Entertainment
COVID-19 restrictions:Will the entertainment industry bounce back?
The continuing COVID-19 crisis is undoubtedly creating enormous uncertainty and change in the running of affairs in the entertainment industry across the world.
For this reason, one of the questions with no clear-cut answer on the minds of stakeholders is, when will the industry return to normal considering the devastating effect of the pandemic?
Some players in the entertainment industry had made significant job cuts and business changes to survive the initial disruption in the COVID-19 crisis, but with the continuing restrictions, recovery will be ‘a hard nut’ to crack.
Following the lifting of COVID-19 restrictions in Ghana somewhere last year after the Ghana Health Service told a good news of drastic reduction in number of people infected it was all Joy for the entertainment industry.
All those in the value chain, ie, musicians, actors, comedians and comediennes, event organisers,movie producers, equipment suppliers, among others were confident that some of the loses made in the past, would be recouped.
As a result, they started mapping up strategies to comeback from a tough time, even though business was not as usual.
This brought some smiles to many stakeholders who were gradually getting onto the right path to take off.
Unfortunately, all of these hopes where dashed last Sunday, January 31,2021, when President Nana Addo Dankwa Akufo-Addo during his 23rd COVID-19 update announced a ban on some entertainment events.
“So, fellow Ghanaians, until further notice, funerals, weddings, concerts, theatrical performances, and parties are banned,” he said.
The President further added that beaches, night clubs, and pubs continued to remain shut.
This had once again caused players in the industry to bite their fingers, as artistes, events organisers, event venue owners, and some traders in the sector would not be able to recoup revenue lost.
Though some stakeholders in the value chain have resorted to new avenues in the digital space, the revenue generation is not quite satisfactory comparable to what they used to rake.
This notwithstanding, it is becoming obvious that for companies and players in the entertainment industry to survive, there is the need to break old models and build new ones that would ensure a return to growth.
It would mean that these players need to research into the changing needs of patrons in this COVID-19 era and satisfy them, but how sustainable it would be, is another question begging for answers.
By Edem Mensah-Tsotorme
Kwame Nsiah Apau, widely known as Okyeame Kwame, and the Rap Dacta, celebrated his 50th birthday with the release of a rhythmic reggae tune titled “Clap.”
The song shines a spotlight on applauding those making remarkable contributions to society and encourages people to celebrate the successes of their friends and family.
Just a week after its release, “Clap” has garnered widespread positive reactions from influencers across Ghana, Jamaica, America, South Africa, and other parts of the world.
In one of the reaction videos shared by Okyeame Kwame, renowned entrepreneur and philanthropist Richard Nii Armah Quaye, aka RNAQ, expressed his admiration, saying, “Love this song and the lyrics. I want to support its promotion with GHC 100,000. Well done.”
Okyeame Kwame, who had previously promised to build a Paediatric Emergency Ward at Manhyia Hospital in Kumasi before his birthday, would certainly benefit from this generous support for such a meaningful project.
His 50th birthday celebration was a successful all-white event held at +233 Pub and Grill, featuring amazing performances that added to the memorable occasion.
Watch Okyeame Kwame clap visualiser here:
https://youtu.be/qMO-Ufr6Vwc?is=ByivCkKtmUVcHxV_
Organisers of the Telecel Ghana Music Awards 27 have announced “A Touch of Glitter as the official red carpet theme for this year’s ceremony.’’
In a statement issued on Thursday, April 16, Charterhouse indicated that the theme is designed to promote elegance and creativity while maintaining a refined fashion standard.
According to the organisers, the red carpet remains one of the most anticipated moments of the awards, offering artistes, celebrities, and guests the opportunity to express themselves through fashion while celebrating Ghanaian identity.
They explained that for this year’s edition, attendees are encouraged to include subtle elements of shimmer in their outfits.
This, they noted, can be done through fabric choices, embellishments, or accessories, with the focus on elegance rather than excess.
The statement added that the red carpet event will take place on May 9, 2026, at 7:06 pm, ahead of the main awards ceremony.
Head of Public Events and Communications at Charterhouse, Robert Klah, noted that the theme invites guests to explore creativity with sophistication while maintaining a polished appearance.
The organisers further assured that the event will continue to deliver a blend of music, fashion, and culture, making it a key highlight on Ghana’s entertainment calendar.
By Jacob Aggrey
