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Philip Nai: Why behind-the-scenes professionals deserve respect, value, and strategic growth

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Nearly two decades in Ghana’s media industry have taught me a defining truth: the strength of any broadcast lies not only in the voice behind the microphone or the face on screen, but in the brilliance of those who work quietly to make it all possible.
From my early days at Vibe FM and Unique FM to my current role as lead producer at Joy FM, I have worked with producers, directors, journalists, editors, camera operators, digital strategists, sound engineers, designers, floor managers, technicians, and countless other creative professionals. Together, we have shaped national and global storytelling projects—turning ideas into unforgettable experiences.
That journey has armed me with a toolkit that goes far beyond the mixing console. Skills in journalism, digital marketing, strategic communication, brand management, project management, procurement and supply chain management, media law, and paralegal practice have strengthened my conviction that behind-the-scenes talent is the true heartbeat of this industry. These professionals deserve respect, fair reward, and the opportunity to grow.
Behind-the-scenes professionals are the architects of every winning show, compelling documentary, and live broadcast. They are not errand boys or girls. They are innovators and leaders whose insight fuels programming, ratings, and revenue. When organisations underpay, sideline, or fail to invest in them, they cripple the very engine that powers their platforms.
Respect begins with decisive action from media owners and executives. Fair pay and transparent, performance-linked bonus structures are not perks—they are the baseline for sustaining excellence. Anything less is exploitation. These professionals build the products that keep stations alive.
It is time to abandon the culture of invisibility and token recognition. Media owners must establish clear, merit-based career ladders—from assistant to lead producer, executive producer, director, and senior leadership. Build professional workplaces where behind-the-scenes talent is treated as brand custodians and partners, not as nameless staff executing orders. When management undervalues its creative engine, the enterprise suffers. When it invests, rewards, and recognises them, it unleashes the innovation and loyalty that secure ratings, revenue, and relevance.
Today’s media landscape demands more than technical skill. Producers and directors must evolve into strategists who read data, manage crises, and align content with shifting audience appetites.
Digital marketing and brand management elevate their programmes and personal brands. Procurement and supply chain expertise keep productions lean and effective. Media law and paralegal skills safeguard contracts, copyright, and intellectual property—protecting both creators and organisations.
To every producer, director, editor, camera professional, and technician—your work is the backbone of this industry. Never shrink from demanding the respect and rewards you have earned. To media owners and executives—the future of your platforms depends on how boldly you invest in, recognise, and elevate the unseen brilliance that keeps audiences coming back. Value them, empower them, and watch your brands thrive.
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ProofreadChildren exposed to arts, culture early develops strong intellectual, communication skills – Acting E/R CNC Director

Toddlers from various kindergarten schools in the Eastern Region on Tuesday thrilled patrons with impressive cultural performances at this year’s Kindergarten festival organised by the Centre for National Culture (CNC) in Koforidua.
The children from the participating schools recited poetry, staged drama performances and performed a variety of traditional dances, including Kete, Kpatse, Borborbor and Apatampa, under the theme: ‘Little Stars: Celebrating Our Culture for Future Impact.’
Participating schools included Love Community Kindergarten, Koforidua Grammar School, Solomon School, Charles Wesley Academy, Unique Kiddie Care, Alpha Hills School, Assemblies of God Kindergarten, Brentford Academy, Liberty Academy, Berlin Academy, Bolders Journey School and New Dawn School.
The Acting Eastern Regional Director of the CNC, Dr Salamatu Alhassan, said research had shown that children exposed to arts and culture from an early age developed strong intellectual and communication skills.
“These toddlers participating in this festival have the potential to be ahead of their peers because training in arts and culture broadens their minds and enhances their intelligence.
Dr Alhassan said, considering the numerous benefits of arts and cultural education, it was important to nurture children from an early age to become future ambassadors of Ghana’s rich cultural heritage and contributors to the country’s creative economy.
She said the CNC was mandated to promote Ghana’s arts and culture and assured that such festivals would continue to be organised regularly to provide more children with opportunities to develop their talents.
Dr Alhassan encouraged parents and teachers to support children to participate in cultural festivals and related activities to help build their confidence, creativity and appreciation of Ghanaian culture.
The Eastern Regional Director of the Department of Children, Mr Emmanuel Nana Osei, said exposing young children to Ghanaian culture through such festivals was essential because it helped them develop a strong sense of identity.
He said as future leaders, children needed to understand their cultural roots to develop a sense of belonging and appreciate the need to contribute meaningfully to national development.
Mr Osei also urged parents to encourage their children to participate in poetry, drama and traditional dance activities to nurture their talents and preserve Ghana’s cultural heritage.
From Ama Tekyiwaa Ampadu Agyeman, Koforidua
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Adolescence is like an egg, handle it carefully …Adolescents urged

Adolescents have been urged to treat their teenage years with caution, with adolescence being compared to ‘an egg’ that can crack instantly from a single mistake.
This came up during an engagement with adolescent boys and girls at Ave-Dakpa in the Akatsi North District under the project, ‘The Clinic Is Yours,’ an open day clinic, to invite adolescents and the youth to visit health facilities for free access to youth-friendly services.
It was organised by the United Nations Population Fund (UNFPA), the UN’s sexual and reproductive health agency in collaboration with the Planned Parenthood Association of Ghana (PPAG), which is also a leading volunteer-supported non-governmental organisation, focused on providing comprehensive Sexual and Reproductive Health and Rights (SRHR) information and services to young people in Ghana.
Madam Rosemary Addeh, the Midwife and In-charge of the Ave-Dakpa Health Centre, who facilitated the engagement, said adolescence was a period of rapid physical and brain development between childhood and adulthood, typically spanning the ages between 10 and 19, involving the search for social independence.
“Adolescence really is as fragile as an egg, and a single mistake can alter a young person’s future instantly.”
She explained that curiosity, peer pressure, and the desire to fit in made teenagers vulnerable and that the “egg once broken” by a crisis such as an unplanned pregnancy, the effects on a young person’s education, health and future were difficult to reverse.
The session highlighted the physical, mental, and social toll of teenage pregnancy, with other health risks cited including anaemia, malnutrition, early labour, and low birth-weight babies, because of immature physical development.
She said mentally, young mothers faced stress, depression and stigma, while socially many dropped out of school and faced long-term financial hardship.
To “handle the egg safely,” adolescents were advised to practice open communication with parents, seek comprehensive reproductive health education, set clear life goals, and build self- esteem to resist risky situations.
“When you access phone, use it for something profitable not pornographic materials. Also, access youth-friendly services. Get close to health workers on any information on SRHR, do not ask around to be deceived or misinformed as that can land you in trouble,” Madam Addeh advised.
Mr Delali Alex Dwomoh, the Physician Assistant and In-charge of Ave-Dakpa Health Centre, also addressed the group, assuring adolescents that health workers would not judge them.
“Take whatever you were told seriously. We will not be judgmental but will help you as young people to reach your full potential,” he assured them.
Mr Emmanuel Christopher Makam, the PPAG focal person for UNFPA Adolescent Girls Empowerment Project and Gender-based Violence Scale Up project for Volta Region, said the engagement formed part of ongoing efforts to equip adolescents with knowledge and support systems to navigate adolescence safely.–GNA








