Entertainment
Lynx Entertainment launches ‘Live the Music’ to fix generational gaps
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Richie in an interview with Cookie T
Ghana’s prominent record label, Lynx Entertainment, last Friday launched a new initiative dubbed ‘Live The Music’ to nurture new talents, celebrate legends, and connect every Ghanaian through shared artistic experiences for a better future.
The initiative made up of 12 components is aimed at addressing some generational gaps in the Ghanaian music industry.
‘Live The Music’ is made up of components like Lynx Cubs (High School Club), Live The Music Museum, High School Album (Roll Call), Underground EP (Seven 10), Legacy Album, Live The Music Documentary, Helping Hand, Live The Music Tour, Creative Arts Workshop, Women in Music, Go Hard or Go Home and Behind the Hits.
Speaking at the launch on Friday, August 9, the Chief Executive Officer (CEO) of Lynx Entertainment, Richie Mensah, said the initiative was aimed at addressing fragmentations and lack of collaborations.
According to him, this has left a gap which could be addressed through a movement and a force of partnership to improve the fortunes of the music industry to the benefit of stakeholders.
Against this backdrop, Richie Mensah revealed that he set up a team to look at the problems of the industry and proffer solutions to them.
In that effort, some of the problems they encountered, he said had immediate solutions, whereas others had long term solutions.
In addressing the challenges encountered, Richie Mensah said the initiative has been designed to solve one or more problems.
He said entertainment was the most powerful industry in the world, adding that “what we are getting wrong as Africans is that we have not told our story well, let’s stay true to ourselves and we will take over the world through entertainment.”
A representative from Sony Music West Africa, Godwin Tom, urged artistes and industry players to take an interest in owning the catalogs of homegrown music to ensure the sustainability of the culture in the future.
Many industry players who were at the event to support the launch of the ‘Live The Music’ expressed satisfaction and urged the creative arts eco-system to solidly support it.
Dancehall artiste Stonebwoy has responded to Sarkodie after the rapper’s recent tweet about principles in the music industry.
In a lengthy post on X (formerly Twitter), Stonebwoy recounted how he called Sarkodie the day after his Rapperholic show in the UK to congratulate him, adding that their conversation lasted over 10 minutes.
He noted that after his (Stonebwoy) own show at the OVO Arena, Sarkodie posted a video on social media.
“Whatever message you meant to send across, only you can explain,” Stonebwoy wrote.
According to him, after he made what he described as a factual tweet about the industry, he still reached out to Sarkodie privately because of some cryptic posts the rapper had been making.
“You called back immediately. I missed it, but I called you back after, and we spoke for more than an hour on industry, behaviors, and perspectives,” he disclosed.
Stonebwoy revealed that during their hour-long chat, Sarkodie made it clear that no artiste could be forced to uphold any principle, stressing that in the Ghanaian music industry artistes must play along as long as it benefits them.
“You were very clear about how no artiste could be ‘forced’ to uphold any form of principle. That, literally, in our industry, artistes must play along so far as it benefits them, and it cannot matter how, because we all care about different things. Which is evident in Video 1,” he stated.
Referencing two videos he shared, Stonebwoy concluded that Sarkodie’s recent tweet was equally been considered, insisting that without principle, advice is merely an opinion.
By Edem Mensah-Tsotorme
Ghanaian rapper Sarkodie has sent a heartfelt message to his fanbase, SarkNation, urging them to move away from toxic fan culture and return to what made the group special.
In a long statement shared on social media, the rapper acknowledged SarkNation for birthing many of the fanbase trends in Ghana today, saying he doesn’t take that for granted.
He praised the “day ones”, the first wave of SarkNation, for positioning his brand with commitment and loyalty, without toxic energy.
According to him, a true SarkNation member should not be consumed by what another brand is doing.
“A true SarkNation member shouldn’t be consumed by what another brand is doing. Focus on the brand you love. No hate. No bitterness. No unnecessary competition. You don’t have to tear someone else down to prove your loyalty to Sarkodie,” he cautioned.
Sarkodie noted that as fanbases grow, dilution is inevitable, but the current trend of fanbases tearing each other down does not help the industry or the artists they claim to support.
He advised his fans not to fall for bait and online triggers, and cautioned artists against entertaining fans who insult other brands just to elevate them.
According to him, “Just because a fan sh**s on another brand to elevate you doesn’t mean they love you more… They may look like they’re fighting for you, but they genuinely don’t give AF about you.”
The rapper called on the new crop of SarkNation to learn from the old crop, whose focus was always the music, the movement and the brand.
“I know I’m still here because of God, SarkNation and hard work, so I never joke with you guys. I appreciate y’all more than you know,” he added.
