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Lynx Entertainment launches ‘Live the Music’ to fix generational gaps

• Richie in an interview with Cookie T

Richie in an interview with Cookie T

Ghana’s prominent record label, Lynx Entertainment, last Fri­day launched a new initiative dubbed ‘Live The Music’ to nurture new talents, cele­brate legends, and connect every Ghanaian through shared artistic experiences for a better future.

The initiative made up of 12 components is aimed at addressing some generational gaps in the Ghanaian music industry.

‘Live The Music’ is made up of components like Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits.

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Speaking at the launch on Friday, August 9, the Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, said the initiative was aimed at addressing fragmentations and lack of collaborations.

According to him, this has left a gap which could be ad­dressed through a movement and a force of partnership to improve the fortunes of the music industry to the benefit of stakeholders.

Against this backdrop, Richie Mensah revealed that he set up a team to look at the problems of the indus­try and proffer solutions to them.

In that effort, some of the problems they encoun­tered, he said had immedi­ate solutions, whereas others had long term solutions.

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In addressing the chal­lenges encountered, Richie Mensah said the initiative has been designed to solve one or more problems.

He said entertainment was the most powerful indus­try in the world, adding that “what we are getting wrong as Africans is that we have not told our story well, let’s stay true to ourselves and we will take over the world through entertain­ment.”

A representative from Sony Music West Africa, Godwin Tom, urged artistes and industry players to take an interest in owning the catalogs of homegrown music to ensure the sustainability of the culture in the future.

Many industry players who were at the event to support the launch of the ‘Live The Music’ expressed satisfaction and urged the creative arts eco-system to solidly support it.

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Entertainment

 Franky 5 is new host of Max Morning Live

• Franky 5

Celebrated radio and television personality Frank Kwabena Ow­usu affectionately called Franky 5 has officially joined the iMAX Media Group.

The renowned presenter is set to light up the screens of Max TV as host of the station’s flagship morn­ing show, Max Morning Live, starting Monday, September 8, 2020, from 6 a.m. to 9 a.m.

Franky 5

Franky 5 brings with him many years of rich experience in media, combining exceptional television and radio presentation skills with a prov­en track record in event organisation and creative production. His addi­tion promises to deliver an exciting, refreshing experience to viewers of Max TV.

Over the years, Franky 5 has carved a unique niche in the Ghanaian media and showbiz industry with his dynam­ic and versatile style of presentation. Whether formal or informal, his delivery blends professionalism with an engaging flair that resonates with diverse audiences.

Beyond his on-screen duties, Franky 5 will also serve as Head of Enter­tainment and Events at iMAX Media Group, where he will play a key role in shaping the station’s enter­tainment content and driving innovative initiatives.

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 By Edem Mensah-Tsotorme

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Entertainment

 Osanju is dead

Osanju
Osanju

 Popular Ghanaian content cre­ator, Elvis Frimpong, known in showbiz circles as Osanju has been reported dead.

According to sources, he was said to have died in the early hours on Mon­day, September 1, 2025 after a long battle with blood cancer (Leukemia)

His death has been a shock in the Ghanaian community especially com­ing shortly after his last post.

His demise comes five months after he had laid his mother, Amounu, also a tiktoker, to rest, having lost her in January.

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Hours before his passing, he had posted a video on Sunday with friends watching the Barcelona vs. Rayo Val­lecano match, prompting many fans to initially dismiss the reports as a hoax.

Osanju’s death has been described as a huge loss by followers who admired his openness, resilience and positive outlook in the face of ill health.

However, Osanju had previously shared his battle with leukemia, a cancer of the blood, on his TikTok account, even eerily predicting his own demise on a couple of occasions.

 By Linda Abrefi Wadie

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