because he is planning to give you the discipline you badly need. Let me tell you. Stella is such a beautiful and decent girl, and I assure you that someone will grab her before you say Jack. You are only 30 years old, and you have already become a drunkard”.
As he walked towards the lift, Aperkeh decided on what to do. He would go home, and calmly listen to what his father had to say. The old man was very unpredictable, and he wouldn’t dare ignore him. So he would take all the insults and threats, but as for Stella she was history. According to Priscilla, Stella was beautiful and all that, but she had not seen the two curvaceous princesses who were all over him, ready to do anything he asked. And these were not barely literate waakye girls, but university graduates from wealthy homes, really classy girls. With stuff like that, who needs a waakye girl? He smiled as he took his seat.
A few minutes to five, Aperkeh was packing up to leave for home to meet his dad when his phone rang. It was Priscilla.
“Aperkeh, Dad says you don’t need to bother to come. Stella’s dad says she came to him early this morning to plead that she would rather stay at home than return to your house. She thinks you are already decided to be rid of her, and she does not want to risk being assaulted again. So it’s done. You can go ahead and enjoy the nice life you have started”.
Before he could tell her to go to hell, Priscilla hanged up the line. He was partially stung that his dad had virtually cut him off. The last thing anyone would want was to fall out of relationship with his own family, which had always supported him.
But the truth was he was no longer interested in Stella. What was wrong with going by one’s feelings? He could only hope that one day, his parents and sister would try to reason with him.
By Ekow de Heer




