Sports
Decathlon Ghana reaffirms commitment to enhancing Ghana’s sporting industry
Global sports retailer brand Decathlon Ghana has reaffirmed its commitment to enhancing the Ghana’s sporting industry at both grassroots and national levels.
Since its entry into the Ghanaian market in 2017, Decathlon Ghana has partnered with a wide range of organisations across various sporting fields and industries, aimed at giving Ghanaians the opportunity to love their sports more than ever before.
Speaking at the media launch of the company’s 8th anniversary celebrations on Wednesday at the Decathlon store in Accra Mall, Events and Brands Manager at Decathlon Ghana, Thompson Agbodo, stated that Ghana is a rich sporting nation with diverse talents that, when harnessed and given the right attention and support, can showcase the country to the rest of the world.
Sports organizations such as the Ghana Football Association (GFA) and its clubs, the Ghana Basketball Association and its clubs, the Rugby League Federation Ghana (RLFG), as well as various keep-fit clubs, have felt the impact of the company’s eight-year presence in Ghana.
While elaborating on how Decathlon’s involvement in Ghanaian football has evolved, shifting from retail to direct partnerships with key events and federations, he revealed their recent involvement in the Women’s Premier League and FA Cup finals at the University of Ghana Stadium, where they recognised standout players with awards.
“We have come a long way; beyond just supplying gear, we now stand shoulder to shoulder with Ghanaian athletes, offering not only products but also visibility, encouragement, and technical support,” he said.
On his part, the Business-to-Business and Reseller Leader at Decathlon Ghana, Mr. Mawuli Kofi Agato, noted that while football remains a focal point, Decathlon’s support extends to less mainstream sports as well.
They are committed to assisting clubs and associations in these areas through affordability initiatives.
“Many football clubs struggle to purchase equipment in bulk. We have significantly reduced costs to help them operate more efficiently. Our aim is to ensure that every sport beyond just football has the opportunity to thrive,” he added.
Ms. Francisca Arhin, Decathlon’s E-commerce Manager, emphasised the use of technology to enhance accessibility and inclusivity, stating that their platforms make it easier for everyday Ghanaians to access quality sportswear and equipment without facing barriers.
To celebrate the anniversary, Decathlon launched a 10-day sports themed event from May 21 to June 1, featuring activities designed for families and sports enthusiasts.
These activities include free equipment servicing and customization, discounts of up to 50% on Adidas products, weekend family games, and free delivery of products purchased within Accra.
She stressed that these activities are part of a broader initiative to cultivate a sporting culture at the community level.
Shoes are more than just items worn to protect the feet; they are essential fashion accessories that can transform an outfit, express personality and add a touch of elegance to one’s appearance.
From casual outings to formal occasions, the right pair of shoes can make a simple outfit look stylish, sophisticated and complete.
High heels remain a favourite among women who want to add elegance and sophistication to their appearance.
Available in different designs, including stilettos, block heels and kitten heels, they can be worn to weddings, parties, formal gatherings and other special occasions.
While stilettos create a sleek and glamorous look, block heels offer greater stability for those who prefer a more comfortable option.
Flats are ideal for people who value comfort without compromising on style. Ballet flats, pointed-toe flats and loafers can be paired with dresses, skirts, trousers and jeans. They are suitable for office wear, shopping trips, church services and other everyday activities.
Sneakers have become a major feature of contemporary fashion. Once associated mainly with sports and exercise, they are now worn as everyday fashion statements.
White sneakers, in particular, pair beautifully with jeans, casual dresses, shorts and even tailored trousers. Sandals are popular for their lightness and versatility, especially in warm weather. They come in flat, heeled, strappy and platform designs, making them suitable for casual outings, holidays and social gatherings.
Loafers offer a blend of sophistication and comfort.
Wedges and platform shoes are suitable for those who want extra height while exploring alternatives to traditional high heels.
Despite the variety of shoes available, fashion enthusiasts should consider comfort, fit, quality and the occasion before making a choice. Shoes that are too tight or poorly fitted can cause discomfort, regardless of how attractive they look.
Asante Kotoko SC has announced with deep sadness the passing of its former Brands and Marketing Manager, Kweku Hammond.
In a statement released by the club, Kotoko described Hammond’s death as untimely and expressed heartfelt condolences to his family, friends, and loved ones.
“Although his time with the club was brief, Kweku served with dedication, diligence, and unwavering commitment to Asante Kotoko,” the club stated. “His contributions and loyalty to the club will not be forgotten.”
Kweku Hammond served in the club’s Brands and Marketing department, where he played a role in promoting the Porcupine Warriors’ brand and engaging supporters.
The club assured that it will continue to honour his memory and legacy.
“May his soul rest in perfect peace,” the statement concluded.
Fans and members of the football fraternity have since joined the club in mourning, sharing tributes to Hammond for his professionalism and commitment during his time at club.
By Edem Mensah-Tsotorme
