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Chris Koney urges African Youth to be intentional in creating their personal brand
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Marketing Communications Professional and International Relations Specialist, Jonathan Christopher Koney, popularly known in the African media space as Chris Koney has urged young people across the continent to adopt a strategic approach in building their capacities and creating a positive personal brand to scale to the next level of their lives.
The respected communications expert made the call at the second edition of Diplomatic Convocation 2023 held on Friday, November 10, 2023, at the University of Media, Arts and Communication in Accra (UniMAC).
He was part of the Special Guests and Keynote Speakers which included H.E Charles Abani, the United Nations Resident Coordinator, Ghana and Hon. Francis-Xavier Sosu, Member of Parliament for the Madina Constituency.
“Personal branding is an intentional and strategic approach in which you define and express your value proposition. It has become more important now than ever to carefully cultivate your public persona and reputation. With social media and online search, you are most likely to greatly expand your potential audience. And be reminded that apart from the rewards, there are equally associated risks”, he elaborated.
He further stated that young people ought to be mindful of their actions and the things they do when they are not in the public’s eye as they are not entirely in control of our personal brand.
“Unfortunately, while we would like to think that we are in complete control of our personal brands, it is often not the case. Your brand is what people say about you when you are not in the room. It is the amalgamation of the associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you. Your goal should be to ensure that the narrative created about you is accurate, coherent, compelling, and differentiated”, he added.
In his concluding remarks, Mr. Koney said “a strong, well-managed personal brand benefits you in several ways and enhances your visibility, particularly among those who matter to you and to the things you hope to accomplish. It can also help you to expand your network and attract new opportunities. And on a deeper level, the process of building one can help you uncover, celebrate, and share the unique abilities you bring to the world.”
Chris Koney has over the last decade been a columnist with the Business and Financial Times newspaper and also made a tremendous impact within Africa’s corporate communications space. Currently, he is responsible for International Cooperation at Ghana’s leading Policy and Development Bank, the Ghana Export–Import Bank (GEXIM).
General Secretary of the New Patriotic Party (NPP), Justin Kodua Frimpong, has filed his nomination to contest the position of General Secretary again as the party begins its rebuilding efforts ahead of the 2028 general elections.
He was accompanied by party stalwarts and supporters who were in high spirits, expressing confidence that he is the right person to hold the position.
Speaking after filing his nomination, Mr Kodua Frimpong assured the rank and file of the party that he would not disappoint them.
“I can assure you that the faith the rank and file of the party have had in me, I will never disappoint them,” he said.
He also pledged to run a clean campaign devoid of personal attacks.
“I can assure you that our internal campaign will be devoid of personal attacks,” he told his fellow contestants and the rank and file of the party as he seeks to retain his position.
His tenure has seen the party through the 2024 general elections, where the NPP lost power to the National Democratic Congress (NDC) after eight years in government.
The party is currently in a rebuilding phase, with internal elections scheduled to elect new national executives to lead its reorganization towards the 2028 polls.
The General Secretary position is considered one of the most influential in the party’s administrative structure, responsible for the day-to-day running of the party secretariat and implementation of party decisions.
By Edem Mensah-Tsotorme
The University of Ghana Medical Centre (UGMC) has disputed claims made on social media by comedian Michael Blackson concerning the treatment given to his late mother, saying a review found that the allegations did not accurately reflect what happened during her stay at the hospital.
In a statement issued in Accra on August 5, 2026, the management of UGMC expressed condolences to Mr. Blackson and his family over the death of his 83-year-old mother, who died at the facility on July 16, 2026.
The hospital said it had taken the concerns raised by Mr. Blackson seriously and conducted a thorough review in line with its clinical and administrative procedures.
According to the statement, the facts presented by Mr. Blackson on social media contained “numerous inaccuracies” and did not accurately reflect the medical care provided to his mother.
UGMC explained that she was referred to the facility from another hospital and received treatment there from May 27 to July 16, 2026, a period of about eight weeks.
The hospital stated that it would not release details of her diagnosis, treatment, medical records or other aspects of her care because it had a duty to protect patient confidentiality, even after death.
It said the decision was intended to respect the dignity of the deceased and the privacy of her family.
UGMC further stated that all clinical decisions at the facility are made by qualified healthcare professionals based on medical judgment, established standards of care and the best interests of the patient.
The statement added that such decisions are made in consultation with authorised family representatives where necessary and that billing and financial procedures are governed by institutional policies and are separate from clinical decision-making.
The hospital noted that it values feedback from patients and their families and considers both positive and negative comments important for improving the quality of care.
Mr. Blackson had earlier used social media to criticise the care his mother received at UGMC, prompting the hospital’s response.
By: Jacob Aggrey
